Digital Operative Press Release

Digital Operative Ranks No. 1615 on the 2014 Inc. 5000

By | awards, Press Release | No Comments

Inc. Magazine Unveils 33rd Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000




Nikki Johnson
Agency Marketing Manager
Digital Operative


SAN DIEGO, CA. August 26, 2014 — Digital Operative was ranked NO. 1615 overall and NO. 173 among all Marketing and Advertising Agencies on Inc. magazine’s 33rd annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies.

To date, the 2014 Inc. 5000, is the most competitive crop in the list’s history looking at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 500|5000.

“We’re so excited to be a part of this year’s Inc. 5000 alongside brands and companies we feel are driving better customer experiences and a better economy,” says BJ Cook, CEO of Digital Operative. “Beyond our growth, this is validation that DO’s exceptional people are the drivers of quality services, strong client relationships and creative digital solutions.”

Partnering up with companies like Optimizely, Tenzing and Magento and hiring great people, Digital Operative has found a clear recipe for success — constantly digging in to understand the customer, brand and the role marketing & technology plays in the brand/customer relationship.

Along with a three-year sales growth rate of 264%, Digital Operative has worked hard to not lose sight of what’s important, operating under the motto of, “Content, Commerce and Community.” Striving to improve by way of creating unique content, always evolving knowledge of ecommerce and giving back to the community Digital Operative is a part of.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at

About Inc. and the Inc. 5000

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.  Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today.  For more information, visit .

The Inc. 500|5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions. For more information on Inc. and the Inc. 5000 Conference, visit

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Non-profit. For more information please visit



Digital Operative Ranks in Inc. Magazine’s 5000 Fastest-Growing Companies

By | awards, Digital Operative | No Comments

Thanks to our dedicated clients and talented DOers here at Digital Operative, we are happy to announce that for the first time, we have been ranked in Inc. Magazine’s list of 5000 fastest-growing private companies in the United States!

Digital Operative’s placing 1615th in the 2013 ranking is a great achievement for our DO family. Since our start back in 2008, we have always prided ourselves on our ability to not only produce an array of services in marketing, design, strategy and technology, but also to proactively engage in new ideas to reach our clients’ goals. And thanks to our partnering with Magento, Tenzing and Optimizely, we make sure our clients have everything they need to put their brands’ best foot forward in all things digital.

Here are a couple of companies that are taking their brands in new and exciting directions, and what we are doing to make that happen:

  • GSI Outdoors – Responsive Website Design (RWD) on Magento ecommerce platform with ongoing support
  • Protec – Full service approach as well as RWD, Digital Marketing, etc.
  • DJO – Digital Marketing Support (Content Marketing, SEO), Optimization and Testing
  • Royal Robbins – Create/manage Brand Ambassador Program, social media Strategy,  Responsive Website Design with ongoing support
  • LifeProof – Marketing/ Content, Strategy, Web Design, Website Development with ongoing support
  • SoccerLoco – Full service approach with continuing support

DO’s pro bono work is our way of showing commitment to community outreach for businesses whose idea of success means building up awareness and starting a conversation:

One such non-profit is Outdoor Foundation,  for which we developed two Contest Core Platforms  that include Web Design, Development, Marketing and Strategy with contest implementation and ongoing support.

To check out some of our other work, click here

Every business comes with its own unique challenges that are just waiting to be turned into opportunities. We are constantly breaking new ground in the digital landscape at the intersection of commerce, content and community and that is thanks to all our clients looking to create a stronger brand/customer relationship.


4 Ways To Speed Up Your Site For The Holidays

By | Guest Blog, holidays, partners | No Comments

This guest post was written by our partners at Tenzing

There are lots of opportunities to find hidden capacity in your environment – and that capacity can be very valuable during the busy holiday season. Our partner Tenzing is here today to share four ways to free up your environment before the holiday rush hits.

It is incredibly important to regularly review your application performance and tune areas that are resource intensive, but as we come up to the holidays this type of tuning is imperative. As a specialist in infrastructure for ecommerce, Tenzing starts working with clients on holiday plans in August, well ahead of the holiday rush, to implement the following best practices.

Adjust caching timing

Caching can save system resources by holding information in memory, but when the cache has to be refreshed it draws system resources to complete this activity. During peak times increase the time between caches.

