The Rule Of Three as Applied To A Brand Ambassador Program

By | content marketing, digital campaigns, social influence, word of mouth | No Comments

“The rule of three” suggests that things that come in threes are inherently more satisfying and effective than any other number of things. Whether these “things” be good or bad, we decided to test the theory…and they are right.

Most e-commerce companies know the basics of marketing: content, social and email (see, another rule of three). But, many don’t use one of the most powerful marketing tools at their disposal — A Brand Ambassador Program.

We found that there are 3 main reasons why your company should have a Brand Ambassador Program and also discovered 3 outdoor companies that are already making big moves by having a successful brand ambassador program of their own.

Three Reasons why you should have a Brand Ambassador Program:


#1 Fans

No one will love your brand, like your consumer. They are your number one fan/cheerleader. They are unbiased and love your product for the product. They owe you nothing, so you get a real genuine view of how awesome your product really is.

More Content

Without a doubt this is the best way to get more content. They will help grow your brand SEO and bring in solid traffic, hopefully it will eventually drive revenue as well. They can flood all of your channels with content, whether it be a written piece on your blog or images for your social.


This is the best way to get feedback on all of your products — these ambassadors want to see you succeed. Think of this program as your own personal think tank or focus group. They are there to help you test out new products and help gain traction and excitement surrounding the release of these new products.


3 outdoor companies already using a brand ambassador program:



They have a full page on their site dedicated to their brand ambassadors. Our favorite part is that they have broken up their ambassadors by sport – Climbing, fly fishing, skiing, snowboarding, surfing and trail running. This makes it easy for other patagonia lovers to follow ambassadors with the same interests as them.

Patagonia Brand Ambassador



“Each brings a fresh perspective to their experiences on the trail” – Describes it all on the header of the brand ambassador page. Their brand ambassador program is comprised of those that love their brand and this is something you can tell just from their brand ambassador page.

Zoic Brand Ambassador Program

Teton Sports

Their ambassadors aren’t just for promoting their brand, but for giving back and promoting a charity of their choice. There’s also a specific promo code that is associated with each “Adventurer” tha t allows consumers to help fund the charities each ambassador is raising money for. #GiveBackEndeavor

.Teton Sports Brand Ambassador Program

A Brand Ambassador program is an easy win, so use the rule of three and get out there to find your ambassadors. Don’t know where to start? Drop us a line and we can help you kickstart your own brand ambassador program.

Digital Operative - Hiring

WANTED: Dog Loving, Foosball Winning, Web Analyst

By | agency life, analytics, Digital Operative | No Comments

We are an award-winning Digital Agency is searching for a full-time Web Analyst to support our growing team that understands marketing fundamentals and has hands-on experience in providing actual insights that drive business decisions. You will be working with our digital marketing team across channels to collaborate on data and determine where the opportunities are and how they can best be addressed. Here are some of the scenarios you’ll be placed in: setting up Google/Universal Analytics (with the help of a developer), analyzing data and forging recommendations, looking into alternative attribution models, evaluating the efficacy of a multi-variant test, etc.


  • Lead developers during set up of highly customized Google Analytics installation

  • Create client reporting each week/month and write accompanying analysis

  • Evaluate multi-variant tests and find statistically significant treatments

  • Come up with new methods for getting at obfuscated data in Google/Universal analytics

  • Recommend new tests based on the data

  • Build dashboards and custom reports for clients

  • Contribute content to the agency blog and newsletter


The ability to segment data and interpret findings into actionable business ideas, marketing strategies or user experience testing.

  • 2-4 years of heavy Google Analytics experience

  • Certified Google Analytics and/or AdWords

  • Good understanding of Google Tag Manager

  • Good understanding of SEO, Moz and Google Webmaster Tools

  • Experience building PowerPoint or Keynote presentations

  • Advanced Excel skills (ie. Pivot tables, vlookups, data visualization)

  • Utilized Optimizely in the past

  • Have explored alternative attribution models

  • Understands conversion segments and how to apply them

  • Have used Custom Variables / Dimensions

  • Ecommerce Experience ++

  • Universal Analytics +++


  • Adwords certification and campaign management experience

  • FBX Knowledge

To Apply – Please send us a cover letter, salary requirements, and resume 

Apply Now

Inter-bye - Alina

Another One Down — Goodbye, Alina

By | Internships, strategy and planning | No Comments

It’s that time again, when we say goodbye to another intern and wish them well as they embark on the new adventures that are in-front of them. In this post, we will recap Alina’s experience with DO. She started 12 weeks ago  and wrote about what she hoped to achieve in our series, 12 weeks – what it’s really like to intern for a digital agency. We asked Alina to answer a few questions about her experience and this is what she had to say:

How would you define Strategy? and how was your role crucial to the success of the Agency?

Strategy is all about obtaining the right information one needs to build the story about and around the customers. My roll was crucial to the success of the agency because I worked to build multiple stories so the strategy team could back up their reasoning as to why their recommendations were important. It was great to see the whole process unfold.

Who were your mentors at DO and How did you like working with them?

My Mentors were Eric & Steven and I can’t express enough how much I loved working with them.

What did you learn from your internship?

I learned not only how to juggle multiple projects, but to be a better and more efficient researcher. A huge part of the strategy department is obtaining information that you know you need but have no idea how to find it. It’s a challenge that I enjoyed taking on and definitely mastered much needed skills that will help me in the future.

You’re finished……How do you feel about completing your internship?

