April 7, 2015 By BJ Cook,

Outdoor Nation Signs Back On With Digital Operative to Launch The Outdoor Nation Campus Challenge For A Second Year 

Presented by The North Face, And Using The Digital Operative ContestCore Platform, The Outdoor Nation Is Looking For 50 Schools To Go Head To Head This Fall

  FOR IMMEDIATE RELEASE Nikki Johnson Agency Marketing Manager Digital Operative (619)795-0630 Nikki.johnson@digitaloperative.com www.digitaloperative.com SAN DIEGO, CA (March 31, 2015) – Digital Operative, a full-service digital marketing agency, signed for a second year to work with the Outdoor Nation as their Pro-bono project -- to engage college students and Universities in the outdoors through the Outdoor Nation Campus Challenge (ONCC). The six-week, head-to-head competition will take place in September and determine the National Outdoor Champion. The North Face will be a title sponsor for a second year, continuing its support of Outdoor Nation, which is an initiative of the Outdoor Foundation. In 2014, the Outdoor Nation Campus Challenge had a social reach of over 2.5 million people including, students, faculty members, alumni and community members during ONCC. “We’re thrilled to kick off the Outdoor Nation Campus Challenge for a second year,” said Chris Fanning, executive director of the Outdoor Foundation, the organization that founded the Outdoor Nation initiative. “This year, we are engaging more college campuses, activating more young people and ultimately getting more Americans into the great outdoors.” The 2015 Campus Challenge is looking to engage 50 colleges and activate 75,000 young people in outdoor recreation. Register for the Challenge from now through May 1, 2015. Digital Operative continues to relentlessly pursue a successful strategy in which technology is used not only as a common medium for information sharing, but as further encouragement for others to pursue an active, outdoor lifestyle.“Technology is not a hindrance to the outdoor community, but rather a catalyst” says B.J. Cook, CEO of Digital Operative. “As digital continues to grow and become a more integrated part of life; We want to be the architects behind connecting more people outside and making a change in the community.” Digital Operative has designed and developed the Outdoor Nation Campus Challenge using their ContestCore platform. No matter the direction that is taken by Outdoor Nation, ultimately they are aware that it comes down to the willingness to seek their audience wherever they may be, outdoors or on social networks. For more inforamation on the Outdoor Nation Campus Challenge, http://www.oncampuschallenge.org/. About the Outdoor Foundation & Outdoor Nation The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action-oriented outreach and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: OutdoorFoundation.org and OutdoorNation.org About Digital Operative Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

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