Sidebar for a little digital marketing vocab 101:
Page-by-page -- each page’s mobile friendliness is judged separately, meaning unfriendly pages won’t necessarily bring the entire site down a notch.
Real-time -- mobile ranking benefits will be immediately effective worldwide. As soon as a site becomes newly mobile friendly -- the Google algorithm is on it, improving mobile SEO for the site.We appreciate Google’s forward thinking outlook on the future of mobile interaction. Google’s stated goal to improve searcher experience seems commendable -- it is frustrating to land on a mobile unfriendly site from your phone and get a page so tiny that you bounce immediately. However, it’s not necessarily good news for start-ups and small businesses participating in e-commerce. It can be a huge hit to checkbook to make sites mobile friendly, but potentially worth the investment in the long run. The cost of losing traffic and revenue might be more detrimental than postponing the switch. If you are ready to embrace mobile compatibility, give us a call. We’d be happy to talk about getting you squared away for the mobile-friendly future.
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