April 22, 2014 By BJ Cook,

With Google Analytics you can trace your consumers path and help improve their experience. There are numerous features you can use to help make your use of Google Analytics successful and today we are going to go over one of our favorite features....


Google Analytics is a great tool for explaining what’s happening on your site, but it’s rare that it’ll give you a reason why. However, if you’re looking to get the most of your data, learn more about your visitors, and optimize channel strategies this is a critical step.

One great place to start is by utilizing the annotations feature in Google Analytics. You can do so by double clicking on the date in any non-custom reporting graph.

You can also navigate to Admin > View > Annotations > + New Annotation. Using this way, you’re about to add annotations for future events.  Perfect for company announcements or industry events.

Best Practices:

It’s key to only annotate things that would move a needle one way or another in your reporting.  Some examples of impactful events may be pausing some PPCcampaigns, a product launch or stock outage, a magazine ad being published, getting retweeted by a celebrity, an appearance on local television, or the site goes down for a few hours.

If you’re utilizing several marketing channels, create annotations using the Medium before the details. When looking at a date range of annotations in the future, it’ll be easier on the eyes.

Stay tuned as we will post Parts 2 and 3 later this week - but, in the meantime don't hesitate to drop us a line if you need Google Analytics help! This post was written by our Web Analyst, Dan Greco - He's not only great with analyzing data, but a rockstar on his guitar!

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