Google Shopping Campaigns were made available to all Product Listing Ad (PLA) users in March and today Google released some additional insights into extra features:
Options to Create Shopping Campaigns: Creating shopping campaigns from scratch or using a PLA campaign to create similar product targets, negative keywords and more.This feature will be available in the next few days.
Bid Simulator: This has been in Beta for a while now, and today it has been rolled out to all shopping campaign users. With it you can estimate changes that could impact your impressions, clicks and most importantly costs.
Multiple Ad Groups: Advanced retailers are now able to create multiple ad groups in their shopping campaigns. This means you can further segment your product offerings.
The biggest news is that all PLA campaigns are coming to an end, as they are being forced into retirement. Google is getting rid of the PLA’s as the shopping campaigns are a more seamless approach.You will need to roll over all current PLAs into shopping campaigns by August 2014, otherwise Google will automatically roll over and update your old PLAs for you.If you have any questions on your PLAs or shopping campaigns, don’t hesitate to drop us a line...after all, we are Google Partners and we know a thing or two about PLAs and Google Shopping.