What is Retargeting?
Overview
Retargeting is one of the hottest trends in online marketing right now and at DO we use it to help businesses grow. This online marketing technique combines many of the strengths that online marketing offers and puts them into one package. In the hands of a savvy digital marketer retargeting can:
• Hypertarget customers on [...]

1. Unwrap Your Free Gifts
Use the software and tools people have developed and put online for free in conjunction with your social media campaign. Did you know there are ways to track how many visitors you have on your Facebook fan page? Are you using bit.ly links to track the links you tweet about? [...]

At the end of each year, every publisher puts out their own “year-in-review” report. This time, I’m reading AdAge’s Search Marketing Fact Pack 2008. It’s full of data from sources like Compete, ComScore, Emarketer, Forrester Research, HitWise, Nielsen Online and SEMPO. It states the obvious that Paid Search budgets are still increasing in the current [...]

Well it’s a late Friday night and I slipped into the proverbial zone of sharing. As some people might know, I’m one of ten founding Goorus for the online marketing community, Gooruze.com. It’s co-founded by Clay Cook, Chairman & Co Founder Gooruze, Rachel Cook, Advisor, Co Founder Gooruze and Jackie Shervington, CEO, Co Founder Gooruze. [...]