Facebook for Business

Facebook At Work… We All Do It. What’s The Big Deal?

By | facebook, social media | No Comments

Let’s face it…We all find ourselves using social media at work. Whether it’s chatting on Facebook, scrolling through Instagram, or trying to catch up with the latest events on Twitter, we’re all guilty of it. But where do we (or our bosses) draw the line?

Rumors have surfaced about Facebook creating a more professional, work-centered product called Facebook at Work. But honestly, how does that really sound?

If you’re using Facebook as a marketing tactic to promote a product or service, it’s totally understandable. I mean, that’s exactly what marketers and advertisers are looking for. Companies need to know how their competitors are communicating their message through social media networks and it just so happens that Facebook is one of the top social media networks in use.

But haven’t we been instilled with the idea that “Facebook at work” is a big no-no and a huge waste of time? Yes, on occasion, it’s your go-to-solution during a really long day and, feeling sluggish after lunch, you log onto Facebook around 1 o’clock(ish) and time travel 4 hours ahead to 5 and you can finally go home.

At this point who knows where the line is drawn…

Where does that leave the networks that aren’t frowned upon at work, the ones that actually get used for legitimate work reasons, like Google Drive, LinkedIn or Slack? Is Facebook trying to become the Walmart of social media by being your one-stop-shop for your personal and professional social media needs? And if so, is this even what we want?

We are definitely a prime example of an indecisive species, who don’t understand what we want until it’s delivered to us on a silver platter. And even then, most of the time our attitude is “I’ll be the judge of that.” Now, I’m just playing devil’s advocate…but…

What if this could make things more simple? What if “Facebook at Work” is the answer to all of our prayers, the common ground between personal and professional social media use? Maybe Facebook becoming an aggregator social media site is that thing we didn’t even know we wanted.

Just imagine…

“Facebook at Work” actually making your job easier. That would be a dream come true, at least for the marketers and advertisers. Will it be a seamless way to tap into your desired audience? Could you have the resources to not only communicate your message but obtain accurate user data to do so? We will be able to expand our Business development efforts from LinkedIn on to Facebook… or will we? Will this take off the way Facebook hopes it to? Will this rival LinkedIn or will this be a failed attempt like Twitter Music or Facebook Sponsored Stories?

So many questions…

But, the most important question is, can Facebook give us the best of both worlds?

Let us know what you think, and per our usual CTA — If you need any help redefining your social marketing or building the best social strategy, don’t hesitate to drop us a line.


Digital Operative Careers

Do You Like Unlimited Vacation? Apply For Our Senior PHP/Magento Developer Role!

By | agency life, Digital Operative, magento | No Comments

Digital Operative is a fast-paced, energetic digital agency located in San Diego. We are hiring for a Senior PHP/Magento Developer, to add on to our very strong technical team for the growth of our organization. We are looking for someone who is passionate and excited about the latest and greatest technologies. You’ll be learning our existing methodologies and applying your own to ensure that DO is producing best-in-class technologies on all of its products. You will get your hands dirty working on web, mobile, and ecommerce. We offer a very friendly and encouraging atmosphere for you to ideate and develop your skills. You will be working with very qualified and experienced pool of people to drive products. Candidate is required to have strong interpersonal skills with ability to work and deliver.

DO is one of the fastest growing businesses in San Diego. We pride ourselves on our collaborative environment that values fun as much as the bottom line. This is your chance to be part of an exciting and passionate team of Doers.

