July 21, 2010
By BJ Cook,
Incase you haven’t seen it yet Old Spice recently launched a campaign that responds to peoples questions from Twitter, YouTube, and Redditt. The key difference in this campaign is that they use video. Using video allows for Old Spice to leverage the personality of their newest spokesman, Isaiah Mustafa (aka “The Man Your Man Could Smell Like) as well as create the viral element, which has made this campaign so incredibly successful. Sure your company can Tweet answers back to customers, which in most cases is very useful, but to go an extra step and produce videos for each and every response bring the campaign to a new level of personality and customer appreciation. Of course having an amazing staff of writers and a one of a kind spokesman also plays a vital role in pulling off one of the best social media pushes that we’ve seen.
Some of the numbers the campaign has produced so far:
2 Days
180 Videos
5.9M Views
22,000 Comments
More responses in a 24-hour time frame than President Obamas victory speech and the video of Susan Boyle. (Mashable)
Now it’s not known yet how many bottles of body wash or sticks of deodorant have been sold since the launch of the campaign but there are certainly a much larger group of people that are familiar with the Old Spice brand.
Here are a few of our favorites.
[embed]http://www.youtube.com/watch?v=So5yDtITswY[/embed]
[embed]http://www.youtube.com/watch?v=nFDqvKtPgZo[/embed]
[embed]http://www.youtube.com/watch?v=FgRwq-bu0EQ[/embed]
