Welcome Sulochana Marpadga

Say Hello to Our Intern- Sulochana Marpadga

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Alright, intern number 2 coming in hot! Digital Operative is pumped to make another introduction, Sulochana Marpadga is another intern who will be diving into all things marketing this summer and the team is stoked to have her! She comes to us from the far off land of Upland, CA and we’re pretty sure she’s excited to escape the heat of the Inland Empire and chill with a few cool digital marketers, puns intended. So without further ado…

Welcome Summer Interns!

Hi everyone! My name is Sulochana and I am the current social media intern here at Digital Operative. I was born in Missouri but my parents thankfully decided that the midwest wasn’t the place for them and we moved to the LA area when I was around 3 years old. I’m going to be a senior at UCSD in the fall and I’m super excited to be here!

  1. Where do you go to School? What is your Major: I currently go to UC San Diego where I am a human development and psychology major.
  2. When do you plan on graduating: June 2017!
  3. How did you hear about Digital Operative: I was looking up marketing internships for the summer and DO really stuck out to me because of its company mission and culture! So I’m really glad to have ended up here.
  4. What do you hope to learn from your internship: I hope to learn the ins and outs of social media and content marketing in a different environment from what I have known before and to just make the most out of every opportunity I get here.
  5. What do you hope to do after completing your internship and graduating from college: That’s a great question which I should probably stop avoiding. Ideally, I want to end up with a full time job in marketing and maybe get my MBA in a few years, but we’ll see where life decides to take me in a year!
  6. Tell us something interesting about yourself: I failed my first driver’s license test by blocking an entire intersection two minutes into the test. When I went to retake it, I got the same guy as the first time and he just laughed and walked away to ask for someone else to test me. (Don’t worry, I have my license now and I am a great driver.)
  7. If you could have any job in the world, what would it be: Something that involves puppies at every minute of the day.
  8. How do you take your coffee: Iced, no matter what.
  9. Fun fact about yourself: I can rap the lyrics to almost every Drake song.
  10. What would you sing at Karaoke night: The entire Shrek soundtrack.
  11. Do you have a nickname, what is it: “Suloch,” as coined by my high school and college friends. Also “Cheese Girl,” which warrants a long and embarrassing story.
  12. What was your favorite childhood injury: Getting a permanent scar on my leg from tripping while getting out of the shower.
  13. Name the movie title for the story of your life: Girl Attempts to Merely Exist without Disturbance, But Life Has Other Plans
  14. Which store (online or brick and mortar) would you like to max out your credit card: Target. All day every day.
  15. Can you play any instruments: I played clarinet very briefly in elementary school after being inspired by Squidward, but that ended quickly.
Welcome Kate Dodge

Say Hello to Our Summer Intern- Kate Dodge

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Well it’s about that time, summer is here and we’re kicking another season off with some great interns! Digital Operative is stoked to announce Kate Dodge as one of our marketing interns, she’s a rare San Diego native and is pumped to be home for the summer. While I could spend time talking her up I’m going to let Kate take the floor…

Welcome Summer Interns!

Hey, everyone! My name is Kate Dodge and super excited to work for Digital Operative as a marketing intern this summer. I’ve grown up in San Diego my whole life, and I actually live right up the street from the office. I currently go to school in Ohio, but trust me, I’ll be back in San Diego right after graduation. Real winters are just not for me! In my spare time, I love to cook and binge watch series on Netflix. But while I’m here, I can’t wait to learn as much as I can about digital marketing!

  1. Where do you go to School? What is your Major: I go to school at Miami University in Oxford Ohio… and trust me, I’m so happy to be back in San Diego! I am in the business school majoring in Marketing and minoring in management in leadership.
  2. When do you plan on graduating: I am graduating in the spring of 2017… So only one more year until the real world! Not sure how I feel about that yet.
  3. How did you hear about Digital Operative: I was looking up digital marketing internships in San Diego and came upon DO. After looking into the company, I couldn’t help but want to intern! Company culture is so important to me, and DO has such a great work atmosphere! And who could turn pass up working with dogs running around the office?
  4. What do you hope to learn from your internship: As much as I possibly can! I just took a class last semester that dove into various areas of digital marketing, and I LOVED it. I can’t wait to figure out what area(s) I enjoy the most and focus my skills in those areas.
  5. What do you hope to do after completing your internship and graduating from college: I hope to have a greater understanding of digital marketing and take that and run with it! Ideally, I would love to have a job right out of college. So if you’re looking to hire… (hehe)
  6. Tell us something interesting about yourself: I’ve been a vegetarian since 5th grade… and it all started out as a competition with my friend. Guess who won? (Hint: it was me)
  7. If you could have any job in the world, what would it be: I can’t say I know what job it would be, but it would definitely involve traveling around the world!
  8. How do you take your coffee: Gross! Ice tea, please!
  9. Favorite thing to do on a Saturday: If I’m not hanging out with my friends, I’ll be watching Netflix with my dog. Both options are ideal.
  10. Cats or Dogs: Dogs, definitely dogs.
  11. What would you sing at Karaoke night: Oh, this is a hard one! After careful consideration I’m going to swallow my pride and go with the Backstreet Boys’ “I Want It That Way.” But I could also easily pick “Girls Just Want To Have Fun!” It would probably be a game time decision.
  12. If you had an unlimited storage of one thing, what would it be: Pictures. I’m always running out of storage on my phone because I take too many.
  13. What was your favorite childhood injury: I don’t have any cool injuries… I broke my thumb playing volleyball and had to get surgery. That wasn’t exciting though.
  14. Which store (online or brick and mortar) would you like to max out your credit card: Free People
  15. Can you play any instruments: I use to play guitar, but I was never any good. My teacher even fired me as a student. Oops!
10 Social Media Tips for Better ROI in Ecommerce

