NewEmployee_Cody Brown

Meet The Team: Cody Brown

By | design, New Employee | No Comments

2015 has already been a busy year for us at Digital Operative, and we continue to add to the team. We would like to welcome Cody Brown into his new role as Senior Visual Designer, based in our San Diego, CA. office.

Meet Cody Brown:

I’ve always been a very artistic person, and have been working in the advertising/design space for the past 5 years or so. In my early design years I created a ton of custom illustrations and poster designs for bands and gigs. A few of my more notable designs were tour posters for The Lumineers and Imagine Dragons in 2012. I recently worked at BBH LA where I learned a lot about digital advertising, mobile apps, and technology related platforms. Some of my recent passions are lifestyle photography & shooting short films.

Let’s get to know Cody a little better with RAPID FIRE:

  • Website You Visit The Most:

  • iPhone or Android: iPhone

  • Favorite Phone App: Instagram

  • Favorite Industry related Website: dribble

  • If you could only visit one website for the rest of your life, what site would that be?

  • Something you say frequently: Yeah, totally

  • First thing you do when you get to the office: Sip on my delicious coffee

  • If you could have any job in the world, what would it be: Get paid a ridiculous amount of money to travel the world and take amazing photos and videos

  • How Do you take your coffee: Pour over of course, with a splash of almond milk and a pinch of raw sugar. 

  • Fun Fact about yourself: Lobster is all I think about

  • Favorite thing to do on a Saturday: Hang by the beach,  maybe take some photos, and have dinner and drinks with my friends. 

If you’re interested in joining the DO family, check out our job listings here.

New Employee Chato Ramirez

Meet The Team: Chato Ramirez

By | agency life, development, New Employee | No Comments

2015 has already been a busy year for us at Digital Operative, and we continue to add to the team. We would like to welcome Chato Ramirez into his new role as Senior Developer, based in our San Diego, CA. office.

Meet Chato Ramirez:

I began my professional career in 2005 as a digital designer, providing creative direction for a Swiss watch company. In 2006 I decided to make a career shift and began developing online stores for an ecommerce agency in San Diego. I quickly learned I could apply my design knowledge during the development process to provide a better final solution for my clients. After 9 years in the ecommerce industry working across several platforms and with every type of client, I have been involved in building and maintaining hundreds of successful online businesses.

Let’s get to know Chato a little better with RAPID FIRE:

  • Website You Visit The Most:

  • iPhone or Android: Android

  • Favorite Phone App: Google Now

  • Favorite Industry related Website:

  • If you could only visit one website for the rest of your life, what site would that be?

  • Something you say frequently: “NO”.. to my 2 year old daughter

  • First thing you do when you get to the office: Check my email

  • If you could have any job in the world, what would it be: I love what I do now

  • How Do you take your coffee: Frozen, in ice cream

  • Fun Fact about yourself: I once rode a bike from San Francisco to San Diego

  • Favorite thing to do on a Saturday: Surf in the morning and hang out with my wife and daughter all afternoon

If you’re interested in joining the DO family, check out our job listings here.

Opticon_Consumer Journey

Digital Operative Heads Back to Opticon!

By | events, strategy and planning | No Comments

For the second year in a row, Digital Operative is sponsoring Opticon and we couldn’t be more excited. Opticon is an annual conference where marketers, product marketers, and developers meet to learn, showcase, and share the best practices in experience optimization. This is a great event for members of the experience optimization and testing community to come together to learn some valuable information and give others some advice. Opticon will take place June 17-18 at Pier 27 in San Francisco, California.

Hosting the Opticon conference is Optimizely- the world’s leading web optimization platform. This is one of Digital Operative’s chosen clients and Optimizely works to help businesses deliver unique web experiences to their visitors and helps them to make better data-driven decisions.

We are so excited for this year as DO is sponsoring a roundtable discussion and our very own Eric Hanser is leading the talk! Eric is our Director, Strategy and Planning and the roundtable topic is centered around “Consumer Journey: Tools and Tactics to letting customers guide your testing choices.”

“Optimization and testing is the only unbiased way to take the guess work out of UX and visual design decisions on your site.” Says, Hanser “But, deciding which elements get tested in the first place can often still be a matter of personal choice. The goal is to find a way to listen to your customer’s needs, wants and barriers and to let them guide in the development of your testing plan.”

Last year Eric was nominated by Optimizely as testing hero of the year and since then has gone to the Outdoor Retailer Summer Market, which is the largest outdoor show in North America, and spoke on the Culture of Optimization. If you’re thinking about attending, use the special promo code “DigitalOperative” when you register to get you $100 off a ticket!

