Social Commerce is discovering, buying, sharing, and even creating products based on information from people who matter most to you. Influencers, friends, and in the case of One Jackson, the original designers of the product. Consumers can now directly impact what gets made and designers can get feedback from customers every step of the way. Ultimately, the interactive nature of social commerce makes shopping more meaningful--we can have a direct say in what gets created, we waste less in making things no one wants, and we are connected to the individual creating what we consume.You can't argue with that. Having a say in what gets manufactured? Seems like a great combination of the customer being heard and indie designers having a marketplace for their hardwork. Love the model. Shop One Jackson.
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