Apply Now

  •  Comfortable trouble shooting critical production issues
  •  Ability to produce clean, well-documented, efficient, and standards-compliant code with an eye towards performance optimization
  • Define, design, develop, integrate, test, deploy, maintain, troubleshoot, and enhance applications and tools written in PHP, C#, JavaScript, HTML, CSS, Drupal and other languages as necessary
  • Write secure code and exercise good judgment in handling sensitive data
  • Embrace emerging standards while promoting best practices
  • Maintaining a high awareness of industry issues and trends, particularly in regard to accessibility, usability, and emerging technologies; keep team members informed as appropriate, with a view to incorporating these in future projects
  • Writing technical software requirements as needed
  • Implementing and maintain implementation of Magento best practices
  • Evaluate developer code quality and provide input for performance evaluations
  • Mentoring Junior Developers as needed
  • Understanding client short and long term goals and recommending a solution
  • Setting up, configuring and optimizing enterprise level ecommerce software and servers
  • Developing custom modules for integration into ERP, accounting, fulfillment and marketing systems
  • Integrating user interface designs, flows and processes
  • Paying attention to software development process practiced by the team and help improve it so we deliver products on time with quality
  • Foster a culture of continuous improvement by learning, applying and educating team on software best practices.
Required Skills

* 5-7 years of experience building scalable robust web or ecommerce applications

  • LAMP
  • PHP/PHP5
  • Experience Setting up and configuring: MySQL, Apache, APC and Memcached
  • CSS/CSS3 and J-Query
  • XML
  • AJAX
  • Javascript
  • Zend Framework
  • Linux
Desired Skills
  • Magento Developer Certification
  • In-depth knowledge of PCI compliance and other e-commerce industry topics
  • Knowledge of optimization, caching, and scaling techniques
  • Multi-website, store view deployment
If you’re qualified for this role, let us tell you why you would want to work for Digital Operative:
  • Collaborative work environment
  • Modern office space
  • Team lunches
  • Free snacks and drinks (coffee and energy drinks!)
  • Plethora of whiteboards
  • Foosball
  • Internal project time
  • Flex-time
  • Progressive vacation policy
  • Pet friendly
  • Paid holidays
  • Company events
  • Health and dental benefits.
Maya Krupa

Meet Our Gamma Phi Beta Project Manager Intern

By | Internships, Project Management | No Comments

It’s that time again where we tap into our series, “12 weeks – what it’s really like to intern for a digital agency”  and welcome our Fall class of digital interns. Over the course of the next 12 weeks we will focus on bringing you a fresh perspective from our Strategy, Marketing and Design interns on what it’s really like to intern at a digital agency. To start we will focus on DO’s Project Management Intern, Maya Krupa.

Hey all! My name is Maya Krupa and I am originally from the Eastern Bay Area, specifically a town called Walnut Creek. When I am not loving my time spent in the DO office as the project management intern, I have plenty of extra curricular activities to keep me busy. I hold the position of Philanthropy Delegate for my sorority, being an event manager for SD Greek Life at a second internship, being CFO of the International Business Society, and many more.

All work aside, I am a huge advocate for the work-hard play hard-balance. On the weekends I spend quality time with the people I love, enjoying all San Diego has to offer. Another huge passion of mine is all things travel and international relations. After having the privilege of interning abroad in Barcelona this past summer I know international work and travel is also something in my definite future.

1. Where do you go to School? What is your Major? When do you plan on graduating?

I am currently a senior attending San Diego State University majoring in International Business (Spanish and Western Europe emphasis) graduating in May 2015.

2. How did you hear about Digital Operative?

I heard about Digital Operative through a girl in my sorority who had been a previous intern at this great establishment.

3. What do you hope to learn from your internship?

I am hoping to learn about the internal workings of digital marketing, and the most current and valuable methods, systems, and means of operations companies must utilize to stay ahead of the ever changing market.

4. 1 week down – 11 to go……How do you feel after your first week of interning?

The first week of my internship has already been very rewarding and informative. I have been trying to act like a sponge and absorb all the hard-working intelligence and expertise all the people in this office have, and I can’t wait to see how future projects will unfold! My primary mentor is Robert, who you can tell is the kind of person who brings a task back into focus for the client and gets the results in, which is what all clients really expect at the end of the day. I have also worked frequently with Jessika and Thiago, and I have been picking up on everyone’s working style and strengths, which is something I am very lucky to experience.

