Amazon Marketing Specialist

April 12, 2019 By Digital Operative,

The Amazon Marketplace Specialist will be responsible for managing the accounts and marketing of the agency's customers on the Amazon channel, growing into multiple marketplace channels. This is a great opportunity to be a part of the early growth stage of this business unit as well as the agency as a whole. In this role, you will have a significant impact on customers' Amazon programs as well as working within a fast-paced and entrepreneurial environment. You will need to be both strategic and operational as this is a hands-on role ensuring we build a best-in-class Amazon and marketplace offering.

Role Responsibilities:

Manage Amazon accounts to include: setting up accounts, operating terms, product listings and their optimization
Create and implement Amazon Marketing Plans leveraging the expertise from e-commerce and digital marketing staff at the agency
Optimize Amazon listings/pages to improve consumer engagement, organic search performance & sales (A+ content development)
Drive traffic and execute Amazon AMS/AMG campaigns, lightning deals, and Enhanced Brand Content (EBC) to increase revenue.
Interact with Consumers via response to Q&A and well as review feedback to drive engagement and goodwill
Manage & optimize Amazon email marketing programs across customers to solicit positive reviews and additional purchases that are in line with the Amazon TOS
Strategically plan and drive brand expansions to additional marketplaces domestically and internationally
Support launching additional 3rd party marketplace businesses
Work with internal digital marketing team to create and execute promotion plans to drive growth
Drive the agency's marketplace program's necessary systems and processes
Forecast, plan and optimize marketing budgets across the agency's marketplace customers
Provide ongoing sales and marketing reporting to provide customer with insights and recommendations to drive growth
Work with the customer's internal Operations team to ensure the accuracy and integrity of inventory
Participate in account relationships and negotiations with marketplace partners

Role Requirements:

1+ year of experience in successfully managing Amazon marketplace programs.
Experience managing third-party eCommerce marketplaces for consumer brands
Bachelor’s Degree in Business, Marketing, Management or comparable work experience.
Proven knowledge of requirements, restrictions and best practices for selling on Amazon & other marketplaces.
Knowledge and experience with Amazon SFP, FBA, Sponsored Products, AMS, Promotions, etc
Have a data-driven approach to proactively analyze data, find insights, make decisions and execute goals
Results-driven and able to work with cross-functional teams to achieve sales goals
Passion to work in an entrepreneurial and high growth environment
Experience with e-commerce platforms like Shopify and Magento are a plus
Strategic thinking with action-driven mindset towards results
Excellent communicator, detail-oriented, and self-motivated
Strong organizational and planning skills
Proficient in MS Office and/or Google Suite (particularly Excel, PowerPoint, Sheets, Slides)