The Rule Of Three as Applied To A Brand Ambassador Program

February 17, 2015 By BJ Cook,

“The rule of three” suggests that things that come in threes are inherently more satisfying and effective than any other number of things. Whether these “things” be good or bad, we decided to test the theory...and they are right. Most e-commerce companies know the basics of marketing: content, social and email (see, another rule of three). But, many don’t use one of the most powerful marketing tools at their disposal -- A Brand Ambassador Program. We found that there are 3 main reasons why your company should have a Brand Ambassador Program and also discovered 3 outdoor companies that are already making big moves by having a successful brand ambassador program of their own.

Three Reasons why you should have a Brand Ambassador Program:

#1 Fans

No one will love your brand, like your consumer. They are your number one fan/cheerleader. They are unbiased and love your product for the product. They owe you nothing, so you get a real genuine view of how awesome your product really is.

Feedback

This is the best way to get feedback on all of your products -- these ambassadors want to see you succeed. Think of this program as your own personal think tank or focus group. They are there to help you test out new products and help gain traction and excitement surrounding the release of these new products.

3 outdoor companies already using a brand ambassador program:

patagonia

They have a full page on their site dedicated to their brand ambassadors. Our favorite part is that they have broken up their ambassadors by sport - Climbing, fly fishing, skiing, snowboarding, surfing and trail running. This makes it easy for other patagonia lovers to follow ambassadors with the same interests as them.

Zoic

“Each brings a fresh perspective to their experiences on the trail” - Describes it all on the header of the brand ambassador page. Their brand ambassador program is comprised of those that love their brand and this is something you can tell just from their brand ambassador page.

Teton Sports

Their ambassadors aren’t just for promoting their brand, but for giving back and promoting a charity of their choice. There's also a specific promo code that is associated with each “Adventurer” tha t allows consumers to help fund the charities each ambassador is raising money for. #GiveBackEndeavor .

A Brand Ambassador program is an easy win, so use the rule of three and get out there to find your ambassadors. Don’t know where to start? Drop us a line and we can help you kickstart your own brand ambassador program.