What to do about the Facebook Timeline
The Facebook Timeline is coming and there is not too much you can do about it. I don’t mean coming in the sense that it will soon be released (it already is), I mean it is coming in the sense that you are soon going to have one – [...]

If you haven’t already heard or seen about the Facebook changes, then really what are you doing with your life? Actually living one? Not cool. Facebook is rapidly changing their look offering more features, and removing old ones. With these changes come complaints, confusion, and curiosity as to how these features work and how much [...]

The NFL is a large organization with hundreds of players and hundreds of people working behind the scenes to make it work, but along with them you have to include the millions of fans. Each team has millions of fans, and even some players have millions of fans of their own. So how do they [...]

Everyone is using social media to get their message across; people use it, businesses use it, celebrities use it, and now even universities are using it. The use of social media by higher education institutions is an obvious choice – the main users of social media are young adults, specifically college aged students. These institutions [...]

August 23 is the date. Mark it on your calendar. Facebook will be stealing 240 of your precious pixels.
Custom app tabs will go from 760 pixels to 520 pixels. Not to mention that boxes on the left hand side will be removed as well. If you are a page admin, you can see how [...]

So here at Digital Operative we are big fans of San Diego, I mean it is our home. San Diego though is also home to a huge convention each year called Comic Con International. It was started here and is one the biggest events this city has. Well they are in a battle now to [...]

When crafting a Social Media Strategy, we often think about the people and who were are trying to engage and activate. So you look at demographics, what tools, apps and websites they are using; you begin to build out these utopian profiles for the people you feel your message will resonate with.
So how is this [...]

Whenever you see something for the first time there’s this glitz and glamor associated with it. In this case, I opened my email from Nike like any other day and this time I found a cornucopia of tools embedded into one section in the lower right corner. Nike was trying to enable their customers to [...]

Social media is all the buzz. Brands are looking for new ways to generate traffic and harness the power of social media, jumping on Facebook, Twitter, MySpace, etc. But with any new medium comes a learning process that requires some trial and error and a lot of misinformation.
We’ve compiled a list of the top social [...]