Injinji Partnership

A New Partnership Announced

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Heather Serdoz
Content Marketing Specialist
Digital Operative

Injinji® Engages Digital Operative to Enhance their Ecommerce Experience

SAN DIEGO, Calif., Sept. 10, 2016 — Full-service digital agency, Digital Operative, Inc. announces a new engagement with the performance toe sock brand, Injinji®. Digital Operative will be working alongside key stakeholders from Injinji’s brand, marketing and ecommerce teams to establish a new ecommerce experience for consumers focused on better product education, interactive merchandising and social proof. Leveraging the Magento 2.0 ecommerce platform, Injinji will be empowered with better merchandising, sales and marketing capabilities.

Digital Operative CEO, BJ Cook states, “We were immediately excited about working with Injinji on relaunching their new direct-to-consumer ecommerce experience. This is a brand that has been innovating in their space for the past decade and we want to help them ensure their ecommerce is ready for years to come. This is one of those brands that gets the team excited and I’m sure we’ll have plenty of converts wearing toe socks around the office.”

This partnership between the two companies is something that’s been in the making for the last couple of years. Both, brand and agency are elated at the fruition of the newly founded relationship.

“We are thrilled to partner with Digital Operative, a San Diego based agency well acquainted with brands in the outdoor industry and leaders in the eCommerce and digital landscaping space,” said Javier S-Mariscal, Manager of Consumer Insights & Communications. “We strive to provide the best quality and performance toesocks to our customers and are looking forward to being able to provide the same experience online.”

Contact for additional information.

About Injinji®

Performing since 1999, Injinji® is the innovator of the patented five-toe-sleeve Performance Toesock™ for sport, outdoor and casual use. Injinji, which means to reach one’s peak performance, is dedicated to helping athletes attain their personal best by offering a seamless, anti-friction sock that offers the ultimate in natural toe splay, blister prevention and superior moisture management. For A Better Performance in ANY Shoe™

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Non-profit. For more information please visit


Welcome David!

Say Hello to Our Newest Addition- David Ambrose!

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It’s about that time again, fall semester has started and there’s a chill in the air… who are we kidding this is San Diego. But back to that part about fall semester starting, it can only mean one thing… we’re gearing up again for another great semester with a new intern! Digital Operative is pretty pumped to welcome David to the team! He’ll be working with the sales team, learning the in’s and out’s of business development and all that jazz. Anyway, since no one know’s David like David does, we’re going to let him tell you a little bit more about himself. Take it away, Dave!

Welcome Fall Intern!

Hey everyone! My name is David Ambrose and I am the new Business Development and Revenue intern here at DO. I grew up just outside of Sacramento and moved down after high school about 4 years ago. I currently am a senior at San Diego State University studying International Economics. When I’m not working here at DO or at school you can either find me hanging out with some friends at the beach or at my second job, driving for Uber. So if you ever get me as your driver, make sure to give me a five star!

