Royal Robbins

Refreshing an Ecommerce Experience

Tasked with developing a new online user experience for Royal Robbins, the team at Digital Operative sought to build and design an ecommerce site that would strategically highlight product benefits and build brand confidence among an older, affluent target audience.

Our Role
  • Website Design and Development
  • Visual Design
  • Strategic Planning
  • Website Design and Development

    Online Innovation

    When developing Royal Robbins’ new site on the Magento platform, Digital Operative focused on ensuring ease of use, specifically when browsing products and using the site navigation. Mature consumers are quickly adapting to technology and the ecommerce world, so a streamlined online experience was essential for the brand’s growth.

    Visual Design

    Creating a Design That Tells a Story

    In order to optimize the site for Royal Robbins’ target audience, Digital Operative had to adapt new technology to meet the preferences of older consumers. This meant clean design, easy to read fonts, and lighter color palettes. In addition, mature consumers typically spend more time researching prior to purchase, so concise product descriptions and vivid imagery were also key components.

    Compatibility Across All Devices

    Older consumers often have more time to browse and shop online (think retirement) and have money to spend on technology. Digital Operative sought to bring Royal Robbins’ new user experience directly into the hands of these consumers by optimizing the site for all sized devices – mobile, tablets, desktop monitors, etc.

    The Outcome

    Accountability For Our Results

    At the onset of this project, Digital Operative completed a comprehensive data and customer analysis, including a look at the brand’s initial online analytics, target market demographics and behavior, customer pain points, and more. The teams at Digital Operative and Royal Robbins then partnered together to develop, implement, and successfully launch an innovative online experience targeted specifically to the brand’s mature target audience with a goal of increasing ecommerce revenue and online brand awareness.

    GSI Outdoors

    Creating a Digital Presence

    Digital Operative was brought onboard by GSI Outdoors to create a digital presence – specifically, to build a visually appealing and user-friendly website that would facilitate an increase in revenue for a brand that previously relied on partners’ digital channels rather than their own.

    Our Role
  • Website Design, Development and Continuous Improvement
  • Content Strategy and Creation
  • eCommerce Store Management
  • Search Engine Optimization
  • Website Design and Development

    Online Innovation

    Digital Operative developed the GSI site to seamlessly guide consumers through the process of choosing products to fit their specific outdoor needs. Through visually appealing design, the site welcomes visitors and guides them in and around the page.

    Content Development

    Telling a Story

    A common theme among GSI consumers is their passion for the outdoors. Digital Operative was committed to carrying this theme throughout all aspects of content development, showcasing travel destinations and different activities for both individuals and groups. In every blog post and product description, the Digital Operative team drove home the importance of quality, adventure, community and genuine passion for the outdoors.

    Compatibility Across All Devices

    For a brand with such an active target market, Digital Operative knew that the design and layout of the GSI site had to be responsive to ensure functionality across a wide variety of screens and devices.

    eCommerce Store Management

    A Streamlined eCommerce Experience

    As GSI’s full-service digital partner, Digital Operative even assisted in managing their ecommerce store, including implementation of coupon codes, order processing and settlement in conjunction with the GSI Customer Service team, and coordinating order shipments in conjunction with the GSI Logistics and Customer Service team.

    Search Engine Optimization

    Boosting Online Visibility

    The Digital Operative team managed GSI’s online search engine optimization (SEO) efforts by focusing on keywords that would best appeal to an active target audience seeking outdoor adventure.

    The Outcome

    Accountability For Our Results

    Digital Operative designed GSI Outdoors’ new website to seamlessly guide consumers through the process of choosing products and enhance their ecommerce experience. Digital Operative finished the project confident that objectives and goals had been met, and that a digital presence had been created that would ensure a profitable future for GSI.