Adjust ‘type ahead’ search

Type ahead search uses additional sessions and threads within your application. Increasing the number of characters before the search is initiated or how long the system will wait before it starts searching will give you added capacity when you need it.

Remove/adjust view all options

Giving customers the option to view all items in a category is available on many sites, but if you have a large catalog the loading of these elements take time and resources. Review all the areas where the option to view all is available and restrict the number of items that can be viewed when it is selected.

Limit Publishing

Limit your publishing during peak times. Catalog updates en mass are resource intensive because in most applications the database and search engines need to re-index. In addition caching has to be refreshed.

For more information on how to prepare your site for the holidays download Tenzing’s free Ecommerce Holiday Guide – it’s full of advice and ideas on preparing for the holiday season including how to prepare your infrastructure optimize your application and coordinate your marketing.

About Tenzing

As an ecommerce infrastructure specialist Tenzing has been helping retailers prepare for the holiday season for almost a decade. Tenzing combines scalable infrastructure, deep platform expertise, advanced managed services and extensive industry partnerships to help merchants increase revenues and deliver remarkable customer experiences. Retailers and Solution Partners choose Tenzing because we help them increase SEM performance, reduce shopping cart abandonment and ensure performance during peak seasons. To find out more about us visit or email us at

Image by Digital Operative

Digital Operative Provides Pro Bono Work To The Outdoor Foundation

By | Corporate Social Responsibility, DO Good, nonprofit | No Comments

Every year, Digital Operative selects a nonprofit organization to provide pro-bono work to and support in its endeavors. This year we are excited to be working with the Outdoor Foundation, a nonprofit that is a driving force in the promotion of outdoor recreation in America. The Outdoor Foundation prides itself on offering research, grants, and resources to promote the multiple facets of the outdoor recreation movement. Outdoor Nation is their signature program that is targeted at young adults and youth to get outside and be active. The movement includes camps, grants, and summits across the United States.

We are working with the Outdoor Foundation to create two contests on the Contestcore platform: Get You(th) Outdoors and Outdoor Nation Campus Challenge. Get You(th) Outdoors is a social campaign that asks individuals to share their outdoor stories in hopes to inspire youth to get outdoors. Where as the Outdoor Nation Campus Challenge is geared towards colleges and inspiring the college community to get outdoors and be active. Both of these campaigns are currently under development — our strategy, design and technology teams are hard at work. We will make sure to provide updates on the progress and announce when these exciting projects go live.

“These campaigns give companies and colleges a unique way to engage with their employees and students,” says Chris Fanning, Executive Director of The Outdoor Foundation, “We’re hoping to blend online social contests with outdoor activities in order to reach and introduce new people to the activities we love.”

At Digital Operative, we got involved in the best way we knew how — through digital marketing. If you need help with an online campaign or maybe you work for a nonprofit don’t hesitate to drop us a line, so we can get involved.


2014 Outdoor eCommerce Survey

By | digital commerce, ecommerce, strategy and planning | No Comments

At Digital Operative we work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. To help our clients be effective in the the outdoor space, like any other industry, we need research and data. So, our strategy and planning team created a 54 question survey in order to allow us to share valuable insight into the current digital commerce environment within the outdoor industry. Our CEO, BJ Cook states:

“Driving an initiative like the Outdoor Retail Survey is all about garnering a better understanding of how today’s Outdoors & Active Lifestyle companies are seeing their own position within the worlds of ecommerce and digital marketing. We’re hoping to gain participation from the industry’s current and up-and-coming digital leaders to paint a full picture. We see this as a great opportunity to provide insight  and do our part in giving back to the industry.”

All of the data collected and analyzed from this survey will provide outdoor industry leaders and online retailers critical gaps, opportunities and solutions to help their company be agile and responsive to the ever-changing expectations of online shoppers.

Reasons why brands should participate:

  • Insight to outdoor industry trends
  • Clarification to online shopping behaviors
  • Results of the survey before anyone else in the industry has access
  • Opportunities to be industry leaders through founded results

The following subjects are covered:

  • Industry Overview
  • Digital Marketing
  • Target Audience & Demographics
  • Social Media
  • Mobile
  • Omnichannel
  • Conversion rate optimization
  • User experience

If your company is a part of the Outdoor industry and you would like to participate in our 2014 ecommerce outdoor retail survey, Click here. The companies that participate in the survey, will personally be emailed the compiled results before anyone else in the industry has the data.


Like what you see? Contact us for a quote. Get Quote