When crafting a Social Media Strategy, we often think about the people and who were are trying to engage and activate. So you look at demographics, what tools, apps and websites they are using; you begin to build out these utopian profiles for the people you feel your message will resonate with.
So how is this [...]

At the end of each year, every publisher puts out their own “year-in-review” report. This time, I’m reading AdAge’s Search Marketing Fact Pack 2008. It’s full of data from sources like Compete, ComScore, Emarketer, Forrester Research, HitWise, Nielsen Online and SEMPO. It states the obvious that Paid Search budgets are still increasing in the current [...]