Facebook Atlas

A Marketers Ultimate Treasure – Atlas

By | facebook, social commerce, social media | No Comments

Calling all advertisers and marketers! Facebook recently relaunched Atlas, its new and improved ad network that lets you place ads across the web AND mobile devices, directly targeting consumers needs and interests.

Facebook purchased Atlas from Microsoft in 2013 for $100 million and totally reformed the matrix.

So Why The Reformation And Relaunch?

Well, Mark Zuckerberg and the Facebook team first took a great liking to what Atlas provided, being an extensive tracking platform, and perfected it. Atlas can now track people with cross-device reporting capabilities.

How Does Atlas Work?

When you’re logged into your Facebook account, Atlas has the ability to utilize user data to place ads on Facebook, and all other networks you’re running, whether it be on the web or on your smartphone.

And wait, there’s more, “With built-in targeting and measurement capabilities, Atlas can also connect online campaigns with offline sales to help marketers assess the effectiveness of their ads”, noted Erik Johnson head of the new Facebook service.

A Marketers Perspective

You can say that Atlas is a dream come true, just ask anyone in the advertising or marketing department! Advertisers and marketers now have a useful tool that can perfect audience-targeting, a viable alternative to to Google’s AdWords. Tracking consumer data across many devices and browsers by tracing cookies on mobile, has proven quite the challenge; Atlas serves as the problem solution since it uses “people-based marketing”.

Should Consumers Be Concerned?

When users or consumers hear that some instrument is using data collected from them, people tend to get a little anxious. But rest assured, Atlas is “done anonymously and on an aggregated audience basis” said Greg Sterling, vice president of strategy and insights for the Local Search Association.

Our marketing team here at DO knows a lot about Social Media Marketing. If you have any questions or need help with anything digital, don’t hesitate to drop us a line!


rendezvous - Asheville, NC

Rendezvous 2014

By | Conference, digital campaigns, nonprofit | No Comments

It’s all still a bit of a blur. My brain hurts, my quads are worse and I’m having reoccurring dreams about losing a game of tug-of-war to The Boy Scouts. Let me explain. We had an opportunity to attend the Outdoor Industry Association’s Rendezvous conference tucked away in the dense Appalachian forest just outside of Asheville, NC. For those of you that are unfamiliar with the area, Asheville in October is rightfully considered the most beautiful place on earth, and the Omni Grove Park Inn where we stayed is in my opinion the coolest resort east of the Mississippi. For any millennial reading this blog, imagine a Harry Potter Castle, but with a spa, golf course and unparalleled views of the smoky mountains. You might think that a conference for outdoorsy types would require us to “rough it”, or go “glamping”, but I can assure you that this was nowhere near survival in the wilderness.

The setting allowed plenty of room for two things:

  1.  Getting Inspired
  2.  Meeting Great People.

It’s as simple as that. The OIA picked this magical place, brought together aprox. 400 outdoor professionals and coordinated a series of educational events, activities and seminars that could fill 3 pocket pads from cover to cover with new ideas and action items.

The attendees from Digital Operative, which included myself and BJ Cook (our CEO), decided that the best way to kick-off a long week of brain teasing seminars and intense networking events was to help grow outdoor participation. AKA, we went mountain biking. Our friends at Slyvan Sports sponsored all the outdoor activities for the week, and bombing down single track in the Pisgah National Forest with guides from Bike Farm seemed like the logical choice. By the way, if you want to be a car camping hero, check out the trailers at Slyvan Sport!

After 1,500 feet of climbing, and 15 miles of some of the best, root choked, flowing single track of my life, we were ready to learn and immerse ourselves at the conference. But first we had to give back to the local community.

Timberland sponsored a local river cleanup for the 16th year in a row. A couple hundred outdoor employees dawning garden gloves and trash bags, hit the coastline or hopped in an inflatable raft to clean a few miles of the French Broad River. BJ and I chose to clean with the team of rafts and helped pull out hundreds of pounds of garbage, including some big ticket items like a tractor tire, a wicker dining set, and a container of rotten chicken livers.


I had the proud distinction of being that day’s only “swimmer”, which is short for me plunging backwards over the rails of the raft into icy cold water, and trying to keep a smile on my face for the next hour while my body experienced first stage hypothermia.

The next few days were filled with incredible speakers, educational seminars and more opportunities to network with the variety of brands and employees in attendance. From unique start-up companies like Parks Project to keystone industry brands like The North Face, from Marketing Mgrs to CEO’s, every conversation was filled with enthusiasm, best practices and staying relevant to the ever changing consumer.

At the event, Digital Operative partnered with the Outdoor Foundation to promote a contest built on our Contest Core platform (read more about the platform here), challenging the outdoor industry to Get You(th) Outdoors. When you’re inside the outdoor industry, it’s easy to forget that it took someone, be it a camp counselor, family member or friend, to introduce you to the outdoors. This initiative that launched at Rendezvous will help outdoor industry employees upload and share their inspirational stories, photos, ideas and suggestions for getting more kids outside. Of course there will be great prizes, and 3 $500 grants to local youth based non-profits, as an extra incentive to participate. Being a part of such a great initiative has been a privilege and one that the team members at Digital Operative are proud to support with their time and expertise.

