Outdoor brands on Instagram

Tag Me and Don’t Forget The Hashtag

By | content marketing, social media | No Comments

“A picture says a thousand words” and that’s why Instagram is the best social platform for visual content. One picture can say a lot about your brand in just the few seconds that a follower is scrolling through their feed. Since Instagram began in 2010 it has grown to over 300 million active users. Did you know that’s more active users than Twitter?

Since we just attended Outdoor Retailer Winter Market – it got us thinking…what are some of our favorite outdoor brands on Instagram? We’ve done some research and have put together a list of our top 5.


Their Tagline on Instagram is “We make stuff that makes your life in the mountains just a little easier.” And by looking at all of their pictures, it shows exactly what they are about. Our favorite part about Mountainsmith’s instagram is that they use consumer generated content. They are generating great Instagram posts and engaging with consumers by showing they care about people who are embracing their brand.

Mountainsmith Instagram

Mission Bicycle

Mission Bicycle is a custom built bike shop in San Francisco. Their Instagram account speaks to who they are in every picture. They are post after post of different custom built bikes. They stay true to who they are while promoting a great business. So for all the bike enthusiasts they show one beautifully built bike after another. And we love the consistency.

Mission Bicycle Instagram


One of our favorite brands on Instagram. They are everything Outdoors. If we’ve ever seen an instagram account that inspires you to hit the outdoors, it’s this one. Westcomb combines the beauty of the outdoors with consumer engagement — Showing off their consumers who are personally devoted to their own #humanpoweredadventures.

Westcomb Instagram


Patagonia does an amazing job at using consumer generated content by filling their Instagram with images from their tumblr account as well as images that are tagged by patagonia slinging outdoor enthusiasts. Besides using consumer generated content – they do a great job at promoting other social channels through their Instagram, including Tumblr and their Youtube channel.

Patagonia Instagram


Evolv is “Passionate about climbing and the climbing lifestyle.” In every single Instagram post you can tell what this brand is and what they stand for. Every image relates to climbing, and Evolv as a company. They as well show consumer generated content, but they take it to the next level and show their support for consumers who have hit a roadblock or two. And showing a genuine support of these consumers is why they are one of our favorites.

Evolv Instagram

Take note from some of our favorite outdoor brands on Instagram — whether you are a brand looking to create a bigger Instagram presence or looking for inspiration for your next outdoor adventure. Be sure to follow these brands and take note of their genuine messages and user generated content.

Drop us a line and let us know how we can help you create an online presence unparalleled to any other, our marketing team is ready to make you stand out!

What are some of your favorite outdoor brands?


Wanted: Senior Web and Visual Designer

By | agency life, Digital Operative | No Comments

Calling all Senior Web/Visual Designer’s – We’re looking for someone who will thrive in a collaborative environment and bring even more passion to our award-winning team. Our ideal Senior Visual Designer will blend art & science of their craft to create memorable user experiences and beautiful pieces of art, no matter the platform or device — Someone who can deliver innovative and above-par designs, who isn’t afraid to push the boundaries.


  • Minimum 4+ years design experience preferably in an interactive agency, designing websites, branding campaigns, and/or products
  • Expert skills in Adobe Creative Suite and advanced command of standard design and layout applications (e.g. PhotoShop, Illustrator, InDesign) and HTML and style sheets
  • Ability to enhance current design processes and can develop tools and recommendations to improve current processes that can help to impact client deliverables
  • Strong understanding of user interface principles and usability practices
  • Strong understanding of current web standards and best practices
  • Excellent written and oral communication
  • Excellent interpersonal skills, a positive attitude, a sense of humor and the ability to thrive in a collaborative agency environment with multi-disciplinary teams.
  • Experience working one on one with clients, ability to communicate and present design concepts effectively
  • Self-motivated and ability to hit deadlines
  • Continuous thirst for creative experiences and knowledge that can be translated back to DO and keeps your ideas and perspective fresh

Responsibilities and skills required:

