Wow the last hour has been a whirlwind of blog posts, articles, tweets, links and comments covering this whole market of “social media influence.” Based on who you are that could mean different things. If you’re a marketer, you’re thinking “sure that’s important to the work I do.” If you’re a blogger, you’re thinking “that’s what my world is becoming defined by with all these campaigns, deals and events I keep getting invited to.” If you’re one of the following social influence tools, you’re thinking “I hope these people keep writing reviews and help us continue to shape our product.” This post is meant to be something organic, never-ending and hopefully a great resource for those of you just entering into the field of “social media influence or social influence measurement.”
What I love most about the following resource, is that beyond the initial content written; there is some wonderful commentary from people around the industry sharing their perspective and truly giving these tools free insights, marketing and in some cases not-so-great reviews. Please feel free to add your comment with any tools, blog posts, tweets, articles, polls or white papers I may have missed and I’ll be sure to update this post.
Social Influence Tools
- Peerindex
- Klout
- Soovox
- Twitalyzer
- Ecairn (added 12/7/10)
Social Influence Blog Posts
- Klout & Starbucks Team Up On Influential Twitterer Marketing
- Social Media Influence
- Influence is Bliss: The Gender Divide of Influence on Twitter
- Twitter influence: who do you believe?
- Disparity in automated tools of Influence and Sentiment measuring
- Got any Klout?
- A Future Based In Social Influence (added 1/13/11)
- A closer look at Klout : Praise
- Scoring @Klout
- Klout is broken
- Social customer care & Klout
- 14 free tools to measure your social influence (added 1/13/11)
- Klout Snags $8.5 Million to Measure Social Media Influence (added 1/13/11)
- Quora – How will online social influence metrics impact our offline lives? (added 2/14/11)
- How to understand Social Presence Value – the right people talkin’ (added 10/4/11)
- Klout, Kred and the Ugly Truth About Social Influence Measurement (added 10/5/11)
Social Influence Articles
- Las Vegas’ Palms Hotel Starts Looking at Klout Scores to Decide Who Gets Past the Velvet Rope
- Measuring Social Media Influence
- Why Klout doesn’t count: putting social media influence in context
- 5 Business Tools for Measuring Social Influence Online (added 1/13/11)
- Social Media: Influence is a currency — track it with Klout (added 1/13/11)
- Pillars of the New Influence (added 1/24/11)
Social Influence Marketing Guides
Social Influence Twitter List
People Tweeting About Social Influence
- @aerocles
- @digiinfluentia
- @brendancooper
- @meganberry
- @socialmedia2day
- @RAAKonteurs
- @guy1067
- @armano
- @klout
- @soovox




December 7th, 2010 - 1:52 pm
Thanks for the effort in putting this togather.
Could you add us to the tool list: we’ve a solution for community mapping and influencer profiling and ranking. We won a Forrester award in 2010 and you can check the quality of our influencer ranking in the result of our social media top 150:
http://blog.ecairn.com/2010/09/29/top-150-social-media-marketing-blogs-sept-10/
Best
December 7th, 2010 - 11:51 pm
Added Dominiq. Thanks for reaching out. I believe you’re on our “social influence” Twitter list as well.
January 10th, 2011 - 2:24 am
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