Mobilegeddon (1)

#MOBILEgeddon Begins Today and You Need Tips

By | agency life, design, google | No Comments

I picked the best day to start writing again.

As you all are preparing for Google’s mobile friendly algorithm update … you’re too late. It just started today. If your website is not mobile friendly, you’ve either scrambled over the past 2 months to be ready or you missed your launch date and now your boss is reading about the release across all mainstream media outlets like the following:

  • USAToday – ‘Mobilegeddon’ could be bad news for 40% of top websites – link
  • USAToday – 5 things to know about ‘Mobilegeddon’ – link
  • CNN Money – Google’s ‘Mobilegeddon’ – 5 Fast Facts – link
  • WSJ – Google’s `Mobilegeddon’ Could Affect Major Companies – link
  • SearchEngineLand – Mobilegeddon Is Today: Here’s How It’s Going With Rollout Of Google’s Mobile Friendly Update – link
  • Google (OFFICIAL) – Rolling out the mobile-friendly update – link

Assuming you clicked above and read all the news about Google’s mobile-friendly search algorithm update, here are some quick “What You Need to Knows” to share with your boss so you can get back on the path to greatness.

    1. It’s not a penalty, it’s all about prioritization – Google says, “We’re boosting the ranking of mobile-friendly pages on mobile search results.” That means your competitors’ mobile-friendly websites will get a lift in organic search results over yours.
    2. It’s a global application – Google states, “Affects search results in all languages globally.” That means those often neglected distributor websites or localized microsites you setup to show a “perceived international presence” need some attention now.
    3. It’s page-based so react iteratively if you have to – Google states, “Applies to individual pages, not entire websites.” That could mean rolling out a responsive or mobile-friendly homepage since most of your traffic may end up there. You still have time as Google says it will take a few weeks to roll out.
    4. Test out your website’s mobile-friendliness free – Google offers its own tool to help you here
    5. Get Responsive Web Design (RWD) Tips – Google offers a whole resource on where to start for converting that old website to the new and modern responsive web design methodology

Hopefully these three points help with your internal cause to go mobile-friendly, but again you had two months to prepare for this. This Google search algorithm update is more than just SEO, it touches your entire team across user experience, design and development. If you’re a retailer this change not only will affect your website traffic, but also your ecommerce revenue. Good luck and let’s raise our glasses to #MOBILEgeddon

Optimizely, Opticon Press Release

Digital Operative Signs On As Sponsor At Opticon

By | Press Release | No Comments

Digital Operative Announces Sponsorship For Second Year at Optimizely’s Annual Opticon Conference

Director, Strategy and Planning, Eric Hanser To Present “Consumer Listening” During Round Table Discussion

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO, CA (March 31, 2015) – Digital Operative, a full-service digital marketing agency, signed for a second year to sponsor Optimizely’s Opticon, an event for experience optimization and testing. The event will take place June 17-18, 2015 at Pier 27 in San Francisco, California.

Opticon is the premier event for members of the experience optimization and testing community. Opticon’s annual conference is where marketers, product marketers, and developers come together to learn, showcase, and share best practices in experience optimization.

This year Digital Operative will sponsor a roundtable discussion on Consumer Listening: Tools and Tactics to letting customers guide your testing choices. Digital Operative’s Director, Strategy and Planning, Eric Hanser will lead the discussion. Last Year Eric was nominated by Optimizely as testing hero of the year and has since gone to speak at Outdoor Retailer Summer Market, the largest outdoor show in North America, on the Culture of Optimization.

“Optimization and testing is the only unbiased way to take the guess work out of UX and visual design decisions on your site.” Says, Hanser “But, deciding which elements get tested in the first place can often still be a matter of personal choice. The goal is to find a way to listen to your customer’s needs, wants and barriers and to let them guide in the development of your testing plan.”

No matter the challenge brought to Digital Operative, ultimately they are aware that it comes down to the willingness to listen to the consumer. Digital Operative knows that the consumers can be an integral part to guiding clients testing plans.To learn more about Digital Operaive’s cutlture of testing visit http://www.digitaloperative.com/services/conversion-optimization/.

About Optimizely

Optimizely is the world’s leading web optimization platform, providing A/B testing, multivariate testing, and website personalization for individuals and organizations with and without technical expertise. The platform’s ease of use empowers organizations to conceive of and run experiments that help them make better data-driven decisions. With targeting and segmentation using powerful real-time data, Optimizely meets the diverse needs of any business looking to deliver unique web experiences to their visitors.

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

AppleWatch (4)

Apple Watch Review: Good for Marketers?

By | digital commerce, digital marketing, ecommerce, mobile marketing | No Comments

This year on April 24 Apple Watches will take over wrists and ecommerce markets worldwide. Described as the most personal device yet, the watch has features that focus and connect specifically to you. This opens the door for a wide range of new experiences and connectedness. But what does this mean for marketers and businesses? It means the game just got a lot more personal.

Description

These modernized watches allow you to send friends sketches, your heartbeat, and a tap, the watch learns and displays your daily activity, suggests fitness goals, presents you the time, and allows you to personalize your watch through their collection of unique designs. With all of these cool features available, the only downside is that users need an iPhone to use the watch to its full capability.

Great Potential

With Apple Pay, the Watch is changing the way we are thinking about shopping. It’s already available to use with an iPhone, but Apple Pay on the Watch is made for even easier convenience and accessibility to your credit card. When purchasing an item all you have to do is double-click the side button, place the Watch’s screen in front of the scanner, and voila! You will feel a light tap to confirm the payment was sent.

