April 14, 2015 By BJ Cook,

Digital Operative Announces Sponsorship For Second Year at Optimizely’s Annual Opticon Conference

Director, Strategy and Planning, Eric Hanser To Present “Consumer Listening” During Round Table Discussion

FOR IMMEDIATE RELEASE Nikki Johnson Agency Marketing Manager Digital Operative (619)795-0630 Nikki.johnson@digitaloperative.com www.digitaloperative.com SAN DIEGO, CA (March 31, 2015) – Digital Operative, a full-service digital marketing agency, signed for a second year to sponsor Optimizely’s Opticon, an event for experience optimization and testing. The event will take place June 17-18, 2015 at Pier 27 in San Francisco, California. Opticon is the premier event for members of the experience optimization and testing community. Opticon’s annual conference is where marketers, product marketers, and developers come together to learn, showcase, and share best practices in experience optimization. This year Digital Operative will sponsor a roundtable discussion on Consumer Listening: Tools and Tactics to letting customers guide your testing choices. Digital Operative’s Director, Strategy and Planning, Eric Hanser will lead the discussion. Last Year Eric was nominated by Optimizely as testing hero of the year and has since gone to speak at Outdoor Retailer Summer Market, the largest outdoor show in North America, on the Culture of Optimization. “Optimization and testing is the only unbiased way to take the guess work out of UX and visual design decisions on your site.” Says, Hanser “But, deciding which elements get tested in the first place can often still be a matter of personal choice. The goal is to find a way to listen to your customer's needs, wants and barriers and to let them guide in the development of your testing plan.” No matter the challenge brought to Digital Operative, ultimately they are aware that it comes down to the willingness to listen to the consumer. Digital Operative knows that the consumers can be an integral part to guiding clients testing plans.To learn more about Digital Operaive’s cutlture of testing visit http://www.digitaloperative.com/services/conversion-optimization/. About Optimizely Optimizely is the world’s leading web optimization platform, providing A/B testing, multivariate testing, and website personalization for individuals and organizations with and without technical expertise. The platform’s ease of use empowers organizations to conceive of and run experiments that help them make better data-driven decisions. With targeting and segmentation using powerful real-time data, Optimizely meets the diverse needs of any business looking to deliver unique web experiences to their visitors. About Digital Operative Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

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