“Optimization and testing is the only unbiased way to take the guess work out of UX and visual design decisions on your site.” Says, Hanser “But, deciding which elements get tested in the first place can often still be a matter of personal choice. The goal is to find a way to listen to your customer's needs, wants and barriers and to let them guide in the development of your testing plan.”Last year Eric was nominated by Optimizely as testing hero of the year and since then has gone to the Outdoor Retailer Summer Market, which is the largest outdoor show in North America, and spoke on the Culture of Optimization. If you're thinking about attending, use the special promo code "DigitalOperative" when you register to get you $100 off a ticket!
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