Whenever you see something for the first time there’s this glitz and glamor associated with it. In this case, I opened my email from Nike like any other day and this time I found a cornucopia of tools embedded into one section in the lower right corner. Nike was trying to enable their customers to [...]

With most brands, I wouldn’t take the time to point out the flaws and also give them tips on how to improve my customer experience. I felt in this case that Dunkin Donuts had the opportunity to not only gain some insight from a loyal customer (23 years in the making), but also hear how [...]