5. What do you hope to do after completing your internship and graduating from college?

I hope to work in the realm of international business and see the true impact my strengths can have on other businesses and the world. With all the connectivity and upcoming trends of society, I think it is impossible to not want to leave a legacy of bettering the world through service to others, and that is exactly what I intend to do.

6. Tell us something interesting about yourself?

Something interesting about myself is that I love to cook and make pretty much anything from homemade Filipino to Mexican food that rivals some restaurants in San Diego. I think food, music and travel is the perfect way to find commonalities and comfort between people…and who doesn’t want that?!


Holiday Branding

Just Because The Holidays Are Here – Doesn’t Mean Your Brand Can Take A Vacation

By | holidays, strategy and planning | No Comments

Creative, fun, and engaging campaign ideas often flow at this time of year as we marketers brainstorm how to capture the most sales and drive brand awareness during the holiday season. Your customers meanwhile have developed a relationship with your brand, and they have an expectation about your brand personality. Do these seasonal creative ideas coincide or collide with this established personality, messaging, visual style, and tone of voice?

Let’s first have a quick overview of how branding originated, how it has changed and where it stands today.

In marketing terms, “branding” came about simply to differentiate one product from another. With naming and visual identity, brands could attract consumers and, hopefully, keep them loyally purchasing their product. As the years passed from those early days of marketing, branding came to mean SO MUCH more; brands soon represented everything consumers thought and felt about products and/or services. People started to have relationships in their minds with brands, and it then became a marketer’s job to maintain clarity and consistency of branding in order to maintain and nourish those relationships.

In today’s digital world, the relationship people have with brands goes much deeper than ever before. Consumers come into contact with brands via a huge variety of touchpoints, from physical stores, television, mobile devices, tablets, desktop computers. They maintain “conversations” and “relationships” via a huge variety of marketing channels and social media.

So, what does all this have to do with the holiday season? Well, you do not have a different brand in the holiday season than you do during the rest of the year. Your customers should still have a the same relationship with your brand in June as they do in December. As your creative juices flow, make sure you’re doing so with those parameters at the front of your mind.

Make sure the tone and voice with which your brand normally speaks is the same voice used during your holiday promotions. If you have a just-the-facts, super-serious brand, but during the holidays your start using an overly-casual, borderline-flippant tone of voice, your customers will experience at minimum confusion and at most alienation.

Similarly, your visual brand can very well accompanied by some seasonally appropriate merriment, but make sure you don’t stray from your core identity or you might be hindering brand affinity. Changing visual style is certain to raise an eyebrow and build doubt in the mind of your customers.

One perfect example of a runaway holiday promotion comes to us from Target. Since 2010, Target has built its holiday campaign around a maniacal, price-obsessed housewife who trains early to fight the crowds on Black Friday and throughout the holiday season. While getting a good deal has always been important to the Target brand, it certainly has not been central to the brand in the same way or to the same degree that this campaign conveyed. In fact, Target is making a concerted effort this year to distance itself from this style of holiday campaign. Jones, Target’s CMO recently stated:

“In the last few years, we drifted too far away from some of those elements that make Target, Target.”

While the words and visuals you’re using in a campaign or promotion can and should be seasonally appropriate, the tone and style should be remain in-line with your brand. For more on branding or holiday strategy & planning, reach out to our strategy team.

Holiday-PPC and SEO Checklist

Ready, Set, Go – PPC & Email Holiday Checklist

By | email marketing, holidays, PPC | No Comments

Have you thought about all the appropriate messaging needed to make sure your holiday promotions and sales go off without a hitch? We recently put together a list of the 5 things you must DO to ensure a successful holiday season and now we have created a messaging checklist to go along with it.

Below are two checklists for some of our “Must-DO” messaging for PPC and Email to help aid in your Holiday success:



If you have any questions or want more guidance with your PPC and/or email marketing messaging please don’t hesitate to drop us a line.


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