Building a Strategic Roadmap for Your Ecommerce Project

So you want to replatform your website, but you’re at a loss for where to start. As a full-service digital agency, we’ve heard this story a time or two. The undertaking of a replatform project is no small feat. Significant amounts of planning and preparation go into the process, which is why Digital Operative put together a complete guide to building a strategic roadmap for your ecommerce replatform project.

In this guide we’re sharing the following:

1. How to define your short and long-term goals
2. Understanding your platform requirements
3. How to conduct a website content and inventory audit
4. Understanding key performance indicators and metrics
5. Setting timelines and milestones
6. Creating a budget
7. Setting up your team

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Far too many companies will take on a replatforming project by themselves with no prior experience, putting their business in jeopardy. Replatforming projects are not impossible to accomplish, with the right tools and a proper methodology they can be seamless, helping your business grow, prosper, and scale for the future. Interested in getting your next replatforming project off the ground? Give us a call, we’re happy to help.