My IKEA – Place before you purchase | Digital Operative

November 24, 2009 By BJ Cook,

I had to get this up once I saw it. It's a Youtube video clip showing how IKEA is leveraging an augmented reality application to enable consumers to place real products within a room before they purchase. Watch this clip and tell me you don't think that's "usable" innovation.

If you loved that demo, then go try it for yourself! my.IKEA viewer

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