Archives

Dr. Comfort

Ecommerce Strategy

A Custom & Flexible B2B Solution

The Dr. Comfort business model is built to accommodate different customer groups, from doctors and medical professionals, to individual consumers, each with unique levels of pricing and access. This tiered approach was the driving force behind the B2B site structure, which was tackled first as it was a complex undertaking involving customer roles, freight policies, and pricing, all based on customer levels, profiles, and memberships. The B2C experience was solved for second, and used the same framework and design, minus all of the B2B functionality.

Visual Design

The Balance of Clean Design & Functionality

Designing the new Dr. Comfort website was a balancing act between clean, modern design without jeopardizing B2B functionality and purchasing ability. We built custom category and product description page (PDP) templates with a goal of allowing a B2B audience (doctors and medical professionals) to easily browse and place multiple orders for various patients, while also showcasing all of the products’ attributes.

The Outcome

Accountable for our Results

Digital Operative successfully developed a custom ecommerce experience that met the needs of Dr. Comfort’s B2B and B2C consumer audiences on Magento Commerce 2. The new site features clean, modern design built on a custom template, and accommodates the client’s tiered customer groups. We are proud to have helped a brand that strives to provide the highest quality comfort to its customers, provide the highest quality digital experience for doctors, medical professionals, and individual consumers.

GSI Outdoors

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Injinji

Ecommerce Strategy

A Strategic Approach to Growth

Before we start implementing a solution, we need to know for whom the solution is created. Our first step is creating personas. Personas are valuable in bringing to life generalized representations of a brand’s audience, and at the same time, providing guidance to our creative process. These personas are created by combining primary and secondary research of the market, the vertical, and the existing customer base.

Visual Design

Using Design to Guide Customers

Our creative exploration phase begins with design analysis, which includes reviewing competitors in the marketplace and the latest design landscape. At this point, our team starts to gather inspiration and begins to formulate a specific direction for the brand’s new look and feel to effectively drive consumers through a desired journey.

Magento 2 Open Source Architecture & Development

Online Innovation

For a brand that strives to provide products of the highest quality and performance, it was essential that Injinji’s digital presence provide the same attributes online. This was achieved through a fully responsive and interactive website on Magento 2 Open Source, featuring high quality imagery, enticing content, and an ecommerce experience that captures the brand’s core values and personality.

The Outcome

Accountable for Our Results

Digital Operative successfully replatformed Injinji to Magento 2 Open Source, restructured their ecommerce strategy, and ultimately redesigned their entire digital presence. The result was a multi-award winning website that won a Davey Award and a Web Award. With tangible proof of our success (see below), we are confident that we helped Injinji produce an ecommerce experience that better captures the brand’s core values and personality

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The Injinji team worked with Digital Operative (DO) to upgrade our site to Magento 2 Open Source, and continue to work with DO for monthly development support. DO took the time to learn about our product, target market and culture which was executed and carried through to our new site in a way that exemplifies the quality of our brand. Since launch, we’ve experienced an increase in average order value and revenue both overall and on mobile, and much of that can be attributed to the quality of DO’s work and the flexibility of the Magento 2 Open Source platform.

Claire Kooperman

Brand Manager

GSI Outdoors

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Bobble

Website Design and Development

Online Innovation

Using the Magento platform, Digital Operative was tasked with developing a visually innovative website that would be the driving force behind bobble’s ecommerce efforts. As a result, the team strategically planned and executed a site redesign and overhauled the brand’s ecommerce platform.

Photography

Capturing A Lifestyle

Digital Operative’s goal was to energize the bobble brand and activate bobble’s target, largely female audience. The team captured all imagery in-house, and using color to highlight smart and stylish drinking solutions was a huge part of the visual strategy.

Design

Creating a Design That Tells a Story

In order to establish design direction for the new site, Digital Operative had to understand the needs and wants of the brand’s target audience, millennial women. The team identified self-expression, style, and a vested interest in sustainability as key attributes of this audience, and then used this information as key touch points when moving forward with design.

Paid Advertising

Energizing a Brand

Digital Operative met bobble’s target audience online through strategically placed digital advertisements and paid search. Using vivid imagery to attract attention, the ads were designed as an extension of bobble’s fashionable yet functional, tailor-made website.

Email Marketing

Activating A Target Audience

Carrying bobble’s new look through to email, Digital Operative sought to further engage the target audience through enticing calls to action, promotions, and product features with a goal of increasing revenue and brand awareness.

The Outcome

Accountability For Our Results

Digital Operative successfully and strategically repositioned the bobble brand, redesigned their website and ecommerce platform, and produced content and imagery for the entire site. At Digital Operative, we believe in the power of partnership, and we are proud to have helped a client partner launch their new direct-to-consumer digital experience.

Royal Robbins

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Coffee Cargo

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Royal Robbins

Refreshing an Ecommerce Experience

Tasked with developing a new online user experience for Royal Robbins, the team at Digital Operative sought to build and design an ecommerce site that would strategically highlight product benefits and build brand confidence among an older, affluent target audience.

