I was just reading a post over at Logic+Emotion about Word of Mouth lists. Dave Armano talks about what "word of mouth" means and who's on his list like Mini Cooper, Google, Youtube and others. It reminded me of something Adam was talking to me about it in relation to Happy Stores. Telling me his wife Erin loves going to Whole Foods. Here is his original post. I started thinking who was on my list and the power "word of mouth" marketing has through me being spread across the internet and connected to so many. Was I simply a distribution point for brands over the years? Am I just the middle of the typical customer relationship cycle? Do I have control over my own ability to cause change in people's decision making when choosing Brand A over Brand B? What do you think?