September 26, 2016 By Heather Serdoz,
Heather Serdoz
Content Marketing Specialist
Digital Operative

Injinji® Engages Digital Operative to Enhance their Ecommerce Experience

SAN DIEGO, Calif., Sept. 10, 2016 -- Full-service digital agency, Digital Operative, Inc. announces a new engagement with the performance toe sock brand, Injinji®. Digital Operative will be working alongside key stakeholders from Injinji’s brand, marketing and ecommerce teams to establish a new ecommerce experience for consumers focused on better product education, interactive merchandising and social proof. Leveraging the Magento 2.0 ecommerce platform, Injinji will be empowered with better merchandising, sales and marketing capabilities. Digital Operative CEO, BJ Cook states, “We were immediately excited about working with Injinji on relaunching their new direct-to-consumer ecommerce experience. This is a brand that has been innovating in their space for the past decade and we want to help them ensure their ecommerce is ready for years to come. This is one of those brands that gets the team excited and I’m sure we’ll have plenty of converts wearing toe socks around the office.” This partnership between the two companies is something that's been in the making for the last couple of years. Both, brand and agency are elated at the fruition of the newly founded relationship. “We are thrilled to partner with Digital Operative, a San Diego based agency well acquainted with brands in the outdoor industry and leaders in the eCommerce and digital landscaping space,” said Javier S-Mariscal, Manager of Consumer Insights & Communications. “We strive to provide the best quality and performance toesocks to our customers and are looking forward to being able to provide the same experience online.” Contact for additional information.

About Injinji®

Performing since 1999, Injinji® is the innovator of the patented five-toe-sleeve Performance Toesock™ for sport, outdoor and casual use. Injinji, which means to reach one’s peak performance, is dedicated to helping athletes attain their personal best by offering a seamless, anti-friction sock that offers the ultimate in natural toe splay, blister prevention and superior moisture management. For A Better Performance in ANY Shoe™

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Non-profit. For more information please visit


More from the
DO Blog