Meet DO's newest employee

Welcome, Nick!

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 Meet Nick Powell:

The team here at Digital Operative would like to extend the warmest of welcomes to Nick, he’s joined the team as our Customer Experience Strategist. Nick has been a great addition to the team, he’s got a great attitude and is always down to participate, even from Florida! That’s right folks, Nick is working remote from Jacksonville, where we hear he’s got a sweet little piece of ocean front property. Side note- if you need company, I’m sure we could find a few volunteers to keep you company!

Anyway, we really wanted you to get to know Nick, so we decided to let him tell you a little bit more about him self. Nick, the floor is yours….

Hi, my name is Nick. Some interesting stuff about me:

In 1999, I joined the United States Navy. I operated the tactical weapons and targeting systems through 7 beautiful all-inclusive luxury cruises. I spent 2 whole years of my life underwater which I’ve been told is interesting and even got a medal for fixing a leak with chewing gum.

After the Navy, I tried my hand at being a Rock Star although ended up a marketing professional. I then double dipped from the University of North Florida with a BBA in International Business and MBA. My professional life has been largely devoted to understanding and improving customer experiences.

My wife and I have two babies, a beautifully strong 5-year-old daughter and my 3-year-old man (my mini-me). We are rounded out by our 8-year old Golden/Jack Russel mix whom I’ve been told is the chilliest dog in the history of the world. (My buddies are always asking to take her to the pubs at the beach). I enjoy running, sailing, hiking, camping and generally looking at the night sky. I love reading classic novels; some of my favorite authors are Alexandre Dumas, Ernest Hemmingway, and Jack London.

Let’s get to know Nick a little better with a few RAPID FIRE QUESTIONS:

  • Website you visit the most: Astonmartin.com
  • iPhone or Android: iPhone
  • Favorite phone app: Tadpoles
  • Favorite industry related website: VentureBeat.com
  • If you could only visit one website for the rest of your life, what site would that be? Youtube (little bit of everything really)
  • Something you say frequently: “Awesome Sauce”
  • First thing you do when you get to the office: C&C (Coffee and Calendar)
  • If you could have any job in the world, what would it be: Aston Martin Test Driver
  • How do you take your coffee: Truvia and half and half
  • Fun fact about yourself: I was lead singer/played rhythm in a rock band.
  • Favorite thing to do on a Saturday: Run, then watch college football, Go Buckeyes!
  • Cats or Dogs: Dogs
  • What would you sing at Karaoke night: Bohemian rhapsody
  • Do you have a nickname, what is it: The Commish
  • If you had an unlimited storage of one thing, what would it be: wontons
  • What was your favorite childhood injury: Broken Arm, still use it to get sympathy from my brother who was responsible for breaking it in the first place. I just wanted my Leader-1 Gobot (poor kid’s transformers from the 80’s) on the top shelf of my closet and he totally pulled the stool out from under me.
  • Name the movie title for the story of your life: ‘The Journey to Awesomeness part 1’
  • Which store (online or brick and mortar) would you like to max out your credit card: Omegawatches.com
  • Can you play any instruments: Guitar, Sing
  • What’s your favorite snack: Popcorn
Meet DO's new employee

Welcome to the Team, Elle!

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Meet Elle Woods! JK, Elle Rudick:

We love meeting new people! So, obviously when Elle joined the crew we were stoked. She packed her bags and drove from one coast to another, what a champ! We couldn’t be more excited to welcome her to the team and we can’t wait for you to get to know her a little better… well since there’s no time like the present, let’s do the thing! Elle, take it away…  

HEY! My name’s Elle, which is pronounced “L” (like the letter)- not short for Eleven.

I’m an east coast transplant originally from a small town in Central Massachusetts. I studied Architecture at Syracuse University in Upstate New York, where my love for design is rooted. After graduating from SU, I lived in Boston for a year, then moved to Brooklyn, NY, practicing architecture for 4 years. 