Inspiration Board

Rendezvous culminated in a team building Scottish games festival, where I found myself on the wrong side of an all out tug-of-war battle. OIA employees in kilts, a bag piper, caber tossing fun noodles and of course a bluegrass band and great food made this the highlight of the show. By the time the week was over I felt like I had made real connections with real people. Sometimes (dare I say it coming from a digital agency), e-mail or LinkedIn cannot replace quality face-to-face time.

My brain is still overflowing with new insights into the outdoor industry, conversations with brands facing the real and sometimes scary leap into omni-channel retailing, and ideas for making Digital Operative a better partner in the outdoors. Next year’s Rendezvous in Seattle is already on the calendar, and this time I will choose a non-water activity.


Alina Beynun

Our New Strategy Intern Has Hit The Ground Running

By | Internships, strategy and planning | No Comments

It’s that time again where we tap into our series, “12 weeks – what it’s really like to intern for a digital agency”  and welcome our Fall class of digital interns. Over the course of the next 12 weeks we will focus on bringing you a fresh perspective from our Strategy, Marketing and Design interns on what it’s really like to intern at a digital agency. To start we will focus on DO’s Strategy Intern, Alina Beynun .

Hello! I’m Alina, the new Strategy intern at DO. I am 26 and from Idaho. No, I was not raised on a potato farm but I have most likely experienced all stereotypes one might associate with the state.  When I’m not learning away at Digital Operative, you’ll either find me at the gym, the beach or exploring a new area of San Diego. I love to read, browse Reddit, go to Yoga, and most of all, travel. I will admit that I’m a bit of a travel addict.

 Where do you go to School? What is your Major? When do you plan on graduating?

I went to The University of Idaho and majored in Advertising with an emphasis in Communications & Spanish.

How did you hear about Digital Operative?

I heard about DO because I went on an agency research binge and loved all aspects of the company.  Good vibes, great work and now I get to be a part of it for a few months!

What do you hope to learn from your internship?

I hope to learn all aspects of the strategy / account side so when I get a job at an agency I am fully equipped with the strongest abilities to be successful.

1 week down – 11 to go……How do you feel after your first week of interning? 

My first week has been great. I’m already learning a ton and I love that I’m given work that’s not only relevant but it’s necessary for the strategists to create a successful plan for the client.

What do you hope to do after completing your internship and graduating from college?

I hope to get a job at an agency. I’m still very passionate about agency life and the work that’s created and I’m ready and excited to officially jump into this field.

Tell us something interesting about yourself?

I moved by myself to Alicante, Spain in January of 2011 with out knowing a single soul in the country. It ended up being the best decision I’ve ever done and I’ve been obsessed with traveling ever since.


Welcome to the team Alina…We know you are going to be a success here and after two weeks, it’s no surprise as to why the strategy team needed to have you as their intern.

why of web design

Web Design “Why?” – Explanations & Metrics Behind Ecommerce Best Practices and Tips to Improve Conversion

By | design, infographic | No Comments

In the world of web design, ecommerce specifically, teams often refer to industry best practices to make quick assumptions & design decisions without metrics, testing or even without understanding “why?” In an attempt to both explain certain practices and to validate decisions with statistics, I created an infographic compiling common web design/ecommerce design practices and supporting them with either data or an explanation accompanied by a “pro tip” to facilitate the best future usage. Time to Increase those conversions!

Click here to view the full-size infographic and let us know what you think. Or, drop us a line if you have questions about how to better design your site to increase those conversions.


How the Outdoors is Taxing…

By | ecommerce, partners | No Comments

This is a guest post written by our partners over at Avalara.

Ah, the great outdoors. Fresh air, clean water, lush forests. Or maybe white snow, blue skies, and a crisp cold day. Whether for hunting, fishing, hiking, skiing or any of the activities people are flocking outdoors for, the market is exploding both locally and across the internet for companies making time tested or new, innovative products that the outdooring public wants. Many of the companies creating these products may have started as a few folks and a better idea or two, but with growth and expansion, if they aren’t careful, their success can bite back.

The collection of sales tax is one of those areas a company can run afoul. Many outdoors companies have independent reps, a surefire way for a state to consider a company has “Nexus” – the relation with the state, and expect that company to collect, report and remit sales taxes on transactions in that state. Not to mention, a requirement to collect 1099’s for those reps. Many other activities can drive Nexus – participation in trade shows or conferences, fairs, festivals, traveling sales people, and the list goes on. In some states, it’s even possible that a that an operation to shoot a promotional video that involves employees or hired hands could be viewed as a nexus triggering event by some auditors out there. Having people on the ground for an unbroken period of time, existence of stock or promotional materials for the shoot, development of intellectual property, renting equipment in-state, buying insurance or even leasing a condo or soundstage could all be looked at as potential Nexus events. As more and more contacts or activities occur going out to shoot a video could all be drivers. In some states, even the types of products the company sells can get them on the hook. For instance, some states have taxes on clothing and apparel that might be different or additive to general sales tax.

Lots of these companies may work also with resellers or distributors, and, while they don’t need to collect sales tax on those transactions with their channels, they do need to maintain sales tax exemption certificates for all of them. Managing this for sometimes 100’s of resellers can seriously limit your kayaking time.

Automating sales tax calculation, exemption certificate management and even the filing of sales tax remittance helps eliminate the risks associated with keeping a company growing, and free your team up to enjoy the outdoors, not get caught up in a maelstrom. Limelight is partnered with Avalara to help outdoor companies (and many others) navigate the waters of sales tax confusion.

Want more information? Fill out the form and learn how automation can help your organization.

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