10 Social Media Tips For Better ROI in E-Commerce

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These days’ social media plays an important part in marketing any business. But, when it comes to e-commerce the impact it has is even more. Studies show that almost 90% of consumers read user reviews on social media before making a purchase. So you can see the influence social media has on buying decisions.

Every e-commerce owner would love to have more traffic and sales to their online store. Everyone would advise getting more users to visit your site. In reality, it’s easier said than done. The problem with many of the e-commerce sites is that-

They don’t know how to market their products on social media
Or
Despite their efforts they’re not doing well

Marketing for ecommerce is complex because it’s tough to find all the tips in one place. Here are 10 tips that will help you to succeed in your marketing plans.

  1.    Content strategy

When it comes to creating effective content the only rule to keep in mind is whether the content is based on your customer’s needs. Website developers will design some of the best dynamic sites for you. But, it’s the responsibility of your content team to give out engaging articles that users will be interested to read.

In an e-commerce site content has many forms like product descriptions, customer reviews, or even questions that may turn out to be a trending discussion. Once you get users to participate, then everything will become easy. Give equal importance to visual content as they have the highest user engagement rate.

  1.    Know the needs of your customers

Before you start posting contents, you must at least have a rough idea about your customer’s needs. Once you have insights on your customer’s needs, you can write content accordingly. Then monitor the response rate of the content. If it’s well-received you can start writing such types; if not you have to come up with other plans.

So how can you know the needs of your customers? You can go through their social profiles and know about their interests, or you can ask them questions via social media or emails. 

  1.    Have a good relationship with influencers

Marketers consider individuals who can create an impact among users as influencers. These people can influence people through the trust they’ve earned from users. So e-commerce marketers persuade such types of influencers so that they can put in a good word about their brand. When a company can connect with the users of an influencer, it considered being beyond advertising. It is attracting new customers in a unique way.

  1.    Include shareable quotes in your blogs

People will enjoy reading your blog. But, some of the quotes or stats you mentioned would have caught their attention. Make sure you highlight such quotes or phrases so that readers can share it to Twitter or Facebook. Tools like Inline Tweet Sharer, which can be used to customize the sentences you find attractive so that they can be tweeted. 

  1.    Optimize for mobile users

According to the statistics of Quicksprout 1.2 billion people access the web using their mobile devices. There are also estimates that 63% of people are expected to shop using their mobile device in the next couple of years. So make sure you design a mobile-friendly app. If the users have trouble when accessing your app, they will switch to your competitor’s app. 

  1.    Know which channel will be suitable for your business

Most of the small e-commerce sites use every social networking site to promote their business. If you juggle with more than you can, then you’ll end up losing everything. If you promote on every social media, you won’t execute the plan properly. According to The Social media services for business – a Factosocial 101 infographic, Facebook can increase brand engagement by 176%.

Know on which site your customers are active and start your promotional activities there. Once you become familiar there, you can go to the next to broaden your customer base. Again, don’t be active on more than two sites because as your audience grows you won’t have time for

management.  

According to the website Business 2 Community

  •         93% of users on Pinterest utilize the platform to search for products. 83% have completed a purchase through Pinterest
  •         In 2015, when Instagram added the direct-response functionality options like “Buy Now”, “Download Now”, or “Learn More” they saw a marked increase in revenue
  •         According to Google, product review videos on YouTube had 50% more views in 2015
  •         Facebook says that 50% of its users log on to the site searching for products

Being active on top social media websites like Facebook, Instagram, and YouTube can help you reach a wider range of audiences. They each have their own niches in which they are relevant. For example, if you’re a brand specialized in graphic designing, Instagram can help you set up an unofficial portfolio feed. This gives your brand more feedback and exposure from your target audience.

