Social Media

Social Media Takeover

By | digital marketing, social media | No Comments

Social media has become a prominent force for connecting people across the world. Marketers are catching onto this trend and now use these networks to advance their company’s goals. Here are the three aspects indicating why social media is here to stay.

Social Media use has grown steadily over the last few years

In the last five years, consumers and marketers have both increased their use of social networks.

  • 18 million Twitter  users in 2009, 302 million current users
  • In 2009, 17% of time online was spent on social media, now it is 28%
  • A majority of marketers were involved in social media marketing for a few months or less, in 2015 it is down to 22%
  • 56% of companies in 2010 used social media for 6 hours or more, 64% now fit this category

Social Media has real effects on companies and exposure

Companies recognize how valuable social media can be in promoting their brand, gaining attention, and improving sales. Oreo cookie made a splash with their “daily twist” campaign.

  • Oreo daily twist campaign made 100 facebook posts in 100 days relating to current events
  • 231 million media impressions created from 2,600 articles
  • Gained 1 million fans on Facebook
  • Increased share rate by 280%
  • Each post shared an average of 1,472 times
Image via

Image via

Canadian paint company CIL found their paint names weren’t appealing to men so they created an app for renaming colors.

  • In 45 days, 15,000 new names created from over 20,000 users
  • 1 million dollars in media exposure created
  • 100 million online impressions
  • 10% increase in sales

Psychology is getting involved

Psychology is now backing the effectiveness of social media use; studies have highlighted its impact on consumers.

One study from the University of California San Diego found that emotions carry over social networks. They tracked over 1 billion posts over a 2 year period, especially on rainy days when the posts were more negative. They found that these emotions were transferred to friends posts who lived in other cities or even in other parts of the country. This is a vital study for marketers because it demonstrates how the tone of a social media post can trickle down, so it is important to keep posts upbeat and positive.

Social Media is captivating the world’s attention and we are almost completely immersed in its web. Companies now recognize it as a crucial feature in their overall strategy. These social networks allow for a continuous dialogue which lets us to connect like never before. Social Media is the new standard, and it won’t be going away anytime soon. Drop us a line if your business is ready to improve its outreach and visibility.

Apple Music Logo via Consequence of Sound

Is Apple Music Spotify’s Largest Rival?

By | apps, digital marketing | No Comments
Header image via Consequence of Sound

During their annual Worldwide Developers Conference, Apple unveiled their new music streaming service, Apple Music–the latest entry in the recent music streaming wars. The service integrates some of Apple’s existing aspects, blending user’s iTunes library, the Beats Music app and an updated and more heavily curated iTunes Radio, adding up to serve as Spotify’s largest rival.

1.  Apple Learned and Improved Upon Their Competitors

Apple Music App

Apple Music App Screenshots (accessed via

As the iPhone 6 release has showed us, Apple knows how to expand upon their competitors’ ideas. Noting TIDAL’s high cost mistake, Apple Music will remain at the user friendly $9.99/month costing the same as Spotify, but will retain the existing Beats Music Family Plan. To compete with leading service Pandora, Apple Music will launch the first live 24/7 global radio station entitled Beats1, which won’t be using algorithms but instead curated by leading DJ personalities such as Zane Lowe. The same level of customizable expert curation can be expected in the app’s recommendations and playlists “For You” tab. Apple is even going the extra mile by releasing the app on Android devices this Fall.

2. Industry Connections & Credibility

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Iovine at WWDC Keynote (accessed via

Apple is using their rolodex to use by integrating their resident talent, and reaching out to high profile musicians to bolster the new brand. When the powerhouse company bought Beats By Dre last year at the price of $3 billion dollars, the company also acquired founders Jimmy Iovine and Dr. Dre, as well as Trent Reznor as expert consultants. Those names sure do go a long way in gaining artist credibility and connections. Iovine was even in attendance at the keynote to announce the service. He believes “technology and art can work together…at least at Apple.” Artists Drake and The Weeknd also made surprise appearances in support of Apple Music during the keynote announcement, two hit names that were left out of the star-studded TIDAL announcement roster.

 3. App Awareness in Prime Real Estate

Apple is rolling out the app before their next iOS 9 update. Instead of waiting until the Fall, the new service will launch June 30th with front-page placement. Apple Music will be on all Apple mobile device home screens in the prime dock position, serving as a convenient billboard to all  iPhone and iPad users.

