August 12, 2014 By BJ Cook,
At Digital Operative we work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. To help our clients be effective in the the outdoor space, like any other industry, we need research and data. So, our strategy and planning team created a 54 question survey in order to allow us to share valuable insight into the current digital commerce environment within the outdoor industry. Our CEO, BJ Cook states:
“Driving an initiative like the Outdoor Retail Survey is all about garnering a better understanding of how today's Outdoors & Active Lifestyle companies are seeing their own position within the worlds of ecommerce and digital marketing. We're hoping to gain participation from the industry's current and up-and-coming digital leaders to paint a full picture. We see this as a great opportunity to provide insight  and do our part in giving back to the industry.”
All of the data collected and analyzed from this survey will provide outdoor industry leaders and online retailers critical gaps, opportunities and solutions to help their company be agile and responsive to the ever-changing expectations of online shoppers. Reasons why brands should participate:
  • Insight to outdoor industry trends
  • Clarification to online shopping behaviors
  • Results of the survey before anyone else in the industry has access
  • Opportunities to be industry leaders through founded results
The following subjects are covered:
  • Industry Overview
  • Digital Marketing
  • Target Audience & Demographics
  • Social Media
  • Mobile
  • Omnichannel
  • Conversion rate optimization
  • User experience
If your company is a part of the Outdoor industry and you would like to participate in our 2014 ecommerce outdoor retail survey, Click here. The companies that participate in the survey, will personally be emailed the compiled results before anyone else in the industry has the data.  

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