  1. Where do you go to School? What is your Major: I am in my senior year at San Diego State University and I am studying International Economics.
  2. When do you plan on graduating: I plan on graduating in May 2017!
  3. How did you hear about Digital Operative: It may sound a little weird but I drive for Uber and this summer I picked up one of your old interns, Kalah Siegel, and she was telling me all about how awesome you guys were and what an amazing atmosphere it is while working here.
  4. What do you hope to learn from your internship: Jonathan said that in this internship, “I am going to learn about life.” So I am curious as to what he has planned for me.  I do hope that I can improve my sales communication skills and develop more confidence in dealing with rejections. I really want to take in all that this position has to offer.
  5. What do you hope to do after completing your internship and graduating from college: I have always been involved in sports and I have a lot of connections with some major sports corporations in Los Angeles. Knowing that I can somehow get my foot in the door, one of my long term goals has always been to become a sports agent. Jerry MaGuire and Ari Gold have been some of my favorite characters on TV so hopefully one day I will be like them.
  6. One week down, how are you feeling about your internship thus far: So far the experience has been amazing. It has been fun getting to feel everyone out and see how everyone works. The relaxed atmosphere really helps to loosen the first week jitters.
  7. Tell us something interesting about yourself: I’ve bungee jumped and skydived but I have never jumped off the high dive at the community pool.
  8. If you could have any job in the world, what would it be:I think being a monster truck driver would be pretty fun.  
  9. How do you take your coffee: I actually don’t drink coffee. Can’t stand the taste.
  10. Fun fact about yourself: One fun fact about myself, is that I am the same height as I was in sixth grade.
  11. What would you sing at Karaoke night: Believe by Cher
  12. Do you have a nickname, what is it: I actually don’t have a nickname but I am sure I’ll be open to any if you guys want to throw one at me.
  13. What was your favorite childhood injury: My favorite childhood injury was when I smashed my growth plate in my knee. I got to roll around school in a wheelchair and learned some pretty cool tricks in it.
  14. Name the movie title for the story of your life: Dazed and Confused
  15. Which store (online or brick and mortar) would you like to max out your credit card: I could probably max out my credit card at either Tilly’s or Express
  16. iPhone or Android: I’ve always been an Apple guy
  17. Favorite phone app: My favorite phone app is probably UberEats. It’s pretty sweet that we can summon some stranger online to come bring food to our house nowadays
  18. Something you say frequently: “Alright, alright, alright.” – Matthew McConaughey
  19. Favorite thing to do on a Saturday: On Saturdays you could either find me at the beach or just laying low watching TV
  20. Cats or Dogs: Oh dogs for sure!
  21. If you had an unlimited storage of one thing, what would it be: I would love to have an unlimited storage of acai bowls

If you’re interested in an internship with Digital Operative feel free to check out our website for more info. Catch ya later!

2 minutes with Jessika

Two Minutes With Jessika Sobanski

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What’s up Jess!

Jessika’s our Senior Producer over here at Digital Operative. She’s been at her craft for a sweet minute and we love having her around. You can usually find her moving from meeting to meeting with her trusty ball of fluff- Theodore, a pretty talented Pomeranian.

Jes, allow us to stereotype you for a second. You’re from the east coast, therefore you’ve got to have the quick wit thing down. Let’s see how you do with our RAPID FIRE QUESTIONS:

  • Website you visit the most:
  • iPhone or Android: Android
  • Favorite phone app: Instagram
  • If you could only visit one website for the rest of your life, what site would that be? Please refer to answer number one. But seriously, one and only one? I would have to say YouTube, because it has it all… news, education, entertainment, lifestyle content, and the ability to connect with others. 
  • First thing you do when you get to the office: Let my dog out of his bag so he can go stalk the sales guy.
  • How do you take your coffee:  In a can… marked “Celsius.” 
  • Cats or Dogs: Dogs.
  • What would you sing at Karaoke night: There is but one song I can sing in key through and throughout. It is the Fastball song “The Way.” 
  • If you had an unlimited storage of one thing, what would it be: Dogs.
  • What was your favorite childhood injury: It was probably that time I got amnesia, though I forget what happened.
  • Name the movie title for the story of your life: The Girl Who Thought She was Funny
  • Can you play any instruments: Violin, and I’d like to learn the uke.
  • What’s your favorite snack from the snack cart: A pretzel, but the Auntie Annes or Wetzel’s kind of pretzel…preferably jalapeno.
Tweet Your Way to the Top

Tweet Your Way to the Top

By | social media, twitter | No Comments

Over the last several years, social media has expanded from being used for merely personal purposes to becoming an integral tool in executing influential campaigns. The inherently personal nature of social media allows companies to blur the line between personal and professional with their customer interactions, giving them an opportunity to shape a new image for themselves without overstepping boundaries. Social media advertising can be helpful in aiding company sales and solidifying a target audience. Twitter in particular has taken to creating unique and innovative features for businesses who use their platform.