 4. Providing an Integrated Social Media Experience


Multi-Platform Capability (accessed via Consequence of Sound)

Apple Music will introduce a new aspect to their service that Spotify currently does not have: a social media platform where artists can communicate and share exclusive content and behind-the-scenes multimedia with their fans. Connect essentially integrates elements similar to Twitter, Facebook, and SoundCloud directly into the app. It’s another way Apple Music is incorporating the human touch to their service. Another great feature about Connect is that it will aim at a larger audience, allowing both signed and indie artists to use the platform, something that TIDAL went under fire for not including upon initial release.

5. Using Their Name and Brand Power To Good Use

screenshot via Home

Apple has always been the company that changed the way people listen to music, from the iPod to iTunes, both changing the way the record industry markets music. With this new service they can be on top in the latest music frontier. They’re not branding Apple Music just as a service, but as an ecosystem– “one complete thought around music” with the standard “elegance and simplicity” that Apple is known for. By using their strengths and reputation as an industry powerhouse, Apple has always been the forerunner in marketing and ecommerce strategies with their new products, and Apple Music is not likely to disappoint.

Apple has years of tried-and-tested experience behind their marketing strategy, and has learned to integrate their strengths into their campaigns. If you’re interested in building the most effective strategy that takes into account your business’s strengths, Digital Operative can certainly help you reach your goals. Contact us today.


It’s About Time Instagram!

By | digital marketing, social media | No Comments

For a year and a half, Instagram has made their advertising platform for the VIP, the best of the best, the chosen few that were hand selected by CEO Kevin Systrom. But, as of last week, that’s all changing — Instagram ads are becoming available to the general population of advertisers.

Why Is Instagram Advertising such a big deal?

Instagram has over 300 million active monthly users — up from the 200 million active users it had just one year previous. With 300 million users, Instagram needed to ensure it was pleasing users and marketers alike. Things need to be made seamless and shop-able (even Pinterest joined the bandwagon this week with their “Buyable Pins”). People come to Instagram to get lost in the beauty of everything they see, to find inspiration and fashion ideas. This is the perfect place to target consumers for things they are interested in and places they want to visit.

Advertising On Instagram

With more than 2 million advertisers currently using Facebook to market their business; it was only going to be a matter of time before Instagram followed suit. Instagram will introduce an ads API over the next few months, so it can be used as in the same manner of Facebook — for buying, managing and measuring success. For those Instagram advertisers, this will make it that much easier to expand their brand reach, virtually overnight.

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Ecommerce on Instagram

Not only will you be able to target consumers by the basics of age, location and gender, but you will be able to target them based on their likes. Like Facebook, you will be able to engage with specific audiences that are interested in your brands and similar brands. This is an important ecommerce move as people want the convenience of shopping and clicking through what they are interested in. Not only will advertisers be able to market one item with a static picture, but Instagram rolled out carousel ads, which makes it that much better — advertising multiple items and views all within the same ad. It’s almost like Instagram knew what they were doing, before it actually did it. From a user’s perspective, think of how much easier it will be to learn about a brand and product. All information and the power to buy, is just one click away.

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We’re excited to see the development and progression of the Instagram Ad API. Facebook keeps getting better and better with their advertising platform, so we know Instagram is going to be held to the same standard. If you want help with your social media marketing, we have a savvy team, so drop us a line and let’s start Instagramming.

Buyable Pins


By | social media | No Comments

Since its launch in 2010, Pinterest has been the go-to platform for users to map out their “dream” lives. From “Dream Wedding” boards to “Dream Vacation” boards, Pinterest users have essentially used the popular site as a catalog to create their “dream” shopping list. The one downside many users face when using the site, however, is the intermediate step of actually searching for and purchasing the products and services they see on Pinterest elsewhere online. However, on Tuesday, June 2, 2015 Pinterest announced its new plan to help users make their dreams become a reality with the introduction of “buyable pins”.

With this new feature, users will be able to click a blue “Buy It” button featured on over 2 million items on Pinterest starting at the end of June. Buyable pins allow consumers to buy their desired products directly from Pinterest without any redirection to third-party sites, speeding up and reducing friction in the purchasing process . The launch of buyable pins has the potential to change the way people shop online, creating profound developments in the eCommerce industry.

