So today I decided that our #DOSTREAM Twitter integration on our homepage had a good use for not only keeping people up-to-date with information about what we're up to around Digital Operative, but also for ecommerce websites. Think about the shopping experience now; most people read reviews and research products before purchasing. According to the etailing group's 11th Annual Merchant Survey, "user-generated content plays a greater role for consumers with 58% of the EG100 incorporating this tactic into their shopping experience and 24% selling by top-rated products." I thought that's great to be able to base my purchase on the insight of others, but what about in real-time? Was there a way to leverage the swell of chatter over Twitter to bring browsers what I called THE BUZZ? Heck yea. I took a product page from Toys R Us and mocked up a simple solution to tapping the swell of conversations around products for Club Penguin. Think of it as Social Media meets Ecommerce. Here is what I came up with in a matter of minutes: Twitter Integration Potentials:
- Pull in feed around product keywords.
- Display your own Twitter badge to create a way to follow.
- Create Tweet this link to post product shopping experiences to Twitter network.
- For people afraid of losing browsers to links within tweets, deactivate links.
- Create a promo hashtag, seed into Twitter network and pull buzz based on that tag.