Image via apple.com

Image via apple.com

There is also a lot of speculation about the future possibilities of the Watch. Since you can let your Apple products know where your location is, people are expecting location based marketing to be the next big thing. So if you are walking downtown past a pizza place, you would feel a tap on your wrist of a coupon you could use at this specific restaurant. This is incredible for businesses because phones are usually in your pocket or in the depths of your purse but the watch is always in sight, making the users experience that much more personal.

The Apple Watch adds so much potential to ecommerce since it’s wearable technology, this provides easier access for users and the internet is literally on their wrist. The Watch is always in sight so notifications on promotions or any marketing offers will instantly reach the consumer.

Challenges

With any new products marketers need to adapt their strategy and content to the device. The Watch has a small screen and isn’t used the same way an iPhone or iPad would be used, meaning marketers will have to develop a new plan for the notification’s timing and tone, as well as sizing for their apps or online sites. Marketers and businesses will have to take into consideration that the Watch is constantly being worn; they don’t want to overload the user or make them more dependent on technology, so whether that is lessening the amount of notifications or reducing content, they will need to develop a new perspective for their marketing plans.

Being present on multiple platforms is difficult, but with the potential for businesses on the Apple Watch, it’s definitely worth the extra work. If you’re interested in growing your business’s ecommerce, contact us or check out our marketing team’s services.

aradaphotography / Shutterstock.com

Google SEO Goes “Mobile Friendly”

By | search engine optimization | No Comments

In the land of SEO, Google is king — actually Google is the whole royal family combined. It’s no secret that accessing the worldwide web from mobile devices rather than computers is the future. Because of this inevitable transition, big brother Google has stepped in and decided there’s no time like the present to enforce mobile-friendly sites as the industry standard.

On April 21, Google will be taking mobile-friendly features into account for mobile search results. The update will “significantly impact” rankings by improving SEO positioning for mobile-friendly sites and demoting sites that haven’t embraced a mobile platform yet. The goal is to create a better mobile user experience.

The algorithm adoption won’t affect desktop or laptop search results, but it will influence worldwide mobile SEO — not just mobile search results in the states. Additionally, the algorithm is applied page-by-page on a real-time basis.

Sidebar for a little digital marketing vocab 101:

Page-by-page — each page’s mobile friendliness is judged separately, meaning unfriendly pages won’t necessarily bring the entire site down a notch.

Real-time — mobile ranking benefits will be immediately effective worldwide. As soon as a site becomes newly mobile friendly — the Google algorithm is on it, improving mobile SEO for the site.

We appreciate Google’s forward thinking outlook on the future of mobile interaction. Google’s stated goal to improve searcher experience seems commendable — it is frustrating to land on a mobile unfriendly site from your phone and get a page so tiny that you bounce immediately.

However, it’s not necessarily good news for start-ups and small businesses participating in e-commerce. It can be a huge hit to checkbook to make sites mobile friendly, but potentially worth the investment in the long run. The cost of losing traffic and revenue might be more detrimental than postponing the switch.

If you are ready to embrace mobile compatibility, give us a call. We’d be happy to talk about getting you squared away for the mobile-friendly future.

Press Release ONCC

Digital Operative Partners with Outdoor Nation For ProBono Project

By | Press Release | No Comments

Outdoor Nation Signs Back On With Digital Operative to Launch The Outdoor Nation Campus Challenge For A Second Year 

Presented by The North Face, And Using The Digital Operative ContestCore Platform, The Outdoor Nation Is Looking For 50 Schools To Go Head To Head This Fall

 

FOR IMMEDIATE RELEASE
Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO, CA (March 31, 2015) – Digital Operative, a full-service digital marketing agency, signed for a second year to work with the Outdoor Nation as their Pro-bono project — to engage college students and Universities in the outdoors through the Outdoor Nation Campus Challenge (ONCC). The six-week, head-to-head competition will take place in September and determine the National Outdoor Champion. The North Face will be a title sponsor for a second year, continuing its support of Outdoor Nation, which is an initiative of the Outdoor Foundation.

In 2014, the Outdoor Nation Campus Challenge had a social reach of over 2.5 million people including, students, faculty members, alumni and community members during ONCC. “We’re thrilled to kick off the Outdoor Nation Campus Challenge for a second year,” said Chris Fanning, executive director of the Outdoor Foundation, the organization that founded the Outdoor Nation initiative. “This year, we are engaging more college campuses, activating more young people and ultimately getting more Americans into the great outdoors.” The 2015 Campus Challenge is looking to engage 50 colleges and activate 75,000 young people in outdoor recreation. Register for the Challenge from now through May 1, 2015.

Digital Operative continues to relentlessly pursue a successful strategy in which technology is used not only as a common medium for information sharing, but as further encouragement for others to pursue an active, outdoor lifestyle.“Technology is not a hindrance to the outdoor community, but rather a catalyst” says B.J. Cook, CEO of Digital Operative. “As digital continues to grow and become a more integrated part of life; We want to be the architects behind connecting more people outside and making a change in the community.” Digital Operative has designed and developed the Outdoor Nation Campus Challenge using their ContestCore platform.

No matter the direction that is taken by Outdoor Nation, ultimately they are aware that it comes down to the willingness to seek their audience wherever they may be, outdoors or on social networks. For more inforamation on the Outdoor Nation Campus Challenge, http://www.oncampuschallenge.org/.

About the Outdoor Foundation & Outdoor Nation

The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action-oriented outreach and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: OutdoorFoundation.org and OutdoorNation.org

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

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