  • Knowledge HTML, CSS, Flash and/or Javascript
  • Experience with mobile and tablet user interfaces for iPhone and Android as well responsive web design
  • Ability to create and design mood boards, concept sketches, presentation decks or storyboards as needed
  • Expert at concepting with demonstrated competent knowledge of client’s business objectives, brand, consumer and competitive landscape to be able to articulate meaningful design ideas.
  • Understands the creative direction set forth for each project and develops work that supports that direction.
  • Ability to articulate creative concepts both internally and externally
  • Solid understanding of the digital landscape, especially ecommerce websites, immersive and personalized online experiences, online campaigns, social media and mobile.
  • Able to and contribute and maintain style guides/online design libraries to accompany final deliverables.
  • Researches and reviews suitable illustrations, photography or stock photos and sound.
  • Ability to work respectfully and collaboratively with other project team members, with a clear understanding of how a project team operates, their responsibilities throughout a project
  • Strong Digital Design Portfolio

Did we mention we are an award winning agency?

LCD MQ IC 7diamonds

If you’re still interested and meet the qualifications above, apply now and become part of the DO team!

Apply Now

Seth Lafon

Good Riddance – Now Get Out There And Get A Job, You College Grad!

By | digital marketing, Internships | No Comments

Unfortunately it’s that time of year again and we have to say “see you later”, to our digital marketing intern. In this post, we will recap Seth’s experience with DO. He started 12 weeks ago  and wrote about what he hoped to achieve in our series, 12 weeks – what it’s really like to intern for a digital agency. We asked Seth to answer a few questions about his experience and this is what he had to say:

For the past 12 weeks had the incredible opportunity of being the Digital Marketing Intern for Digital Operative. I got to work with Nikki and Alvaro who head the marketing team at here at DO. I was able to learn and contribute to the team on various projects throughout the duration of my internship.

1. How would you define Digital Marketing? and how was your role crucial to the success of the Agency?

I would define Digital Marketing as the reach and connection to an audience through digital platforms. My role was crucial in the sense that I researched and curated original content for clients to help reach their audience through authenticity.

2. Who were your mentors at DO and How did you like working with them?

Alvaro and Nikki were my mentors and I couldn’t have asked for anyone better. They were both helpful in giving me direction but at the same time gave me the freedom to put my own touch in the projects, which was really refreshing.

3. What did you learn from your internship?

I learned how to implement SEO in PPC campaigns. I also was exposed to Google Adwords and Google Analytics and why they are so important in the world of Digital Marketing.

4. You’re finished……How do you feel about completing your internship?

I enjoyed my internship at DO so much! I feel like I am definitely leaving more prepared than when I first came to Digital Operative!

5. Do you still want to go down the same career path after you graduate? Why/Why not?

I love advertising! It doesn’t matter if it’s with a small, medium or big agency, I just really love the work this industry does along with the culture that comes with it.

6. What was your favorite part about working with DO?

The people by far! I just want to give a big shutout to BJ, Alvaro, Nikki, Mandy, Barbie, Thiago, Brad, Even, Greco, Jessica, Casey, Steven, Eric, Shannon and the interns I worked with! And everyone else at DO! The people here are definitely the reason to this agency’s success and I am looking forward to seeing what this agency is capable of as it continues to grow.

7. Would you recommend the internship program to your classmates?

Absolutely! This is a great place to intern, the people are awesome and you will most certainly learn a thing or two.

8. What were a few of your favorite memories while interning for DO?

Some of my favorite memories were torturing the elf on the shelf. The conversations between the marketing team and Greco. But really, My favorite memory is a toss up between the holiday Christmas party and the epic nerf gun battles that happen at an undisclosed location aka the office. Thanks for the memories DO!

Good Luck Seth – We’re rooting for you in your new digital endeavors. 