I was introduced to UX design, and sold by the idea of shaping the world through a digital medium rather than physical one, through a very similar process of creative problem-solving. So, I eventually decided that I wanted to work on projects for the digital space, and also wanted to live a life where snow wasn’t a part of my day-to-day. I pursued an immersive online bootcamp in user experience in addition to self-teaching, dabbled in a few side projects, and made the move to San Diego! I love new adventures, so super psyched for an entire new coast to explore, and so thrilled and honored to be a part of the wonderful and collaborative DO team! 

Let’s get to know Elle a little better with a few RAPID FIRE QUESTIONS:

  • Website you visit the most: ehh Facebook.
  • iPhone or Android: iPhone.
  • Favorite phone app: Instagram
  • Favorite industry related website: UXPin’s blog, UserTesting’s blog, and Dribbble are all amazing resources
  • If you could only visit one website for the rest of your life, what site would that be? Google! There are just too many things I “Google” on the fly to give it up, even though I wouldn’t be able to click on the links, at least I could have a little preview. Plus it has everything including email, images, maps, docs, hangouts, etc.
  • Something you say frequently: Cool.
  • First thing you do when you get to the office: Pour myself a fresh cup of coffee and greet the marketing early birds.
  • If you could have any job in the world, what would it be: Umm is this a trick question??
    …After some internal deliberation, I’m going to say a food critic traveling around the world and specializing in all things chocolate.
  • How do you take your coffee: I usually prefer a light roast, with some almond milk. If it’s iced, I like to add sugar in the raw for a little crunch in my sip. Really though, I’m not picky… I’ll take it room temp and black 
  • Fun fact about yourself: I spent two months exploring the west coast, and bicycled from Montana to the border of Mexico. That’s how I met SD!
  • Favorite thing to do on a Saturday: Some element of exploration whether getting away, biking to the beach, or strolling through a farmer’s market
  • Cats or Dogs: 100% dogs. Sorry cats.
  • What would you sing at Karaoke night: Oh boy! I try to assess the audience and go for crowd-pleasers, which typically includes… “It’s All Coming Back to Me Now” by Celine Dion. It’s SO underrated and the way that song builds up is guaranteed to amp up the crowd!
  • Do you have a nickname, what is it: Elle is my nickname, it’s short for Elizabeth, though in the past I’ve been called a combination of names including Lizzy, Rudy, Elle Belle, and Flip.
  • If you had an unlimited storage of one thing, what would it be: Energy.
  • What was your favorite childhood injury: I’ve never broken a bone (knock on wood), but had a pretty dramatic sledding accident when I was 11. I flew off my snowtube and slammed my leg against a massive pile of ice-crusted snow. 
  • Name the movie title for the story of your life: Just Go With It.
  • Which store (online or brick and mortar) would you like to max out your credit card: I’m still settling into my new pad in San Diego, so most likely IKEA.
  • Can you play any instruments: Not well. I played the clarinet back in my elementary school days, and I’d like to think my air drum skills are up to par. I can also do background vocals for any 90s/00s pop song. The short answer is no.
  • What’s your favorite snack from the snack cart: Peanut butter filled pretzels.
VR and Marketing

Virtual Reality- Not Just for Gamers

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What is VR doing for Marketing

Marketing use to be a much simpler concept, but the premise has always remained the same- get your product/brand out in front of people and get em talking about it, using it and even better- buying it. Gone are the days of simple cold calling and going door to door. We’re in a full out ratrace to see who can reach the masses faster. We’re in constant competition with the rest of our industry, always trying to be the first person to discover and claim we were first to this or that.

I’m not going to sit here and tell you we were first to report a new discovery in marketing. I’m going to talk to you about something that already exists. What’s so cool about that you ask? I don’t believe it’s gotten the recognition it deserves. And trust me, it’s cool. I’m talking about Virtual Reality.

Strictly from a branding perspective VR allows you to make real, meaningful connections with your audience. Many big brands are already tapping into the technology. Think companies like Nike, Ikea, Volvo and Red Bull. They’re out there creating impactful campaigns and solving some of the pitfalls of traditional marketing tactics.

