So here at Digital Operative we are big fans of San Diego, I mean it is our home. San Diego though is also home to a huge convention each year called Comic Con International. It was started here and is one the biggest events this city has. Well they are in a battle now to [...]

I have been reading the 37 Signals Book Rework. While I don’t agree with everything, the overall messages in it are dead-on. Every entrepreneur who has dreams of being the next Techcrunch traffic spike should read it; BEFORE they start.
No one thinks about product management when they start building an application. The entreprenuer assumes the [...]

I saw this on the W+K Tokyo Lab blog and loved the mixed media in this piece. Enjoy.

onedotzero adventures in motion festival trailer 2009 from onedotzero on Vimeo.

I was reading the Code Computerlove agency blog and saw they got invited to participate in Nike78. It’s a project where Nike collaborated with Paul Jenkins to have participants evolve a pair of Nike shoes deriving inspiration from sport. There are 78 participants that you can see here. The final pieces would be shown at [...]

Digital Operative would like to welcome the newest member of our team, Thiago Brandao (sounds like CHEE-AA-GO). Originally from Rio De Janero Brazil, Thiago and his wife recently moved to San Diego via Michigan and New York. Thiago is stepping into the vital role of Project Manager. His duty is to make sure resources are [...]

Digital Operative is still in the running for agency of the year from Influence SD and we have added a new twist into the voting process. DO will now be donating 1 tree through American Forests for each vote we receive. So you are 2 clicks away from planting a tree! Click the link (http://bit.ly/a85JuP?r=td) [...]

In the same spirit that got the DO team involved with Movember our fearless leaders decide to lose their hair rather than grow it. BJ and Adam as well as a DO client went down to Basic Pizza in Downtown San Diego and had their head shaved as an act of solidarity with children who [...]

One of the most inspiring things about the digital landscape is the access and sharing of information. I had a chance to read some of Chris Messina’s thoughts on the new Mozilla Online Identity concept. I’ve been interested in what Chris has been working on since my very own “portable profiles” idea back in 2006, [...]

When crafting a Social Media Strategy, we often think about the people and who were are trying to engage and activate. So you look at demographics, what tools, apps and websites they are using; you begin to build out these utopian profiles for the people you feel your message will resonate with.
So how is this [...]