A few weeks ago, Google made the announcement of Alphabet. And marketers began to question what this meant for the future of digital. But, this was just a slight shift to the ever changing Google. Google, a few days ago, announced the change in their logo. As Google stated, "This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others." After browsing the internet, I came across this youtube video "Google, evolved" -- It's crazy to think of how much Google has already changed, and where it may end up in the next few years, months, even weeks. Google, not just for marketers but most web users, is the answer to all things. We tell people to "Google it" when looking for an answer, we use ads to market products we know people are looking for, to find directions, or even expanding on reviews we've received as a business. With all the updates, Google constantly makes to its search engine (which makes SEO experts scramble), and new extensions it releases for AdWords, it's definitely the forefront of all marketers minds. We know that Google will continue to dominate the market, but how will it continue to evolve? The team at Digital Operative is always keeping up on Google trends and awaiting any and all Google updates. Drop us a line, if you want help with your SEO or Paid media marketing efforts.