Promoted AdsTwitter advertising has altered the purpose of their platform by implementing a new “Promoted Tweets” feature which was created specifically for businesses. This feature allows companies to advertise specific tweets that will appear in various places on the site, including directly on user timelines, based on relevance. This offers businesses to craft a short but effective tweet along with an image to capture the user’s attention. This form of Twitter advertising offers a chance to combine both words and images to capture social media users’ attention. [caption id="attachment_9206" align="aligncenter" width="290" class=" "] Image via Twitter.[/caption]
Twitter CampaignsIn addition to providing businesses with the opportunity to schedule promoted tweets, Twitter has also developed campaigns to increase online traffic and activity for businesses. Some of these campaigns rely heavily on creativity, while others rely on user loyalty and Specifically, there are four types of campaigns:
- Website click campaigns are designed to increase website visitors and track conversions and sales as a result of Twitter advertising. This is an opportunity for businesses to see the impact Twitter is having on their sales and to change their strategy accordingly.
- Follower campaigns are created with the intention of increasing follower counts and building an audience. The primary goal of this type of campaign is to raise awareness of company Twitter accounts and to solidify a target audience that is more likely to engage with them.
- Engagement campaigns help businesses curate interesting content that will encourage consumer interaction through the Twitter platform.
- Mobile app campaigns to increase app downloads
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