Finally, after months and months of speculation, today was the big day. Apple announced the new iPhone 6/6 Plus and the very first Apple Watch. The Apple Watch (which is not called an iWatch, contrary to all the rumors) will be available early 2015. Tim Cook says, “This will be the most personable tech piece that we’ve ever created,” mostly because it’s the only actual piece Apple has created that is wearable. Just like an actual iPhone, you will be able to make calls, send text messages, use some apps (Twitter, american Airlines, Starwood, etc.) and keep track of your fitness. Although you have to own a 5 generation iPhone or later to use the Apple Watch, it is the first of it’s kind and may be well worth the wait. [caption id="attachment_7435" align="aligncenter" width="300"] Photo Credit: Apple.com[/caption] Topping the list of new and updated features of the iPhone 6/6 Plus is the larger retina display screen, coming in at 4.7 inches and 5.5 inches respectively. It’s also a thinner, rounder, sleeker version than any of the previous 9 iPhones that have come to service. And lets not forget the best feature of the newer generation of iPhones….the front facing camera burst mode. Creating a sort of rapid-fire selfie, so you have multiple shots to chose from. [caption id="attachment_7436" align="aligncenter" width="204"] Photo Credit: Apple.com[/caption] But, why does any of this matter to us at Digital Operative? Besides the fact that we are all tech nerds and like to see the latest and greatest -- This new iphone could be of benefit to our clients in the ecommerce space. How so? With the new Apple Pay and a faster processor and internet connection, this could lead to fewer cart abandonments and more instinct purchases...after all with the Apple Pay, you don’t need to go for your wallet or purse to pull out your credit card, it’s all stored in your phone.