  1.    Customer reviews are important

If your customers are satisfied with the products or your service, they will give you good reviews. Reviews are a powerful tool because it can be used as a medium to influence users into buying your products. Most of the time people don’t trust reviews from companies because they think it’s a sales pitch. But, when reviews come from another user it will be trustworthy and seem like a personal recommendation. 

  1.    Concentrate on Email Marketing

Even though some marketers would argue against it, email marketing can be used to persuade buyers. It is considered to be one of the best methods to convince people to buy more. These days’ people tend to check their emails even if it has a simple advertisement. According to the Blue Kangaroo Survey on Marketing Emails, 70% of users make use of the coupons and discounts they get through emails. And through e-mails you can convey messages that which can’t be shared via social media. 

  1.    Share information but, don’t sell it

Most of the users use social media not to get information about a product or to shop. So first concentrate on building a relationship with your customers. Share information which the user will benefit so that users will trust you when you try to sell a product. Earning the trust of your users should be your primary concern. 

  1.    Measure your progress

When you develop a strategy and implement you must know the rate of response from users. This will help you to know the plans that work for you. So make a habit of creating reports every other month to know how far your plans have worked out. If something isn’t giving the desired results, revise the plan or change it altogether.

When you market your business on social media in the right way, it will be a game changer. The correct strategy will help to bring brand awareness, drive traffic, develop customer engagement, and will help you to grow your business.

 

Author Bio:

Nancy Grace is a social media writer at iDigic.net who also contributes for hundreds of other blogs. Her articles predominantly focus on social media and are widely followed by readers from all over the world

Happy 4th of July from DO

Happy 4th of July!

By | agency life | No Comments

Digital Operative- an agency that really digs being outside amongst the spacious skies,

with nothing but amber waves of grain separating our two offices…

who are we kidding, there’ll be a few cities in between too.  

Our Colorado team gets a glimpse of those purple mountain majesties on the reg,

while fruited plains dot the space between.

So from sea to shining sea, happy 4th of July, folks!

Google's New Ad Structure

Google Announces New Ad Structure

By | PPC | No Comments

What This Means For Your PPC

Earlier this month Google announced that it will be extending the length of ad headlines and descriptions to include two 30 character headlines, and one 80 character description line – taking the total character count from 95 to 140. What this means for advertisers is that you are now going to be able to fit in more features, benefits and compelling ad copy than before; and for those who know how to get the most out of their allotted character counts, this means better results from ads as well!

What Are We Working With

The current breakdown of an ad consists of a single headline with 25 characters, and two separate description lines with 35 characters each. For the pay-per-click professional, these character counts can be extremely restrictive, and require quite a bit of creativity to get your message across, especially when key brand names or features go beyond, or eat up the majority of these character counts. One existing “trick” for extending the headline of an ad is to use the first description line as a secondary headline: all you have to do is end the first description line with a sentence-ending punctuation (. ! ?) and Google will allow this 35 character description line to be added onto the end of your headline. While these extended headlines often result in better performing ads, the downfall is that you sacrifice your description for a longer (hopefully more compelling) headline.

With the changes Google has announced, specifically the two headlines with 30 characters each, you not only have more characters to work with, but you’re given that “extended,” second headline option without sacrificing your description in order to do it. This means more compelling headlines and the ability to tout more features and benefits!

What Else Can We Expect To Change

The second change to these ad structures, which seems to be getting overshadowed by the excitement PPC professionals have for the extended headline (yes, I said excitement over headlines… we PPC folk enjoy the simple things in life), is the extended character counts for descriptions. The benefit of the change to description lines is not only that the total is increasing from 70 to 80 characters, but that it’ll be structured as a single line! More often than not, there isn’t much of an issue having two different description lines, but when one description comes out to 37 characters and the second comes out to 33, some frustration can hit. The total characters you want to use are still 70, and yet you’re forced to change your messaging because of the separation in text lines… NOT ANYMORE! The single, 80-character line will thus allow more freedom for ad copy creation, and lead to more compelling, better performing ads (or at least that’s the plan).

Although we don’t know exactly when this will roll out yet, Google has claimed this will happen by the end of this year and that they will provide ample warning for when the old ad formats will cease to run. Additionally, initial tests have suggested that creating brand new creative has led to much better ad performance than simply adding text to existing ads. As a result, we recommended that paid search managers begin drafting new search copy under the updated format in preparation for the change.

To find out how Digital Operative can assist you with this transition or any other paid search need, please contact us here.

 

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