It’s bittersweet! I’m excited to move forward in life but I am quite sad to be leaving and I will miss all of the people, the work, the treats, bagel friday and of course the cute pups.

Do you still want to go down the same career path after you graduate? Why/Why not?

Definitely. I love agency life and want to get a job at one asap!

What was your favorite part about working with DO?

I loved all the things that I learned, which was on a daily basis thanks to Eric and Steven. Every day was different and I was able to pack in good variety of projects that reminded me why I entered this industry in the first place.

Would you recommend the internship program to your classmates?

Highly. This internship is extremely hands-on. DO not only taught me more about what agency life was like, it gave me so many various types of experiences. A lot of people assume that it’s important to get any job that will hire you out of college but it’s also important to find a place where you know you will grow and learn as much as possible and I am so thankful for all that I learned and experienced at DO.

What were a few of your favorite memories while interning for DO?

Halloween was a blast, I tried my best to win! Everyone dressed up it was really fun. I also loved the holiday party. I was able to help Shannon with the DOey awards and that was really great to see the whole process unfold. And last, just the day to day things I will miss the most. Walking into the office and saying hello to everyone and then starting on my next project was the most rewarding of the whole experience. I already miss it!


Press Release ONCC

Outdoor Nation Campus Challenge Was Huge Success

By | Clients, Press Release | No Comments

Outdoor Nation Campus Challenge Was Huge Success

Outdoor Nation Campus Challenge Partnered with Digital Operative to Reach Over 2.5 million People


Nikki Johnson
Agency Marketing Manager
Digital Operative

SAN DIEGO, CA (January 29, 2015) – Digital Operative, a full-service digital marketing agency, worked with the Outdoor Nation to engage college students and Universities in the outdoors through the Outdoor Nation Campus Challenge (ONCC).

In just eight weeks the Outdoor Nation had a social reach of over 2.5 million people including, students, faculty members, alumni and community members during ONCC. Over 2,500 activities were logged with just the top 10 winners. Outdoor Nation worked to encourage an online conversation that will translate into real and lasting change for individuals and groups in the outdoors. “We believe college students have the power to change the world. This challenge is about school communities and student bodies joining together to try and get the most people outside and active” says Outdoor Nation. “Ensuring that the next generation has the opportunity to play outside is imperative to the outdoor industry.”

Digital Operative has pursued a strategy in which technology is used not only as a common medium for information sharing, but as further encouragement for others to pursue an active, outdoor lifestyle.“Many people look at technology as a hindrance to outdoor participation,” says B.J. Cook, CEO of Digital Operative. “We look at it as a catalyst for connecting more people outside and making a change.”

No matter the direction that is taken by non-profits such as Outdoor Nation, ultimately it comes down to the willingness to pursue their audience wherever they may be, outdoors or on social networks. For more information on the Outdoor Nation Campus Challenge,


About the Outdoor Foundation & Outdoor Nation

The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action oriented outreach, and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: and

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit


Outdoor brands on Instagram

Tag Me and Don’t Forget The Hashtag

By | content marketing, social media | No Comments

“A picture says a thousand words” and that’s why Instagram is the best social platform for visual content. One picture can say a lot about your brand in just the few seconds that a follower is scrolling through their feed. Since Instagram began in 2010 it has grown to over 300 million active users. Did you know that’s more active users than Twitter?

Since we just attended Outdoor Retailer Winter Market – it got us thinking…what are some of our favorite outdoor brands on Instagram? We’ve done some research and have put together a list of our top 5.


Their Tagline on Instagram is “We make stuff that makes your life in the mountains just a little easier.” And by looking at all of their pictures, it shows exactly what they are about. Our favorite part about Mountainsmith’s instagram is that they use consumer generated content. They are generating great Instagram posts and engaging with consumers by showing they care about people who are embracing their brand.

Mountainsmith Instagram

Mission Bicycle

Mission Bicycle is a custom built bike shop in San Francisco. Their Instagram account speaks to who they are in every picture. They are post after post of different custom built bikes. They stay true to who they are while promoting a great business. So for all the bike enthusiasts they show one beautifully built bike after another. And we love the consistency.

Mission Bicycle Instagram


One of our favorite brands on Instagram. They are everything Outdoors. If we’ve ever seen an instagram account that inspires you to hit the outdoors, it’s this one. Westcomb combines the beauty of the outdoors with consumer engagement — Showing off their consumers who are personally devoted to their own #humanpoweredadventures.

Westcomb Instagram


Patagonia does an amazing job at using consumer generated content by filling their Instagram with images from their tumblr account as well as images that are tagged by patagonia slinging outdoor enthusiasts. Besides using consumer generated content – they do a great job at promoting other social channels through their Instagram, including Tumblr and their Youtube channel.

Patagonia Instagram


Evolv is “Passionate about climbing and the climbing lifestyle.” In every single Instagram post you can tell what this brand is and what they stand for. Every image relates to climbing, and Evolv as a company. They as well show consumer generated content, but they take it to the next level and show their support for consumers who have hit a roadblock or two. And showing a genuine support of these consumers is why they are one of our favorites.

Evolv Instagram

Take note from some of our favorite outdoor brands on Instagram — whether you are a brand looking to create a bigger Instagram presence or looking for inspiration for your next outdoor adventure. Be sure to follow these brands and take note of their genuine messages and user generated content.

Drop us a line and let us know how we can help you create an online presence unparalleled to any other, our marketing team is ready to make you stand out!

What are some of your favorite outdoor brands?

Like what you see? Contact us for a quote. Get Quote