Promoted Ads

Twitter advertising has altered the purpose of their platform by implementing a new “Promoted Tweets” feature which was created specifically for businesses. This feature allows companies to advertise specific tweets that will appear in various places on the site, including directly on user timelines, based on relevance. This offers businesses to craft a short but effective tweet along with an image to capture the user’s attention. This form of Twitter advertising offers a chance to combine both words and images to capture social media users’ attention.

Clearasil Twitter Ad

Image via Twitter.

Twitter Campaigns

In addition to providing businesses with the opportunity to schedule promoted tweets, Twitter has also developed campaigns to increase online traffic and activity for businesses. Some of these campaigns rely heavily on creativity, while others rely on user loyalty and  Specifically, there are four types of campaigns:

  1. Website click campaigns are designed to increase website visitors and track conversions and sales as a result of Twitter advertising. This is an opportunity for businesses to see the impact Twitter is having on their sales and to change their strategy accordingly.
  2. Follower campaigns are created with the intention of increasing follower counts and building an audience. The primary goal of this type of campaign is to raise awareness of company Twitter accounts and to solidify a target audience that is more likely to engage with them.
  3. Engagement campaigns help businesses curate interesting content that will encourage consumer interaction through the Twitter platform.
  4. Mobile app campaigns to increase app downloads
Domino's Pizza Tweet

Image via Marketing Land.

Through creating these specialized campaign methods, Twitter has managed to take advantage of its informal and casual style to provide businesses with multiple venues for success through the use of their platform. Here at Digital Operative, we’re always looking ahead at the latest trends in online marketing – be sure to contact us for all of your social media advertising needs! 

Where does Email Marketing Stand

Is Email Really Dead?

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In short: absolutely not. And if you are one who thinks it is on the downhill path, think again. Email marketing is extremely effective and it is here to stay. Businesses that choose to not spend the time or money on email marketing are losing out on a huge portion of potential profits. Why might you ask? Here are just a few reasons.


Connecting and building relationships with customers is so important in today’s world. Twitter, Facebook, and Instagram are great platforms for making those interactions, so why bother adding email to the list? Email marketing is a great strategy to acquire those connections and relationships, while making sure each message is personalized and reaches the customer directly.

When a customer feels valued by a company they are more likely to take their business there, which is why personalization is so important. Simply adding the customer’s name to a message will make them feel more worthy than receiving a conventional email. Also, differentiating your company’s email list into sections will help keep messages personalized to each customer’s personal taste. Compiling those with similar interests into their own list will help with sending only the relevant messages to each potential buyer.

Mailigen infographic

Image via



I’m sure it has happened to you, as it has happened to everyone. You were online shopping, added some items to the cart, and then decided to not buy them for one reason or another. Later on, you received an email reminding you of your recent cart additions. You probably went back onto the website, shopped around some more, and completed your purchase. This is all about retargeting; a great influential tool to bringing customers back to your site. Just a simple, yet specifically targeted reminder to draw the potential buyer’s attention will bring in more traffic to your website and results in more purchases.

Cost Effective

Email marketing is extremely affordable in the realm of marketing investments. In fact, each message costs just pennies to make. What can be better than that? Nothing? Think again. Not only is it incredibly cheap to send emails, but also it is also incredibly effective. According to an article on Campaign Monitor, email marketing generates $38 in ROI for every $1 spent. Now, if you don’t see that being beneficial, I think you may have lost your mind.

Marketing Tactics for 2015

Image via


Brand Awareness

Almost everyone uses email and people are constantly checking their inboxes for new messages. According to McKinsey & Company, 28% of the time employees are at work is spent checking and working on emails, so why not maximize on this time? Even if the message is not opened, putting your company’s name in front of the customer keeps your company in mind for later. Plus, what’s there to lose since they’re quick to make at practically no cost.

The arguments over email marketing need to come to an end. While above are only a few reasons, it is still clear that email marketing should not be overlooked. With such clear, positive results, there should be no question whether the implementation is worth the cost. Feel free to contact us to find out how to improve your email marketing strategy.

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