Why Good Visuals Are Vital

Why Good Visuals are Vital

By | content marketing | No Comments

Images and content go together like ice cream and cake. They should be the visual makeup of our copy and it should compliment the written word not overpower it. We all come with something called a visual cortex, it’s this little guy in the back of our brain and he sure packs a punch, processing visual information faster that the rest of the brain can process words. So why exactly are good visuals vital? That’s a great question, we’re unmasking a few things you may or may not have thought about. Read on to find out.

Images Boost Retention

Sometimes when we read copy in bulk with no visual break up the messaging can become misconstrued and let’s be honest here, it’s boring. This isn’t your afternoon Mass Marketing class, this is real life and Mark the marketer isn’t going to finish reading that stellar post you took hours researching and crafting if it reads like a term paper. Images can not only help prevent this, but will also boost the retention level. The memory isn’t only logged with words, but also with images, so use em’!

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Pictures Need to Have a Point

Nothing is worse than clicking through to a post you assumed addressed one topic because of the image, only to find out there is no correlation at all. Make sure your visuals make sense, don’t just throw something up there because it looks cool or is funny. The point of images are to make your story more relatable. Yes, we all love absurdity, but in small doses, please. A good image paired with copy will give your readers small breaks between text, but a great image will go a step further and help tell your story. This again aids in vetting our claim that pictures should have a point.

Infographics

We all remember show and tell growing up, infographics are like grown up version of show and tell. They keep the reader engaged and you as a marketer have the ability to lead their eye around the graphic, allowing your readers to absorb the information in the exact order you intended. This is also just a brilliant way to incorporate copy with a good visual.

Good visuals come as infographics

 

Mobile

Today we consume so much content through our smartphones, images play a big role in keeping readers engaged. Think about it, we’re use to scrolling for long periods of time… cough… FB, Twitter, Instagram, Pinterest… cough… but the best images, are ones that can get us to stop scrolling, pause and take a moment to digest what this image is actually linked to. So make sure you’re choosing wisely.


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It’s really no news to us that we’re living in a digital world, we’ve known this for quite some time. Moving forward, marketers are going to have to constantly think outside of the illuminated screen. Follow along as Digital Operative continues to think beyond the digital box and build better relationships with companies and their consumers. Contact us for more information on our services today!  

Digital Operative Marketing Intern

Meet Digital Operative’s New Intern: Erik Sena

By | Internships | No Comments

Meet Erik Sena!

DO is really excited to welcome our newest addition to the intern ranks, Erik Sena, he’ll be gracing the marketing team with his presence for the next 10 weeks. So without further ado, let’s see what Erik’s about!

What’s up, everyone! My name is Erik Sena, and I’m the new social media/content intern here at Digital Operative. I was born in Long Beach, grew up in LA for about the first five years of my life then relocated to sunny San Diego. When I’m not busy trying to usurp DJ Khaled from his social media throne, you could probably find me at home watching every film in the Criterion Collection, cutting up vinyl records on my trusty Stanton turntables or dropping verses over 90s rap instrumentals. So at this point, you’re probably wondering, “You must love Hip Hop, huh?” And yes, that’s correct. But do I foresee inking a record deal sometime in the near future? Probably not.

  • Where did you go to School? I’m currently in my last semester at San Diego State University (go Aztecs!) as an advertising major. I’m looking forward to graduation and am super excited for what’s to come.
  • How did you hear about Digital Operative? Back in the day—when I was still a bright-eyed and bushy-tailed freshman—I researched pretty much every marketing shop I could find within San Diego. Digital Operative was one of the agencies that stood out to me because of its awesome culture and impressive range of clients. I never had the opportunity to apply because I wasn’t eligible for school credit, but now I am and couldn’t be more stoked!
  • What do you hope to learn from your internship? Anything and everything: the ins-and-outs of agency life, what makes for great content, SEO best practices—literally any nugget of information I can get my hands on! I just want to be a receptacle of knowledge and keep my mind open to the wise advice that every team member has to offer. 12 weeks is a short time, but I definitely plan to make the most of it.
  • 1 week down – 11 to go……How do you feel after your first week of interning? I feel amazing. It’s been a while since I interned for an agency, so it’s great to finally get back into the swing of things. I forgot just how much I missed agency life until now. So far, it’s been pretty rad. I have yet to encounter one dull day here at the office. If a pack of dogs isn’t running through legs and under tables, someone is riding a scooter around nonchalantly. With that dynamicism comes a fast-paced environment, but I’m ready for things to pick up!
  • What do you hope to do after completing your internship? After completing my brief stint here at DO, I hope to (and plan on) continuing the cycle of growth and development. Career-wise, I’d love to be a copywriter or content marketer at an agency and work my way up the ladder to become a creative director. Ideally, my ultimate goal is to start an agency of my own, so hopefully this isn’t the last you’ll hear of me! And, if things pan out, maybe—just maybe—I can finally get that sweet record deal I’ve always dreamt of.
  • Tell us something interesting about yourself? I don’t know how to ride a bike. But at the same time, I’ve never broken a bone in my body, so there’s probably some correlation there. Personally, I think I’ll just stick to driving cars and riding skateboards.

