GILT GROUPE Becoming An Ecommerce Platform

March 23, 2011 By BJ Cook,

With the recent news of GILT Groupe acquiring website Decorati, a place for consumers to connect with actual interior designers; the home decorating market just got a little more competitive. With GILT's powerful marketing and ecommerce platform, they'll be giving consumers direct access to products you just couldn't get before. I don't think this is necessarily a shocker in the sense that many of these private/members-only sales websites are being spun off into many different verticals. But what's most interesting is how the two actually get integrated and beyond the home category, where will GILT strike next?