With the whole iPhone app craze going on, many brands are finding ways to not only add value to their current customers’ experience, but also provide a gateway for browsers. Zipcar is one of those brands that gets it.

With the introduction of their new iPhone application, Zipcar is enabling current and potential customers to:

• Find Zipcar locations, Browse for cars and make your iPhone go beep, beep!

Members have the ability to:

• Reserve and find cars available.
• View, extend or cancel reservations.
• Honk your Zipcar’s horn with your iPhone to find it in a crowd
• Unlock and lock your Zipcar with your iPhone after scanning your Zipcard at the start of each reservation

Then I started thinking about what type of iPhone app features Zipcar could add for some of their customers. So for the absent-minded moms that leave their kids in the car when they need to run into the store real quick … I’ve invented an iPhone app feature that lets moms do the following:

• A notification shoes up on screen that states: “Your child is crying”
• Mom can toggle through an action carousel: “Play DVD”, “Play music”, “Start childseat vibrator”