January 30, 2015 By BJ Cook,

Outdoor Nation Campus Challenge Was Huge Success

Outdoor Nation Campus Challenge Partnered with Digital Operative to Reach Over 2.5 million People

FOR IMMEDIATE RELEASE Nikki Johnson Agency Marketing Manager Digital Operative (619)795-0630 Nikki.johnson@digitaloperative.com www.digitaloperative.com SAN DIEGO, CA (January 29, 2015) – Digital Operative, a full-service digital marketing agency, worked with the Outdoor Nation to engage college students and Universities in the outdoors through the Outdoor Nation Campus Challenge (ONCC). In just eight weeks the Outdoor Nation had a social reach of over 2.5 million people including, students, faculty members, alumni and community members during ONCC. Over 2,500 activities were logged with just the top 10 winners. Outdoor Nation worked to encourage an online conversation that will translate into real and lasting change for individuals and groups in the outdoors. “We believe college students have the power to change the world. This challenge is about school communities and student bodies joining together to try and get the most people outside and active” says Outdoor Nation. “Ensuring that the next generation has the opportunity to play outside is imperative to the outdoor industry.” Digital Operative has pursued a strategy in which technology is used not only as a common medium for information sharing, but as further encouragement for others to pursue an active, outdoor lifestyle.“Many people look at technology as a hindrance to outdoor participation,” says B.J. Cook, CEO of Digital Operative. “We look at it as a catalyst for connecting more people outside and making a change.” No matter the direction that is taken by non-profits such as Outdoor Nation, ultimately it comes down to the willingness to pursue their audience wherever they may be, outdoors or on social networks. For more information on the Outdoor Nation Campus Challenge, http://www.oncampuschallenge.org/.   About the Outdoor Foundation & Outdoor Nation The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action oriented outreach, and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: OutdoorFoundation.org and OutdoorNation.org. About Digital Operative Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.


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