US #1 in global Ecommerce

US #1 in Global eCommerce rankings

By | ecommerce | No Comments

A.T. Kearney’s Global Retail E-Commerce Index is basically the olympics of the e-commerce world, and this year the United States brought home the gold. The index determines the top 30 countries for e-commerce in the world. Of course, large countries like the United States, China and the United Kingdom have a significant advantage simply because of size, but the index also recognizes smaller countries with promising markets and growth potential.

The index considers nine factors including: macroeconomic factors, consumer behavior, technology adoption, infrastructure and potential for growth. The 2015 Index named the United States the world’s largest e-commerce powerhouse with a $238 billion market. America’s 15 percent online retail growth from 2014 knocked China into second place, followed by the U.K., Japan, Germany and France. The list also welcomes Mexico, Spain, Austria, and Saudi Arabia to the top 30 ranking this year — these are some emerging markets to watch as they continue to establish themselves as e-commerce leaders.

The report also identified four common themes in e-commerce practices around the globe that have the biggest effect on business strategy, channels, and customers. Internationalization allows businesses to explore new markets without physically being present in said country. Online shopping is becoming increasingly secure and common, meaning shopping online and on mobile devices is trending upwards. Another indicator of growth is the rise of initial public offerings (IPOs) and the success many companies have celebrated as a result of going public. Furthermore, the world is connected — meaning as long as people continue their internet addiction, e-commerce will continue to boom. Lastly, the trend for balance is surprising beneficial. Business aren’t closing up brick-and-mortar stores to be online only. E-commerce companies are exploring expanding into physical stores and vice versa. Consumers like to physically experience items before they invest, yet online shopping is hard to resist because it’s oh-so convenient. People want the best of both worlds — online and physical — meaning businesses should want to provide that duality for their shoppers. Remember, the customer is always right — give ‘em what they want.

Some of the most popular online shopping categories include electronics, apparel, books, and tickets. Household items and groceries are the least commonly purchased online items.

The moral of the story here — there’s always room to grow. If your business is ready to improve its e-commerce, give us a shout. We’d be happy to discuss the possibilities surrounding your company’s relationship with the digital world.

Mobilegeddon (1)

#MOBILEgeddon Begins Today and You Need Tips

By | agency life, design, google | No Comments

I picked the best day to start writing again.

As you all are preparing for Google’s mobile friendly algorithm update … you’re too late. It just started today. If your website is not mobile friendly, you’ve either scrambled over the past 2 months to be ready or you missed your launch date and now your boss is reading about the release across all mainstream media outlets like the following:

  • USAToday – ‘Mobilegeddon’ could be bad news for 40% of top websites – link
  • USAToday – 5 things to know about ‘Mobilegeddon’ – link
  • CNN Money – Google’s ‘Mobilegeddon’ – 5 Fast Facts – link
  • WSJ – Google’s `Mobilegeddon’ Could Affect Major Companies – link
  • SearchEngineLand – Mobilegeddon Is Today: Here’s How It’s Going With Rollout Of Google’s Mobile Friendly Update – link
  • Google (OFFICIAL) – Rolling out the mobile-friendly update – link

Assuming you clicked above and read all the news about Google’s mobile-friendly search algorithm update, here are some quick “What You Need to Knows” to share with your boss so you can get back on the path to greatness.

    1. It’s not a penalty, it’s all about prioritization – Google says, “We’re boosting the ranking of mobile-friendly pages on mobile search results.” That means your competitors’ mobile-friendly websites will get a lift in organic search results over yours.
    2. It’s a global application – Google states, “Affects search results in all languages globally.” That means those often neglected distributor websites or localized microsites you setup to show a “perceived international presence” need some attention now.
    3. It’s page-based so react iteratively if you have to – Google states, “Applies to individual pages, not entire websites.” That could mean rolling out a responsive or mobile-friendly homepage since most of your traffic may end up there. You still have time as Google says it will take a few weeks to roll out.
    4. Test out your website’s mobile-friendliness free – Google offers its own tool to help you here
    5. Get Responsive Web Design (RWD) Tips – Google offers a whole resource on where to start for converting that old website to the new and modern responsive web design methodology

Hopefully these three points help with your internal cause to go mobile-friendly, but again you had two months to prepare for this. This Google search algorithm update is more than just SEO, it touches your entire team across user experience, design and development. If you’re a retailer this change not only will affect your website traffic, but also your ecommerce revenue. Good luck and let’s raise our glasses to #MOBILEgeddon

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