Accountable to our results
Digital Operative created a strategic roadmap and executed a multi-channel program over twenty four months, that featured conversion rate optimization (CRO) powered by VWO Experience Optimization Platform helping T3 Micro to drive an additional $2M in sales revenue.
YOY CONVERSION RATES
YOY NET REVENUE
T3 Micro 2 Year Period
The success of T3’s CRO strategy was all about the incremental improvements from content based pages to products, and product views to purchase pathways. Over the course of twenty four months, we used VWO for research and to test solutions and iterations to match motivation, reduce barriers to purchase, identify value that resonates, and fine tune audience pathways through segmentation and personalization. Here are some examples of significant website improvements that lead to the overall impact on revenue:
With over 70% mobile traffic and key consumer motivations identified, we devised and implemented a conversion rate optimization (CRO) and User Experience Design strategy focused on mobile first testing and implementation throughout the shopping experience. We were able to improve areas of the site that were negatively impacting the customer experience and conversions leading to a 160% increase in Mobile conversion rate.
Working with DO is a dream. They tested and implemented a CRO strategy that helped drive $2M in sales. Their continued support and insights make them a strategic partner that we can see ourselves growing with for years.