For the second year in a row, Digital Operative is sponsoring Opticon and we couldn't be more excited. Opticon is an annual conference where marketers, product marketers, and developers meet to learn, showcase, and share the best practices in experience optimization. This is a great event for members of the experience optimization and testing community to come together to learn some valuable information and give others some advice. Opticon will take place June 17-18 at Pier 27 in San Francisco, California. Hosting the Opticon conference is Optimizely- the world's leading web optimization platform. This is one of Digital Operative's chosen clients and Optimizely works to help businesses deliver unique web experiences to their visitors and helps them to make better data-driven decisions. We are so excited for this year as DO is sponsoring a roundtable discussion and our very own Eric Hanser is leading the talk! Eric is our Director, Strategy and Planning and the roundtable topic is centered around "Consumer Journey: Tools and Tactics to letting customers guide your testing choices."
“Optimization and testing is the only unbiased way to take the guess work out of UX and visual design decisions on your site.” Says, Hanser “But, deciding which elements get tested in the first place can often still be a matter of personal choice. The goal is to find a way to listen to your customer's needs, wants and barriers and to let them guide in the development of your testing plan.”Last year Eric was nominated by Optimizely as testing hero of the year and since then has gone to the Outdoor Retailer Summer Market, which is the largest outdoor show in North America, and spoke on the Culture of Optimization. If you're thinking about attending, use the special promo code "DigitalOperative" when you register to get you $100 off a ticket!