Coffee Cargo

Who Needs Starbucks, When You Can Have Coffee Cargo

By | Clients, digital commerce, startup | No Comments

Do you love coffee as much as we do?

We are proud to be working with one of newest clients, Coffee Cargo.

Coffee Cargo is a premium coffee K-Cup subscription service that believes in elevating your daily coffee experience. Each month the Coffee Cargo team hand pick only the best K-Cups to help you discover new premium, rare and best tasting K-Cups – delivered right to your front door.

Subscription boxes of all kinds have been getting a lot of attention lately between advertising, bloggers or celebrities who endorse them. Apparently people really like getting a gift box every month.

All you have to do is subscribe to Coffee Cargo, sit back, kick your feet up and collect your delicious K-Cups every month. Actually, Coffee Cargo is a pretty great gift idea for any coffee lover in your life! You don’t have to buy more than a 3 month subscription,  Click here to give the gift that keeps on giving, month after month.

We love our clients and take a lot of pride in the work we provide for them. Work with us get to know our team and our growing list of clients from LifeProof, Protec, Coffee Cargo, 7Diamonds, and the Outdoor Foundation. Contact Us now and let us get started on your next marketing campaign.

   

twitter analytics

140 Characters Never Felt So Good

By | analytics, social media | No Comments

Prepare yourself for this exciting news, users and Marketers. Twitter has given everyone access to their own Twitter Analytics, it’s no longer just for advertisers and verified users. As long as a users account is not protected or suspended, at least active for 14 days, users have full access to the service according to Twitter’s support page. Now users are able to “measure and boost [their] impact on Twitter [in real time]”.

It gets better…it’s absolutely free and all Twitter users have to do is simply sign in with their usual Twitter handle and password. Once logged in, you are able to see three essential areas:

Tweet Activity

In this section, measuring engagement in real time and learning how to make Tweets more successful are seen. Impressions, the number of times people saw the Tweet on Twitter, engagements, and engagement rates are readily available in this area. There’s also a calendar that lets users select a date range so you can focus on a specific time period. If users want to export their data, they can by simply clicking the “Export data” button in the top right, and a file in Excel will appear.

Followers

Discover the different interests, locations, and demographics of your followers, as well as follower growth over time. Here users can also see whom the top-most followed people their Twitter followers are following.

Twitter Cards

Explore and track how your Twitter Cards drive clicks, app installs, and retweets.

Why use Twitter Analytics? Why not! The platform is completely free and being able to look deep into Tweets and what they mean to other people can help users tailor some tweets to create larger engagement. Twitter can be used for multiple reasons, but if some reasons include growing followers or interaction, Twitter just gave you the perfect tool to do so.

Here at DO we have a very strong Social Media Marketing team, and can service your company way beyond analytics. Contact us about anything digital and let’s get started!

International Mountain Day

Get Outside Today Becuase It’s International Mountain Day

By | Corporate Social Responsibility | No Comments

The mountains account for 27% of the earth’s surface making today a reason to celebrate — December 11th is International Mountain day.

What is National Mountain Day?

National Mountain Day is an opportunity to create awareness about the importance of mountains to life. In layman’s terms, this is just a day for us to reflect and realize how different our lives would be without the mountains.

Why DO we Care?

The team at Digital Operative cares because we would be nothing without the mountains. We’re not just a Full service digital agency, along with our clients. our employees are active, outdoor enthusiasts and have a great appreciation for the activities that we get to do daily — from Mountain biking, to hiking, running and climbing.

Check out some of our clients, who also love and have appreciation for the mountains:

This year the focus of International Mountain Day is on Mountain Farming, but that won’t stop us from appreciating what we love.

SAY San Diego

Tis The Season To DO Good!

By | agency life, Digital Operative, DO Good, holidays, nonprofit | No Comments

It’s that time of the year again! Everyone starts thinking about hot cocoa, holiday music, and the time of giving! Last year Digital Operative gave back by partnering up with Toys For Tots and everyone in the office donated gifts for children.

This year DO is DOing good and getting into the holiday spirit by partnering up with SAY to help out 30 refugee families living in the poorest sections of San Diego. Shannon D’Orsi our Director of Culture, summed up DO’s holiday giving, “As a local San Diego Company we think it is important to give back to the people in our community who ultimately help to shape and make San Diego the vital and vibrant place that many of us call home.”

SAY is a nonprofit organization that was established in 1971 to help 30,000 people ranging from children, families, and communities to overcome barriers and create opportunities. Families and individuals become involved with SAY by contacting the organization directly, and some referred by schools, courts, law enforcement, or community organizations.

The families that DO will be assisting this year are The Karen People of Southern Burma. These families are from refugee camps in Thailand who have been involved in a war for independence since 1949. They speak little English and are transitioning to a whole new culture. There is no safety net for them as they are mainstreamed into urban life. Children are placed into the education system in San Diego, and expected to keep up with other students. “These are very resilient people trying to do well in difficult conditions and can use all the support that can be given.”

The office already has a Christmas tree up with tags as ornaments that say what the families most need, and seeing each one taken as the days go by is heartwarming.

We hope others join us in choosing to make this holiday season special for friends, family and especially those less fortunate.

This year, you too can help donate in the slightest ways to make the biggest difference. Find the closest toy drop off for Toys for Tots to donate your gifts, and/or search for volunteer opportunities. If you would like to get involved with SAY, they have plenty of ways to give back, ranging from donations, volunteer work, helping families directly, and much more!

Marketing Strategies 2015

2014 Is So Last Year……Is Your Company Ready for 2015?

By | analytics, digital marketing, PPC, social commerce, strategy and planning | No Comments

2014 is soon to be something of the past, with only 3 weeks until we say “Goodbye 2014” and “Hello 2015” – it’s crunch time. Is your 2015 Marketing plan ready?

We’ve put together the Top 5 Digital Marketing opportunities you should have on your list to successfully conquer 2015.

1. Optimization and Testing

A/b testing vs. multivariate testing on landing pages and websites. There is always something you can test and gather data on. If you aren’t testing you are missing out on some great insights of your consumers and weak points in your users’ path.

2. Social Commerce

Do you know the ins and outs of social advertising. It’s not just about Facebook and Twitter for advertising. There is also Linkedin, youtube, Pinterest, Google+ and third party services like outbrain. When it comes to social commerce did you know you can easily target specific demographics and serve ads to particular audiences that are on your mailing list?

3. Email Marketing Campaign

Be sure that you have analytics installed on all of your pages along with Google Tag Manager. This will help in determining consumers paths and where traffic is coming from and how you can improve. This goes hand and hand with optimization and testing. One is nothing without the other. Do you have your AdWords auto-tagged?

4. Analytics and Tracking

Be sure that you have analytics installed on all of your pages along with tag manager. This will help in determining consumers paths and where traffic is coming from and how you can improve. This goes hand and hand with optimization and testing. One is nothing without the other. Have you included AdWords tracking?

5. Paid Media

Do you know who your audience is? Do you have budget dedicated to specific campaigns, including Black Friday, Cyber Monday, Valentines Day, etc.? Did you know that on Thanksgiving Day over 50% of all online shopping was done via mobile devices by mostly females? Make sure you are setting device specific allocations and know how to use data to improve your campaigns. It’s important to align with all marketing channels so you don’t have any missed opportunities. Communication is the key.

We have more tips where these came from and are ready to help you rock 2015. Drop us a line, because it is important to know exactly who your audience is and how to reach them.

 

 

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