VR and Marketing

Virtual Reality- Not Just for Gamers

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What is VR doing for Marketing

Marketing use to be a much simpler concept, but the premise has always remained the same- get your product/brand out in front of people and get em talking about it, using it and even better- buying it. Gone are the days of simple cold calling and going door to door. We’re in a full out ratrace to see who can reach the masses faster. We’re in constant competition with the rest of our industry, always trying to be the first person to discover and claim we were first to this or that.

I’m not going to sit here and tell you we were first to report a new discovery in marketing. I’m going to talk to you about something that already exists. What’s so cool about that you ask? I don’t believe it’s gotten the recognition it deserves. And trust me, it’s cool. I’m talking about Virtual Reality.

Strictly from a branding perspective VR allows you to make real, meaningful connections with your audience. Many big brands are already tapping into the technology. Think companies like Nike, Ikea, Volvo and Red Bull. They’re out there creating impactful campaigns and solving some of the pitfalls of traditional marketing tactics.


VR is solving a few key problems brands face in general.  

  1. Outreach fails to engage with their customers
  2. Customers cannot remember their marketing campaigns
  3. Little or no competitive advantage over their competitors


Engaging Consumers

VR is on a path that could change the marketing world is some serious ways. Two words- Visual Transmission. Visual marketing has seen a huge uptick in the last few years and VR will only aid in those efforts. Live-streamed video is the hot ticket item of the moment and will only continue to grow as social apps start to leverage its power to reach the masses. Facebook Live is a great example of visual transmission and as such users will come to expect a visual experience is all of the media they consume. The best part of Facebook taking the plunge first is how it’s lowered the risk for the rest of us. We’ve now got a proven method of engagement….

Memorable Marketing

This is where VR comes to play, adding that interactive element can further an experience a consumer has with a brand and thus creating a stronger connection to a brand. Which brings me to our next path- Immersion. The immersion factor of VR is a huge selling point.  The whole concept behind VR is this immersive, 360 degree experience that the consumer controls. Current forms of content like demonstrations, interviews and tutorials will have to evolve accordingly. Rather than staging, shooting then presenting a piece of content, we’ll stage, present and frame the consumer into the content. The idea is this will pull higher engagement from users and over all, more memorable marketing campaigns.

Keeping It Real and Staying Ahead of the Competition

Social integration is another path VR can and, most likely, will take in the near future. Since Facebook owns Oculus Rift they’re already taking strong measures to create more forms of content for VR users. Apps are already jumping on the bandwagon, capitalizing on the rising trend. Much in the same way smartphones altered the way in which we interact with each other, VR is expected to do the same.

As virtual reality becomes more sophisticated in the coming years, gathering user feedback and data will get easier for marketers.  This could alter the way marketers campaign in the sense that we will be able to alter campaigns in real time. Direct response at it’s finest.

Digital Operative is pretty excited about what the future holds for both marketing and VR. It’s an interesting little combination that’s come together and will inevitably make a huge impact on the way we look at marketing campaigns. While we may not be dabbling in VR quite yet, we’ve got our hands in some pretty unique cookie jars so to speak. Check out all of our services and if there’s anything we can do to help make your business better don’t hesitate to reach out, or just say “Hi!” We like people.


DO Disrupt

Disrupting the Space

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That’s a wrap!

One week ago today Digital Operative got to do what we do best- create! We loaded 120 of San Diego’s finest creatives into Moniker General’s sweet downtown warehouse as we teamed up with Invision for a screening of their coveted documentary, Design Disruptors. While we may come off as a little bias- it was a hit!

The evening opened with a little networking, while our friends from 32 North Brewing helped us keep everyone, uhh hydrated-ish with a craft beverage or two.

Local artist Hugo Fierro was cool enough to come down and work on his latest piece right in the middle of all the action. Spoiler, he didn’t even break a sweat. Right, Hugo?


To see more images from the event head over to our Facebook page and check out the entire album.

Boochcraft was on the scene providing their version of kombucha, they’ve got a unique process where they ferment their kombucha a second time using champagne yeast. The end result is a delicious and bubbly libation, flavored with fresh cold-pressed juice.