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What Does This Mean for Consumers?

Put simply, buyable pins make it easier for customers to go from pin to purchase without the inconvenience of looking for products online. In fact, the new feature is built for mobile use and is initially only being launched on iPads and iPhones in the U.S. Consumers will be able to filter their pins by price and can view all color and size options directly on the pin. To further simplify the purchasing process, users’ credit card or Apple Pay information will be stored after their first purchase to eliminate the hassle of typing in their information for future purchases. Pinterest users welcomed the announcement on Tuesday with open arms, excited to turn their aspirations into action using buyable pins.

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What Does This Mean for Businesses?

The introduction of buyable pins should have businesses everywhere jumping on the Pinterest bandwagon. A research study recently conducted by Millward Brown on active Pinterest users found that 93% of Pinners said they use Pinterest to plan purchases and 87% have bought something because they saw it on Pinterest. These statistics clearly highlight the immense purchasing intent of Pinterest users. Having your business’ products and services featured on the site with a buyable pin has the potential to reach a significant portion of Pinterest’s estimated 75 million monthly users. By storing credit card information and designing buyable pins specifically for mobile devices, businesses may also begin to see a decrease in shopping cart abandonment How could this opportunity get any better for businesses? Pinterest isn’t taking a percentage of transactions like many other eCommerce sites. Also, businesses will still be handling customer service and shipping services themselves to prevent any disruptions in logistics processes. If your business is currently a Demandware or Shopify user, your products can already be featured with a “Buy It” button with the launch of buyable pins at the end of the month. Other businesses can sign the waitlist to be notified about future partnership opportunities.

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Image via:

What Does This Mean for the Future of eCommerce?

Buyable pins could potentially start a revolution in the eCommerce industry by forever changing the way that people shop. Although both Facebook and Twitter have been testing “buy buttons” recently, Pinterest is the most capable of putting a dent in the eCommerce industry because of its users’ strong purchase intent. This development also may lead businesses to reconsider the emphasis they put on their own websites as consumers will have the ability to purchase their products or services without even visiting each business’ site. Instead, businesses may be wise to switch their attention to more partnerships and merchandising opportunities. With Pinterest’s announcement of buyable pins along with Twitter, Facebook, and Google’s recent testing of buy buttons, it is safe to say that the eCommerce industry will see a profound change in how shopping is done in the near future!

Buyable pins and buttons are on course to become the future of online shopping. Pinterest is paving the way for other social media sites in the eCommerce world. We are eager to see the creative ways that consumers and businesses take advantage of this new opportunity!

Drop us a line if you would like help with your Buyable pins or Social Media Marketing efforts — oh and, Happy Pinning!

NewEmployee_Cody Brown

Meet The Team: Cody Brown

By | design, New Employee | No Comments

2015 has already been a busy year for us at Digital Operative, and we continue to add to the team. We would like to welcome Cody Brown into his new role as Senior Visual Designer, based in our San Diego, CA. office.

Meet Cody Brown:

I’ve always been a very artistic person, and have been working in the advertising/design space for the past 5 years or so. In my early design years I created a ton of custom illustrations and poster designs for bands and gigs. A few of my more notable designs were tour posters for The Lumineers and Imagine Dragons in 2012. I recently worked at BBH LA where I learned a lot about digital advertising, mobile apps, and technology related platforms. Some of my recent passions are lifestyle photography & shooting short films.

Let’s get to know Cody a little better with RAPID FIRE:

  • Website You Visit The Most:

  • iPhone or Android: iPhone

  • Favorite Phone App: Instagram

  • Favorite Industry related Website: dribble

  • If you could only visit one website for the rest of your life, what site would that be?

  • Something you say frequently: Yeah, totally

  • First thing you do when you get to the office: Sip on my delicious coffee

  • If you could have any job in the world, what would it be: Get paid a ridiculous amount of money to travel the world and take amazing photos and videos

  • How Do you take your coffee: Pour over of course, with a splash of almond milk and a pinch of raw sugar. 

  • Fun Fact about yourself: Lobster is all I think about

  • Favorite thing to do on a Saturday: Hang by the beach,  maybe take some photos, and have dinner and drinks with my friends. 

If you’re interested in joining the DO family, check out our job listings here.

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