Our Role
  • Website Design and Development
  • Visual Design
  • Strategic Planning
  • Website Design and Development

    Online Innovation

    When developing Royal Robbins’ new site on the Magento platform, Digital Operative focused on ensuring ease of use, specifically when browsing products and using the site navigation. Mature consumers are quickly adapting to technology and the ecommerce world, so a streamlined online experience was essential for the brand’s growth.

    Visual Design

    Creating a Design That Tells a Story

    In order to optimize the site for Royal Robbins’ target audience, Digital Operative had to adapt new technology to meet the preferences of older consumers. This meant clean design, easy to read fonts, and lighter color palettes. In addition, mature consumers typically spend more time researching prior to purchase, so concise product descriptions and vivid imagery were also key components.

    Compatibility Across All Devices

    Older consumers often have more time to browse and shop online (think retirement) and have money to spend on technology. Digital Operative sought to bring Royal Robbins’ new user experience directly into the hands of these consumers by optimizing the site for all sized devices – mobile, tablets, desktop monitors, etc.

    The Outcome

    Accountability For Our Results

    At the onset of this project, Digital Operative completed a comprehensive data and customer analysis, including a look at the brand’s initial online analytics, target market demographics and behavior, customer pain points, and more. The teams at Digital Operative and Royal Robbins then partnered together to develop, implement, and successfully launch an innovative online experience targeted specifically to the brand’s mature target audience with a goal of increasing ecommerce revenue and online brand awareness.

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    Bobble

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    GSI Outdoors

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    GSI Outdoors

    Creating a Digital Presence

    Digital Operative was brought onboard by GSI Outdoors to create a digital presence – specifically, to build a visually appealing and user-friendly website that would facilitate an increase in revenue for a brand that previously relied on partners’ digital channels rather than their own.

    Our Role
  • Website Design, Development and Continuous Improvement
  • Content Strategy and Creation
  • eCommerce Store Management
  • Search Engine Optimization
  • Website Design and Development

    Online Innovation

    Digital Operative developed the GSI site to seamlessly guide consumers through the process of choosing products to fit their specific outdoor needs. Through visually appealing design, the site welcomes visitors and guides them in and around the page.

    Content Development

    Telling a Story

    A common theme among GSI consumers is their passion for the outdoors. Digital Operative was committed to carrying this theme throughout all aspects of content development, showcasing travel destinations and different activities for both individuals and groups. In every blog post and product description, the Digital Operative team drove home the importance of quality, adventure, community and genuine passion for the outdoors.

    Compatibility Across All Devices

    For a brand with such an active target market, Digital Operative knew that the design and layout of the GSI site had to be responsive to ensure functionality across a wide variety of screens and devices.

    eCommerce Store Management

    A Streamlined eCommerce Experience

    As GSI’s full-service digital partner, Digital Operative even assisted in managing their ecommerce store, including implementation of coupon codes, order processing and settlement in conjunction with the GSI Customer Service team, and coordinating order shipments in conjunction with the GSI Logistics and Customer Service team.

    Search Engine Optimization

    Boosting Online Visibility

    The Digital Operative team managed GSI’s online search engine optimization (SEO) efforts by focusing on keywords that would best appeal to an active target audience seeking outdoor adventure.

    The Outcome

    Accountability For Our Results

    Digital Operative designed GSI Outdoors’ new website to seamlessly guide consumers through the process of choosing products and enhance their ecommerce experience. Digital Operative finished the project confident that objectives and goals had been met, and that a digital presence had been created that would ensure a profitable future for GSI.

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    Royal Robbins

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    Coffee Cargo

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    Coffee Cargo

    Building a Business

    Digital Operative was tasked with not only naming and branding Coffee Cargo, a start-up single-serve coffee subscription service, but also with developing the processes, structure, and overall model for the new ecommerce business.

    Our Role

    • Strategy & Planning
    • Visual Branding
    • Digital Marketing
    • Website Design and Development
    • Social Media

    Strategy & Planning

    Striving to Stand Out

    Digital Operative started from the very beginning, establishing a service model that capitalized on the popularity of online subscription services and striving to differentiate and be unique within the crowded coffee market.

    Visual Branding

    Capturing the Morning Coffee Ritual

    Digital Operative sought to create an overall look and feel that would appeal to Coffee Cargo’s ideal target audience: consumer groups that are willing to subscribe to products online, love coffee, and value the single-serve model.

    Digital Marketing

    Introducing a New Brand

    With a goal of growing Coffee Cargos’s subscriber database and increasing revenue, Digital Operative launched a comprehensive marketing campaign, including paid social media, content marketing, and email marketing.

    Website Design and Development

    Building a New Ecommerce Experience

    The team at Digital Operative created a custom-built subscription engine powered with marketing automation, used a phased approach to introduce features and functionality, and deployed an ecommerce interface featuring innovative user experience (UX) design and development.

    The Outcome

    Accountable for our results

    Digital Operative executed an innovative look and feel, ecommerce presence, and overall brand style for a new digital business trying to break into the crowded coffee space. Through targeted branding aimed at consumers who a subscription based service model would appeal to, Digital Operative took a full-service marketing approach that was successful in increasing subscribers as well as overall revenue.

    GSI Outdoors

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    Bobble

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