Targeted Status Updates on LinkedIn – Are You Using Them?

May 27, 2014 By James,

LinkedIn has become far more than just a place for professionals to connect, it's become a powerful platform where corporations can reach their most desired consumer. And one of the many LinkedIn features that enables this is the "Targeted Status Update." These updates allow any company with more than 100 followers to tailor their updates to specific followers so they can finally be advantageous in reaching the audience they actually want to reach per post. Companies have the following options to filter the Status Updates:

Industry
Company size
Job function
Seniority
Including/excluding employees
Geography

But perhaps the coolest feature that comes included with a targeted update is the metrics that follow a day after posting. Here are some of the metrics you can track:

Followers targeted
Impressions
Clicks
Shares
Engagement

On top of the Targeted Update itself and the metrics that follow, LinkedIn also allows gives you access to follower insights via a dashboard that includes helpful data like:

Demographics
Engagement levels
Impressions per update
Number of month-to-month followers

Though this feature has been available for over a year now, it's still an extremely powerful tool that companies should be taking advantage of. So if you're not, use this piece to get you going asap! As always, for any social media/marketing assistance, don't hesitate to contact us!