The evening’s main attraction was the exclusive screening of the InVision-produced documentary DESIGN DISRUPTORS.

DESIGN DISRUPTORS revealed a never-before-seen perspective on the design approaches of 15+ industry-shaking companies. As the movers and shakers within an innovative industry we relished in the moment of celebrating such a unique event.

We here at Digital Operative consider ourselves design oriented people. As creators in our own industry we feel it’s important to talk about the evolution of design, staying sharp with new and emerging trends, and the value of continued education. Stay in touch with us on social and reach out if you’re looking for more information on the services we provide or if you just want to say “Hi”. Until then, check out this cool recap we made of Disrupt.


Injinji Partnership

A New Partnership Announced

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Heather Serdoz
Content Marketing Specialist
Digital Operative

Injinji® Engages Digital Operative to Enhance their Ecommerce Experience

SAN DIEGO, Calif., Sept. 10, 2016 — Full-service digital agency, Digital Operative, Inc. announces a new engagement with the performance toe sock brand, Injinji®. Digital Operative will be working alongside key stakeholders from Injinji’s brand, marketing and ecommerce teams to establish a new ecommerce experience for consumers focused on better product education, interactive merchandising and social proof. Leveraging the Magento 2.0 ecommerce platform, Injinji will be empowered with better merchandising, sales and marketing capabilities.

Digital Operative CEO, BJ Cook states, “We were immediately excited about working with Injinji on relaunching their new direct-to-consumer ecommerce experience. This is a brand that has been innovating in their space for the past decade and we want to help them ensure their ecommerce is ready for years to come. This is one of those brands that gets the team excited and I’m sure we’ll have plenty of converts wearing toe socks around the office.”

This partnership between the two companies is something that’s been in the making for the last couple of years. Both, brand and agency are elated at the fruition of the newly founded relationship.

“We are thrilled to partner with Digital Operative, a San Diego based agency well acquainted with brands in the outdoor industry and leaders in the eCommerce and digital landscaping space,” said Javier S-Mariscal, Manager of Consumer Insights & Communications. “We strive to provide the best quality and performance toesocks to our customers and are looking forward to being able to provide the same experience online.”

Contact heather.serdoz@digitaloperative.com for additional information.

About Injinji®

Performing since 1999, Injinji® is the innovator of the patented five-toe-sleeve Performance Toesock™ for sport, outdoor and casual use. Injinji, which means to reach one’s peak performance, is dedicated to helping athletes attain their personal best by offering a seamless, anti-friction sock that offers the ultimate in natural toe splay, blister prevention and superior moisture management. For A Better Performance in ANY Shoe™ www.injinji.com

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Non-profit. For more information please visit www.digitaloperative.com.


Welcome David!

Say Hello to Our Newest Addition- David Ambrose!

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It’s about that time again, fall semester has started and there’s a chill in the air… who are we kidding this is San Diego. But back to that part about fall semester starting, it can only mean one thing… we’re gearing up again for another great semester with a new intern! Digital Operative is pretty pumped to welcome David to the team! He’ll be working with the sales team, learning the in’s and out’s of business development and all that jazz. Anyway, since no one know’s David like David does, we’re going to let him tell you a little bit more about himself. Take it away, Dave!

Welcome Fall Intern!

Hey everyone! My name is David Ambrose and I am the new Business Development and Revenue intern here at DO. I grew up just outside of Sacramento and moved down after high school about 4 years ago. I currently am a senior at San Diego State University studying International Economics. When I’m not working here at DO or at school you can either find me hanging out with some friends at the beach or at my second job, driving for Uber. So if you ever get me as your driver, make sure to give me a five star!

