Feb 10

WANTED: Dog Loving, Foosball Winning, Web Analyst

We are an award-winning Digital Agency is searching for a full-time Web Analyst to support our growing team that understands marketing fundamentals and has hands-on experience in providing actual insights that drive business decisions. You will be working with our digital marketing team across channels to collaborate on data and determine where the opportunities are and how they can best be addressed. Here are some of the scenarios you’ll be placed in: setting up Google/Universal Analytics (with the help of a developer), analyzing data and forging recommendations, looking into alternative attribution models, evaluating the efficacy of a multi-variant test, etc.

Responsibilities

  • Lead developers during set up of highly customized Google Analytics installation

  • Create client reporting each week/month and write accompanying analysis

  • Evaluate multi-variant tests and find statistically significant treatments

  • Come up with new methods for getting at obfuscated data in Google/Universal analytics

  • Recommend new tests based on the data

  • Build dashboards and custom reports for clients

  • Contribute content to the agency blog and newsletter

Experience

The ability to segment data and interpret findings into actionable business ideas, marketing strategies or user experience testing.

  • 2-4 years of heavy Google Analytics experience

  • Certified Google Analytics and/or AdWords

  • Good understanding of Google Tag Manager

  • Good understanding of SEO, Moz and Google Webmaster Tools

  • Experience building PowerPoint or Keynote presentations

  • Advanced Excel skills (ie. Pivot tables, vlookups, data visualization)

  • Utilized Optimizely in the past

  • Have explored alternative attribution models

  • Understands conversion segments and how to apply them

  • Have used Custom Variables / Dimensions

  • Ecommerce Experience ++

  • Universal Analytics +++

Pluses:

  • Adwords certification and campaign management experience

  • FBX Knowledge

To Apply – Please send us a cover letter, salary requirements, and resume 

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