September 8, 2014 By BJ Cook,
Digital Operative will help Pro-Tec launch a new ecommerce website suitable for the actions sports lifestyle
  FOR IMMEDIATE RELEASE Nikki Johnson Agency Marketing Manager Digital Operative (619)795-0630   San Diego, California, August 28, 2014 - Digital Operative, a full-service digital marketing agency, is excited to announce their new partnership with Pro-Tec, the original action sports protective gear brand established in 1973 According to Thomas Coover the Director of Digital and Athlete Management,Pro-Tec was looking to take their web presence and e-commerce to the next level. “We decided to partner with Digital Operative because their passion for success was evident from the first meeting to the delivery of the new site. Since the delivery of our site, we have seen substantial growth of our organic sales month over month. Our newly formed partnership will change the success of our company." Focusing on content, commerce and community, Digital Operative will be using its full-service approach to ensure that Pro-tec receives the best solution mix covering strategy & planning, user experience, digital marketing, responsive web design and technology for their new ecommerce website.
“At DO, it’s all about working with brands and people who are passionate. Pro-Tec, Thomas and his team are exactly that, says BJ Cook, CEO of Digital Operative. “Pro-Tec is approaching ecommerce strategically and we’re here to guide them on this journey.”
Together, Digital Operative and Pro-Tec are looking to build a long-term partnership that will continue to pave the way for ecommerce in the action sports category and ultimately enable customers with protective needs to find what they need efficiently . For additional information contact,
About Pro-Tec
Pro-Tec is the original skateboard protective gear brand, featuring the market’s most recognizable style of helmets. Pro-Tec designs are often imitated but never truly duplicated; that's because no other action sports brand has 40-years of heritage producing the most stylish and technologically advanced protective gear. Action Sports participants have always found a way to adapt and push forward; a mindset Pro-Tec engineers embrace while aggressively pursuing new innovative designs. Today Pro-Tec delivers the very best in modern protective equipment with a broad range of impact technology for a variety of sports. No matter your sport, no matter your style, Pro-Tec has a helmet that meets the needs for you. for more information visit
About Digital Operative
Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Non-profit. For more information please visit


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