  1. Where do you go to School? What is your Major: I am in my senior year at San Diego State University and I am studying International Economics.
  2. When do you plan on graduating: I plan on graduating in May 2017!
  3. How did you hear about Digital Operative: It may sound a little weird but I drive for Uber and this summer I picked up one of your old interns, Kalah Siegel, and she was telling me all about how awesome you guys were and what an amazing atmosphere it is while working here.
  4. What do you hope to learn from your internship: Jonathan said that in this internship, “I am going to learn about life.” So I am curious as to what he has planned for me.  I do hope that I can improve my sales communication skills and develop more confidence in dealing with rejections. I really want to take in all that this position has to offer.
  5. What do you hope to do after completing your internship and graduating from college: I have always been involved in sports and I have a lot of connections with some major sports corporations in Los Angeles. Knowing that I can somehow get my foot in the door, one of my long term goals has always been to become a sports agent. Jerry MaGuire and Ari Gold have been some of my favorite characters on TV so hopefully one day I will be like them.
  6. One week down, how are you feeling about your internship thus far: So far the experience has been amazing. It has been fun getting to feel everyone out and see how everyone works. The relaxed atmosphere really helps to loosen the first week jitters.
  7. Tell us something interesting about yourself: I’ve bungee jumped and skydived but I have never jumped off the high dive at the community pool.
  8. If you could have any job in the world, what would it be:I think being a monster truck driver would be pretty fun.  
  9. How do you take your coffee: I actually don’t drink coffee. Can’t stand the taste.
  10. Fun fact about yourself: One fun fact about myself, is that I am the same height as I was in sixth grade.
  11. What would you sing at Karaoke night: Believe by Cher
  12. Do you have a nickname, what is it: I actually don’t have a nickname but I am sure I’ll be open to any if you guys want to throw one at me.
  13. What was your favorite childhood injury: My favorite childhood injury was when I smashed my growth plate in my knee. I got to roll around school in a wheelchair and learned some pretty cool tricks in it.
  14. Name the movie title for the story of your life: Dazed and Confused
  15. Which store (online or brick and mortar) would you like to max out your credit card: I could probably max out my credit card at either Tilly’s or Express
  16. iPhone or Android: I’ve always been an Apple guy
  17. Favorite phone app: My favorite phone app is probably UberEats. It’s pretty sweet that we can summon some stranger online to come bring food to our house nowadays
  18. Something you say frequently: “Alright, alright, alright.” – Matthew McConaughey
  19. Favorite thing to do on a Saturday: On Saturdays you could either find me at the beach or just laying low watching TV
  20. Cats or Dogs: Oh dogs for sure!
  21. If you had an unlimited storage of one thing, what would it be: I would love to have an unlimited storage of acai bowls

If you’re interested in an internship with Digital Operative feel free to check out our website for more info. Catch ya later!

2 minutes with Jessika

Two Minutes With Jessika Sobanski

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What’s up Jess!

Jessika’s our Senior Producer over here at Digital Operative. She’s been at her craft for a sweet minute and we love having her around. You can usually find her moving from meeting to meeting with her trusty ball of fluff- Theodore, a pretty talented Pomeranian.

Jes, allow us to stereotype you for a second. You’re from the east coast, therefore you’ve got to have the quick wit thing down. Let’s see how you do with our RAPID FIRE QUESTIONS:

  • Website you visit the most: FullHouseFanClub.com
  • iPhone or Android: Android
  • Favorite phone app: Instagram
  • If you could only visit one website for the rest of your life, what site would that be? Please refer to answer number one. But seriously, one and only one? I would have to say YouTube, because it has it all… news, education, entertainment, lifestyle content, and the ability to connect with others. 
  • First thing you do when you get to the office: Let my dog out of his bag so he can go stalk the sales guy.
  • How do you take your coffee:  In a can… marked “Celsius.” 
  • Cats or Dogs: Dogs.
  • What would you sing at Karaoke night: There is but one song I can sing in key through and throughout. It is the Fastball song “The Way.” 
  • If you had an unlimited storage of one thing, what would it be: Dogs.
  • What was your favorite childhood injury: It was probably that time I got amnesia, though I forget what happened.
  • Name the movie title for the story of your life: The Girl Who Thought She was Funny
  • Can you play any instruments: Violin, and I’d like to learn the uke.
  • What’s your favorite snack from the snack cart: A pretzel, but the Auntie Annes or Wetzel’s kind of pretzel…preferably jalapeno.
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