Problems

VR is solving a few key problems brands face in general.  

  1. Outreach fails to engage with their customers
  2. Customers cannot remember their marketing campaigns
  3. Little or no competitive advantage over their competitors

Solutions

Engaging Consumers

VR is on a path that could change the marketing world is some serious ways. Two words- Visual Transmission. Visual marketing has seen a huge uptick in the last few years and VR will only aid in those efforts. Live-streamed video is the hot ticket item of the moment and will only continue to grow as social apps start to leverage its power to reach the masses. Facebook Live is a great example of visual transmission and as such users will come to expect a visual experience is all of the media they consume. The best part of Facebook taking the plunge first is how it’s lowered the risk for the rest of us. We’ve now got a proven method of engagement….

Memorable Marketing

This is where VR comes to play, adding that interactive element can further an experience a consumer has with a brand and thus creating a stronger connection to a brand. Which brings me to our next path- Immersion. The immersion factor of VR is a huge selling point.  The whole concept behind VR is this immersive, 360 degree experience that the consumer controls. Current forms of content like demonstrations, interviews and tutorials will have to evolve accordingly. Rather than staging, shooting then presenting a piece of content, we’ll stage, present and frame the consumer into the content. The idea is this will pull higher engagement from users and over all, more memorable marketing campaigns.

Keeping It Real and Staying Ahead of the Competition

Social integration is another path VR can and, most likely, will take in the near future. Since Facebook owns Oculus Rift they’re already taking strong measures to create more forms of content for VR users. Apps are already jumping on the bandwagon, capitalizing on the rising trend. Much in the same way smartphones altered the way in which we interact with each other, VR is expected to do the same.

As virtual reality becomes more sophisticated in the coming years, gathering user feedback and data will get easier for marketers.  This could alter the way marketers campaign in the sense that we will be able to alter campaigns in real time. Direct response at it’s finest.

Digital Operative is pretty excited about what the future holds for both marketing and VR. It’s an interesting little combination that’s come together and will inevitably make a huge impact on the way we look at marketing campaigns. While we may not be dabbling in VR quite yet, we’ve got our hands in some pretty unique cookie jars so to speak. Check out all of our services and if there’s anything we can do to help make your business better don’t hesitate to reach out, or just say “Hi!” We like people.

Cheers!  

DO Disrupt

Disrupting the Space

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That’s a wrap!

One week ago today Digital Operative got to do what we do best- create! We loaded 120 of San Diego’s finest creatives into Moniker General’s sweet downtown warehouse as we teamed up with Invision for a screening of their coveted documentary, Design Disruptors. While we may come off as a little bias- it was a hit!

The evening opened with a little networking, while our friends from 32 North Brewing helped us keep everyone, uhh hydrated-ish with a craft beverage or two.

Local artist Hugo Fierro was cool enough to come down and work on his latest piece right in the middle of all the action. Spoiler, he didn’t even break a sweat. Right, Hugo?

 

To see more images from the event head over to our Facebook page and check out the entire album.

Boochcraft was on the scene providing their version of kombucha, they’ve got a unique process where they ferment their kombucha a second time using champagne yeast. The end result is a delicious and bubbly libation, flavored with fresh cold-pressed juice.

The evening’s main attraction was the exclusive screening of the InVision-produced documentary DESIGN DISRUPTORS.

DESIGN DISRUPTORS revealed a never-before-seen perspective on the design approaches of 15+ industry-shaking companies. As the movers and shakers within an innovative industry we relished in the moment of celebrating such a unique event.

We here at Digital Operative consider ourselves design oriented people. As creators in our own industry we feel it’s important to talk about the evolution of design, staying sharp with new and emerging trends, and the value of continued education. Stay in touch with us on social and reach out if you’re looking for more information on the services we provide or if you just want to say “Hi”. Until then, check out this cool recap we made of Disrupt.

Cheers!

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