Digital Operative is stoked to have Erik on board! If anyone is interested in any of our internships please check out our careers page for additional information.

New-Intern-eric

Meet the Newest DO Intern: Eric Herzog

By | agency life | No Comments

Meet Eric Herzog!

DO is really excited to welcome back our fall intern, Eric Herzog, this time to the marketing team. Eric worked with our Senior Strategist, Steven Shyne during his fall semester as our Strategy Intern.  So without further ado, let’s get to know Eric!

What’s up new team members!  My name is Eric Herzog and I am the new marketing intern.  I am originally from northern California, Lake Tahoe, if anyone knows where that is.  I lived there my whole life until I moved to San Diego to attend SDSU.  I just graduated in May, so it’s kind of weird getting used to post-grad life.  My favorite things so far are the lack of homework and the lack of countless hours spent in the library.

I really enjoy surfing, skating, and pretty much any other board sport, or outdoor activity for that matter.  Don’t get me wrong though, I can easily spend the day inside playing Grand Theft Auto or Call of Duty, or getting heavily involved in an HBO or Netflix series.  Soooo, if anyone has any great recommendations on new series I should check out. let me know!

I look forward to working with everyone over the next few months!

  • Where did you go to School? What was your Major? SDSU, graduated May 2015, International Business major with an emphasis in Marketing, Spanish and Latin America
  • How did you hear about Digital Operative? I was researching digital marketing companies and DO really stuck out to me, so I applied to the internship.
  • What do you hope to learn from your internship? There are many things I hope to learn from my marketing internship.  Primarily, I am really interested in branding, for instance brand creation and re-branding.  Following up with branding, I am really curious to see how market research and strategy are used to develop marketing tactics through different marketing channels.  The part I am most excited for though is the unknown.  Digital marketing is such a volatile industry, so there is always something new to learn!
  • 1 week down – 11 to go……How do you feel after your first week of interning? One week down, I feel great!  Everybody who works here has knowledge and expertise in one field or another, so I am really excited to tap into this wealth of information.
  • What do you hope to do after completing your internship? After completing my internship I hope to get a job in the digital marketing world.  This internship is the first step to starting a career in a very exciting industry, but first, a surf trip to Central America would be the perfect vacation before pursuing such a career.
  • Tell us something interesting about yourself? I am fully bilingual.  I was in an immersion program starting in kindergarten, so technically, I learned Spanish before I learned English.  

Digital Operative is stoked to have Eric back! If anyone is interested in any of our internships please check out our careers page for additional information.

Crushing This Holiday Season

5 Tips For Crushing This Holiday Season

By | digital campaigns, digital commerce, digital marketing, ecommerce, PPC | No Comments

Twas the month before December, when all through DO, ALL the employees were working, preparing for Snow (Just kidding, San Diego doesn’t get snow).

With the holiday season around the corner, things will be changing. For better or worse, the holiday season defines the year’s performance for most advertisers. Black Friday seems to start earlier every year so we thought we would share 5 tricks to make sure your digital campaigns are ready for action, without having to swap the turkey for a mouse.

Establish Goals

Define what the goal for each channel will be during the holiday season. Whether you’re looking to drive incremental revenue with similar ROAS, or operate more efficiently with an optimal CPA and similar traffic, having established goals is the foundation for success this holiday season.

Planning, Planning, Planning…Did I mention planning?

If you haven’t thought of ways to capture the incremental holiday traffic, then we suggest a brainstorm with account managers ASAP to lock down a plan. Although there’s going to be unexpected hurdles, having all digital initiatives accounted for on one single calendar can help guide strategy for additional keywords, copy, and campaigns.

Decide On Activation Channel Strategy

Let’s say you were looking to increase revenue while keeping efficiency (We’ll use sneakers as a product example). You could set up an RLSA shopping campaign (paid search) for higher ROAS, highlight the top selling sneakers in the weekly newsletter/blog, and utilize Facebook lookalike audiences to go after new users looking for sneakers. Regardless of the product/service being offered, knowing how each channel will be utilized is imperative to being prepared to adapt to ever-changing circumstances.

Utilize Automation

All digital marketers who value a work/life balance are pros when it comes to automation. Utilize rules to set ads live on certain days. In paid search, use custom labels and rules to have your Black Friday ad turn on at midnight without having to fight off the tryptophan (Just make sure to test the ad and have the ad approved by Google/Bing before pausing in preparation for the big day). There are similar options in the Facebook Power Editor and Ads Manager to make your life just a tad easier.

Don’t Make Decisions Based On Small Data

It’s tough not to look at Black Friday/Cyber Monday performance and make generalizations for the holiday season as a whole. If Black Friday/Cyber Monday didn’t perform as well as you’d like, it’s easy to shift budget around and cut back on spend for the remainder of the holiday season. Although BF/CM are big shopping days, there’s still time to hit your goals with many key shopping days falling between Cyber Monday and New Years. Don’t panic, everything will be alright.

So sit back, relax, and capture the incremental traffic this holiday season (After steps #1-4 are completed)!

Cheers!

 

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