Coffee Cargo

Digital Operative Announces New Partnership With Coffee Cargo A Premium KCup Subscription Service

By | Clients, Press Release | No Comments

Digital Operative Announces New Partnership With Coffee Cargo

Digital Operative Will Work With Coffee Cargo To Create A Subscription Box Service Unlike Any Other


Nikki Johnson
Agency Marketing Manager
Digital Operative

SAN DIEGO, CA (January 13, 2015) – Digital Operative, a full-service digital marketing agency is excited to announce their partnership with Coffee Cargo, which is the leading coffee subscription box, to help consumers discover new, delicious, premium coffees.

Digital Operative has been brought on board to help Coffee Cargo create, name and mold their brand, which includes: designing and building the Coffee Cargo website to function with the subscription model and also managing all performance media. Coffee Cargo chose to work with Digital Operative because of their experience and knowledge in various categories, along with their proven track record and success with branding and consumer behavior.

Digital Operative’s team always helps clients build a brand they can be proud of and is looking forward to doing the same in their new partnership with, Coffee Cargo. Working with a company and helping them achieve a vision is exactly what Digital Operative excels in. “Getting to work with a brand in its infancy is exciting and we will be there to ensure their digital go-to-market strategy is solid. Our digital marketing capabilities are rooted in understanding consumer behavior and aligning those with the right strategy and marketing mix” Says Digital Operative CEO, BJ Cook.

Digital Operative always takes the time to collaborate with clients to develop winning marketing strategies that will incorporate every aspect of a successful ecommerce store. To learn more about what Digital Operative has to offer visit http://www.digitaloperative.com/services/

About Coffee Cargo
Based in San Diego, Ca. Coffee Cargo is a k-cup subscription box delivered to your front door every month. As industry insiders, we have a passion for discovering new coffee blends. We work hard to bring you unique coffees from the best small to mid-sized roasters as well as favorite well known brands. Our coffees are the best of the best; we look not just for overall taste profile and quality, but where the coffee comes from and when and how it was roasted. We’re dedicated to bringing you a better cup of coffee through the best tasting K-Cups® and we’re striving to improve sustainability in single-serve industry as a whole through recyclable K-Cup® initiatives. For more information on coffee Cargo, please visit http://www.coffeecargo.com.

About Digital Operative
Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.


ecommerce tips

Improve Your E-commerce User Experience – 3 Tips to Make Your Site a Bigger Success

By | digital marketing, user experience | One Comment

Improving your e-commerce experience can seem like a huge undertaking. Instead of scrapping your site and starting over, consider the features and functionality you already have. What can you test and improve that will help meet or even exceed your business goals? If you’re coming up short, check out the list below and start brainstorming!

Consider Your Carousel

Carousels can be a great way to feature multiple pieces of content and images where users are likely to see them. Unfortunately, usability research tells us that most people scroll past carousels and miss the content entirely. One way to make your carousel more engaging is to provide descriptive labels that incentivize users to watch or click. Another is to ensure your content itself is engaging, useful and similar; many carousels feature a grab-bag of miscellaneous content that provides no value to your customers. If you don’t need a carousel, consider an alternate way to catch your consumer’s eye.


Image courtesy of uxmovement.com

Answer Questions and Provide Help

Customers want to know they are visiting a site they can trust with their personal information. Make it easy for customers to contact you and prominently display this information on your site. Since it’s unlikely that your customer base is identical, providing multiple types of contact information helps you connect with more customers. If you aren’t equipped to handle a ton of calls and emails, provide an easy-to-find and organized FAQ. The more expensive your products are, the more likely people will want to contact you with questions.

Image courtesy of nau.com

Image courtesy of nau.com

Boost Search

Make it easy for users to find the products they want to buy. Faceted search, which is becoming especially popular with e-commerce sites, is a technique that allows users to refine and set their own search parameters. This can have a number of benefits, including reducing the number of clicks that a user must complete to find a product and making your site categories more easily digestible. Unfortunately, this type of search is not a magic bullet; if your search box is difficult to find or your search results are disorganized and unclear, users may abandon the site. It’s important to test your search flow and ensure that customers understand each step so that searching leads to conversion, not confusion.

Image courtesy of warbyparker.com

Image courtesy of warbyparker.com

If you need any help with your eCommerce user experience, don’t hesitate to drop us a line.

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